Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
Wednesday, July 30, 2025 • Rosenfeld Community
Share the love for this talk
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
Speakers: Peter Van Dijck
Link:

Summary

Agents, RAG, Memory, Vector Databases, Tool Use, MCP! The sector is rapidly evolving lots of architectures to make AI products more helpful and impactful. Peter van Dijck of Simply Put will share a simple framework that helps you understand how to think about these architectures, how to plan around them, and how to work with engineering teams on them. None of this is rocket science, but the acronyms are many. You don’t need to write code, but you do need to understand what is going on in these systems. You will learn how to think about and understand these complex-seeming architectures, and how to think about new ones as they come out.

Key Insights

  • Large language models are stateless and rely entirely on the provided context window for each response.

  • The context window is essentially a text file aggregating system instructions, user queries, documents, and other relevant data.

  • All modern AI techniques (retrieval, augmented generation, tool use) aim to improve the quality and relevance of this context window.

  • Tool use allows the model to autonomously decide when to invoke external APIs or services based on the input query.

  • Agent models enhance tool use by planning and executing multiple tool calls in an iterative, reasoning loop until a task is complete.

  • Post-training with billions of examples significantly improves models' abilities in reasoning, tool use, and planning.

  • Designing AI products should begin with user needs and the necessary context rather than starting with complex agent architectures.

  • Prompt structure, including semantic content and organization (e.g., XML tags), helps the model parse context effectively but is flexible.

  • Token limits constrain the context window size; modern models like Google’s can handle up to a million tokens, enabling very large context inputs.

  • User-specific data (e.g., PTO policy, employee info) can be integrated into the context window dynamically through backend queries to provide accurate personalized responses.

Notable Quotes

"Models are stateless; they have no memory and forget everything after each response."

"Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model."

"All the complicated-sounding techniques are just ways to put the relevant text into the context window."

"Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information?"

"Tool use lets the model decide itself when to call external APIs or services to get needed information."

"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."

"Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use."

"You never start AI product design from the technology itself; you start from the user outcomes and retro-engineer the needed context."

"Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically."

"If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use."

Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Conference
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Jacqui Frey
Scale is Social Work
2020 • DesignOps Community
Tracy McGoldrick
IBM User Experience Program—The What, Why and How
2021 • Advancing Research Community
John Donmoyer
Shipping your code generation experiments to production
2025 • Designing with AI 2025
Conference
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold

More Videos

Tracy McGoldrick

"We have a feedback program agreement that once signed, is evergreen and covers everyone in the customer’s company."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Mariah Hay

"Being far removed from the consequences of your design work can lead to apathy and a shrug of the shoulders."

Mariah Hay

Ethics in Tech Education: Designing to Provide Opportunity for All

June 14, 2018

Max Gadney

"You have to be serious people making this business work, not just doing conferences and performative acts."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Jane Davis

"Democratization of research is not just about scaling capacity but about fostering collaboration."

Jane Davis

Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities

March 11, 2025

Jemma Ahmed

"Where quite long your life? Bit glossy and a bit punchy. Kiss, kiss."

Jemma Ahmed

Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation

March 11, 2025

Andrew Webster

"Design capability scaling behaves like a social movement with a narrow path to success, requiring both skill-building and environmental adaptation."

Andrew Webster

Scaling Design Capability: How Involved Should You Be?

September 30, 2021

Erin Malone

"Those who don’t know the past are doomed to repeat it."

Erin Malone

Understanding the past to prepare for the future

July 19, 2024

Tricia Wang

"Fear of AI comes from not trusting the inputs, the data powering these models."

Tricia Wang

From Users to Shapers of AI: The Future of Research

March 25, 2024

Deanna Zandt

"The design of our systems should make room for messy, complicated human realities, not just positive illusions."

Deanna Zandt

The Unspoken Complexity of “Self-Care” with Deanna Zandt

July 21, 2022