Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
Wednesday, July 30, 2025 • Rosenfeld Community

This video is featured in the AI and UX playlist.

Share the love for this talk
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
Speakers: Peter Van Dijck
Link:

Summary

Agents, RAG, Memory, Vector Databases, Tool Use, MCP! The sector is rapidly evolving lots of architectures to make AI products more helpful and impactful. Peter van Dijck of Simply Put will share a simple framework that helps you understand how to think about these architectures, how to plan around them, and how to work with engineering teams on them. None of this is rocket science, but the acronyms are many. You don’t need to write code, but you do need to understand what is going on in these systems. You will learn how to think about and understand these complex-seeming architectures, and how to think about new ones as they come out.

Key Insights

  • Large language models are stateless and rely entirely on the provided context window for each response.

  • The context window is essentially a text file aggregating system instructions, user queries, documents, and other relevant data.

  • All modern AI techniques (retrieval, augmented generation, tool use) aim to improve the quality and relevance of this context window.

  • Tool use allows the model to autonomously decide when to invoke external APIs or services based on the input query.

  • Agent models enhance tool use by planning and executing multiple tool calls in an iterative, reasoning loop until a task is complete.

  • Post-training with billions of examples significantly improves models' abilities in reasoning, tool use, and planning.

  • Designing AI products should begin with user needs and the necessary context rather than starting with complex agent architectures.

  • Prompt structure, including semantic content and organization (e.g., XML tags), helps the model parse context effectively but is flexible.

  • Token limits constrain the context window size; modern models like Google’s can handle up to a million tokens, enabling very large context inputs.

  • User-specific data (e.g., PTO policy, employee info) can be integrated into the context window dynamically through backend queries to provide accurate personalized responses.

Notable Quotes

"Models are stateless; they have no memory and forget everything after each response."

"Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model."

"All the complicated-sounding techniques are just ways to put the relevant text into the context window."

"Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information?"

"Tool use lets the model decide itself when to call external APIs or services to get needed information."

"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."

"Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use."

"You never start AI product design from the technology itself; you start from the user outcomes and retro-engineer the needed context."

"Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically."

"If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use."

Peter Levin
Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
2024 • Advancing Research 2024
Gold
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Mansi Gupta
Drawing from Feminist Practice to Make Inclusive Design Operational
2022 • DesignOps Summit 2022
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • Civic Design 2021
Gold
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Jamika Burge
Embracing change: Navigating shifting landscapes with compassion and agency
2025 • Advancing Research 2025
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Advancing Research 2023
Gold
Cara Maritz
The Art of Extrapolation
2023 • Advancing Research 2023
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • DesignOps Summit 2025
Conference
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold

More Videos

Kristen Honey

"Data is only as good as insights that come out of it and action."

Kristen Honey

"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design

November 18, 2021

Sam Proulx

"Low vision users often invert colors and use magnification levels as high as 400 percent to reduce eye strain."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Surya Vanka

"Online, our bodies become transparent, reducing barriers and allowing for more intimate and open collaboration."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Amanda Kaleta-Kott

"Please get more precise than saying 65 plus when recruiting older adults."

Amanda Kaleta-Kott Lea Martin, PhD

The Joys and Dilemmas of Conducting UX Research with Older Adults

March 11, 2022

Sarah Williams

"We want these principles to be broad and channel-agnostic so they can be applied across all teams, not just designers."

Sarah Williams

Verizon_A Framework for CX Transformation

January 8, 2024

Devon Powers

"The future will be struggle; we need to face that forward, not deny it."

Devon Powers

Imagining Better Futures

March 9, 2022

Lada Gorlenko

"Those three retailers pivoted literally overnight under intense change management pressure."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Alla Weinberg

"Offering anonymity in safety surveys helps people be honest when they don’t feel safe to share openly."

Alla Weinberg

How to Build and Scale Team Safety

January 8, 2024

Louis Rosenfeld

"MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes."

Louis Rosenfeld Bria Alexander

Opening Remarks

March 27, 2023