Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Hands on AI #3: Claude Code for UX people
Wednesday, October 22, 2025 • Rosenfeld Community

This video is featured in the Evals + Claude playlist.

Share the love for this talk
Hands on AI #3: Claude Code for UX people
Speakers: Peter Van Dijck
Link:

Summary

If you’re a product manager, UX researcher, or any kind of designer, you know everyone is talking about agents. And perhaps the best agent out there right now is Claude Code. In this final talk in the series, we are not going to write code, but we will dig into Claude Code, and do a deep analysis of why it has taken off the way it has as an agent. What are the properties and the UX decisions that went into building it that make it such a success? What are some of the things we as UX people can learn from it. You will go away with a much better intuition around AI agents, how you can set them up yourself or build them for your customers in a more successful way, how to think about adoption and agent UX properties. It’s still very early in this agent journey - get ahead of the pack right now.

Key Insights

  • Claude Code is a minimalist AI agent that uses tools in a loop, enabled by post-training models for reasoning and tool use.

  • Despite a terminal UI being poor UX by traditional standards, Claude Code creates user feelings of respect, control, and trust through transparency and interaction design.

  • Agents like Claude Code operate by the model writing output tokens to its own prompt window, effectively chatting with itself while calling tools to perform actions.

  • Context and memory for agents are managed by simple markdown files that describe projects, workflows, or skills, allowing models to have relevant information without built-in memory.

  • Claude Code supports multimodal inputs, enabling tasks like analyzing images as well as text or code.

  • The 'decade of agents' implies ongoing rapid evolution with agents becoming central to product workflows over years rather than an instantaneous shift.

  • Users, rather than designers or developers, should be empowered to define workflows and prompts, shifting traditional roles and responsibilities.

  • Model memory is externalized via saved context text files or 'skills' that function like onboarding materials loaded on each session start.

  • There is no fixed best practice yet for agent workflows; experimentation and simplicity outperform over-engineering.

  • The evolving AI landscape challenges rigid job titles like 'designer' and 'developer,' encouraging more collaborative, role-fluid approaches.

Notable Quotes

"Cloud code wasn’t programmed to do this; it’s a very lightweight system where the model does most of the work."

"Agents are literally models using tools in a loop—they respond to themselves and the tools in chat-like conversations."

"Despite the worst user interface ever, cloud code is the most popular and successful agent that exists today."

"Trust the user and trust the model are the two lessons I’m getting over time."

"Your short term memory is the context window; too big, and the model has trouble accessing everything."

"Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools."

"If you build for the next model, even if it can hardly do something now, it will probably do it well in the future."

"Don’t overcomplicate workflows; the simplest thing that could possibly work is often best."

"We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development."

"You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI."

Ask the Rosenbot
Nancy Douyon
We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
2018 • Enterprise Experience 2018
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
2020 • Advancing Research Community
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Dan Hill
Designing for the infrastructures of everyday life
2024 • Designing with AI 2024
Gold
Ovetta Sampson
Turning UX Passion into Real Product Influence
2023 • Enterprise UX 2023
Gold
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community

More Videos

Trisha Causley

"People get stuck during the sessions when asked to describe their brand voice in just one or two words."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Kate Towsey

"Some people have been doing research ops a lot longer than the term has existed."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Briana Thomas

"We unapologetically move forward when high-level stakeholders miss deadlines, but also collect feedback via surveys."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Brianna Sylver

"Optimal design leadership looked like a CEO who promoted design as strategy and a chief design officer with the ear of the CEO."

Brianna Sylver

Lead With Purpose

March 31, 2020

Anna Poznyakov

"Research has layers like an onion; we operate at multiple layers, from discovery to concept evaluation."

Anna Poznyakov Richa Prajapati

Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact

March 12, 2021

Frank Duran

"The three in the box model is business, design, and technical representation, plus legal and compliance in regulated environments."

Frank Duran

Partnership Playbook: Lessons Learned in Effective Partnership

January 8, 2024

Craig Villamor

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

Craig Villamor

Resilient Enterprise Design

June 8, 2017

Rachel Radway

"Start with quick wins, show value, and communicate loudly to get buy-in for more design ops capacity."

Rachel Radway Katie Bingham Joe Wiertel

The Many Paths Of Design Operations

September 8, 2022

Christian Crumlish

"SAFe often turns UX into just digital or visual designers, which is wasteful and marginalizes valuable skills."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022