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Delivering Amazing Experiences
Gold
Thursday, June 10, 2021 • Design at Scale 2021
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Delivering Amazing Experiences
Speakers: George Hinchliffe and Joy Liu
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Summary

ServiceNow builds enterprise products that help companies and their end-users work smarter, faster, and easier. As a team, we strive to create product experiences that people love and make work, work better for people. In this presentation, George and Joy, designers at ServiceNow, will explore what it means to deliver amazing experiences throughout the design process focusing on our end-users. We will share a case study that empowers designers on building great, sustainable products that are user friendly, visually beautiful, empowering and super charge productivity.

Key Insights

  • The COVID-19 pandemic necessitated a swift adaptation in designing workplace solutions.

  • ServiceNow's return-to-work applications were developed in just a few weeks to assist companies in safely bringing employees back to the office.

  • Feedback from a diverse set of stakeholders informed the creation of workflows that meet safety and productivity needs.

  • Rapid prototyping, achieved through tools like Miro, can significantly accelerate the design process.

  • ServiceNow embraces the Atomic Design Methodology to create scalable and reusable components for its design system.

  • Collaborative tools enable remote teams to brainstorm, sketch, and refine ideas quickly and effectively, facilitating faster decision-making.

  • Integrations with other platforms, like Microsoft Outlook and Uber, enhanced the functionality of ServiceNow’s applications for users.

  • Accessibility and responsiveness are prioritized in design components to improve user experience.

  • Regular cross-functional feedback loops help ensure that designs align with user needs and corporate goals.

  • ServiceNow actively tests and uses its own products internally before public releases, creating a feedback mechanism that improves product quality.

Notable Quotes

"I'm Joy Liu, a U.S. designer with a decade of experience and part of ServiceNow for two years."

"The COVID pandemic altered the workplace, pushing us to create return-to-work applications that prioritize employee safety."

"We had to ensure that our products were not just functional but also presented a wow experience."

"We defined workflows for employees to self-report their COVID-19 status, ensuring a smooth process for returning to the office."

"We met with local governments and health officials to create best practices for companies to bring employees back safely."

"Our design process allows for rapid iteration, enabling us to go from sketches to a working demo in just two weeks."

"The Atomic Design Methodology helps us create a robust design ecosystem by using reusable components at various levels."

"We aim to minimize the need to reinvent wheels, allowing designers to focus on storytelling rather than component creation."

"Keeping the customer’s brand in mind ensures that our solutions are relatable and customizable."

"We migrated to Figma recently, which has enhanced our design process and collaboration capabilities."

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