Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

When UX Research and Institutional Racism Collide: A Case Study
Gold
Friday, March 12, 2021 • Advancing Research 2021
Share the love for this talk
When UX Research and Institutional Racism Collide: A Case Study
Speakers: Emily Williams and Nora Fiore
Link:

Summary

Our recent UX engagement on a federal grant focused on a challenge in Alzheimer’s research: Black, Hispanic, and/or Latinx people are diagnosed with Alzheimer’s disease more frequently than their white counterparts, yet participate in clinical trials, particularly prevention trials, at a lower rate. We were tasked with solving “usability issues” that prevented underrepresented populations from participating in research. Predictably, we surfaced more about inequality than usability. In this talk, we will share some of the mistakes we made and lessons we learned about broadening the definition of usability. Additionally, we will discuss how we articulated systemic inequality as part of our usability findings, and how this experience continues to influence our thinking about usability, inclusivity and anti-racism in our present research endeavours.

Key Insights

  • Usability in marginalized communities must consider historical trauma and distrust beyond standard metrics like time or error rate.

  • Clinical trial registries underrepresent Black and Hispanic Latino participants despite higher Alzheimer’s incidence.

  • Questions about race on forms can spark skepticism and suspicion due to historical abuses and systemic racism.

  • Showing diverse leadership on organizational about pages significantly boosts trust for participants.

  • Users evaluate organizations through leadership representation and background checks, not just website content.

  • Financial incentives for clinical trials are a valid motivator and sign of respect, especially for marginalized populations.

  • Designing for equity requires expanding the researcher’s role beyond checking usability boxes to confronting systemic issues.

  • Participant storytelling helps counter biased assumptions about motivations like altruism versus payment.

  • Building digital relationships with communities harmed by systemic racism requires transparency and reciprocity.

  • Researchers must be willing to take risks and be bold to advocate for equity despite client or stakeholder discomfort.

Notable Quotes

"My race has been treated like guinea pigs for most of our existence."

"Black people in general are sometimes looked at as disposable."

"Showing is better than telling, especially when it comes to equity."

"A website has no meaningful identity outside of the people it represents."

"I want to see pictures of your leadership and board. Do you have women, do you have people of color?"

"Payment is an important part of the research relationship for many users."

"There is no perfect user, and motivations can coexist within a single person."

"Mentioning incentives can build trust by signaling reciprocity."

"It's wrong to expect people to want to do more work with less motivation."

"Sometimes you just have to be a little bit bold and be willing to use your power and privilege to advocate for what you know to be true."

Ask the Rosenbot
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
George Aye
That Quiet Little Voice: When Design and Ethics Collide
2022 • Civic Design 2022
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Zariah Cameron
Streamlining an Inclusive Design Practice
2023 • DesignOps Summit 2023
Gold
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold

More Videos

Sam Proulx

"We often say don’t make me think. When that’s not possible, reuse and recycle those learnings."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023

Ignacio Martinez

"Transparency is one of our key values, so everyone in the studio was involved in building and maintaining the evaluation system."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Sarah Kinkade

"Using program dollars to hire freelancers helped me avoid difficult conversations with HR and finance early on."

Sarah Kinkade Mariana Ortiz-Reyes

Design Management Models in the Face of Transformation

June 8, 2022

Daniel Gloyd

"The Shaker village sidewalks followed people’s natural inclinations, not forcing unnatural movement."

Daniel Gloyd

Warming the User Experience: Lessons from America's first and most radical human-centered designers

May 9, 2024

Patrick Boehler

"Finding meaningful insights is not just casting a wide net—it requires discipline, structure, and knowing where to fish."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Andy Barraclough

"AI-moderated interviews will help drill down on depth without sacrificing scalability or requiring scheduling moderators."

Andy Barraclough Betsy Nelson

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

September 23, 2024

Alexandra Schmidt

"The future of our technology cannot and should not rest solely on the ethics of individual designers."

Alexandra Schmidt

Why Ethics Can't Save Tech

November 18, 2022

Louis Rosenfeld

"The greatest sin of the designer is to say I have the answers and no one else is allowed to have them."

Louis Rosenfeld

Discussion: What Operations can teach DesignOps

November 6, 2017

Mitchell Bernstein

"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."

Mitchell Bernstein

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

September 29, 2021