Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
This video is featured in the AI and UX playlist.
Summary
Key Insights
-
•
Large language models are stateless and rely entirely on the provided context window for each response.
-
•
The context window is essentially a text file aggregating system instructions, user queries, documents, and other relevant data.
-
•
All modern AI techniques (retrieval, augmented generation, tool use) aim to improve the quality and relevance of this context window.
-
•
Tool use allows the model to autonomously decide when to invoke external APIs or services based on the input query.
-
•
Agent models enhance tool use by planning and executing multiple tool calls in an iterative, reasoning loop until a task is complete.
-
•
Post-training with billions of examples significantly improves models' abilities in reasoning, tool use, and planning.
-
•
Designing AI products should begin with user needs and the necessary context rather than starting with complex agent architectures.
-
•
Prompt structure, including semantic content and organization (e.g., XML tags), helps the model parse context effectively but is flexible.
-
•
Token limits constrain the context window size; modern models like Google’s can handle up to a million tokens, enabling very large context inputs.
-
•
User-specific data (e.g., PTO policy, employee info) can be integrated into the context window dynamically through backend queries to provide accurate personalized responses.
Notable Quotes
"Models are stateless; they have no memory and forget everything after each response."
"Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model."
"All the complicated-sounding techniques are just ways to put the relevant text into the context window."
"Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information?"
"Tool use lets the model decide itself when to call external APIs or services to get needed information."
"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."
"Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use."
"You never start AI product design from the technology itself; you start from the user outcomes and retro-engineer the needed context."
"Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically."
"If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use."
Or choose a question:
More Videos
"You have to pick your battles with stakeholders—fight the ones that really matter and let smaller issues slide."
Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh RathoreDay 2 Theme Panel
March 12, 2025
"I like to find talent that’s the most unique and not overlapping other roles."
Holly ColePanel Discussion: Growing People and Teams
November 8, 2018
"Forming a nonprofit could unlock funding to continue and grow this accessibility tool."
Santiago BusteloBridging the Gap Between Compliance and Design Quality
July 2, 2026
"The value of a design system looks different depending on if you’re a developer, designer, or stakeholder."
Dan DonaldDesign Systems as a Vehicle for Systemic Change
June 1, 2023
"For distributed embedded designers, a RACI model helps outline who’s responsible and what authority they have."
Changying (Z) ZhengPractical DesignOps: From Ideas to Tools That Teams Actually Use
September 25, 2025
"Understanding local culture and context is often the make or break for success in global expansions."
Chui Chui TanGlobal insights: Embracing international and intercultural research for innovation
March 12, 2025
"Warmth needs scale; if a group is too large, social warmth can break down."
Daniel GloydDesigning Warmth
February 26, 2025
"Design ops’ job is like jazz rules—it provides a framework so creativity can flow without worrying about inventing structure mid-process."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"You can just ask Siri to turn on VoiceOver—no installs, no approvals needed, making it easier to test."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
September 8, 2022