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Summary
If you’re interested in seeing the impact user experience designers can have on products tackling climate change, please join us for a free “show and tell” session. Moderated by Michael Leggett, we’ll hear from Manos Saratsis from Station A, Marissa Cui from MIT, and Rachel He from Stripe. They’ll recount the problems, their design solutions, and what they learned along the way.
Key Insights
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Importance of storytelling in climate technology to engage users
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Need for intuitive design to communicate complex data about carbon removal
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Collaboration among leading companies can catalyze the carbon removal industry
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Understanding user needs is critical to developing effective climate solutions
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Real-time data updates keep users engaged and informed
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Simplifying complex processes can enhance user adoption in climate tech
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Users appreciate tangible impacts over abstract contributions
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Design thinking helps in addressing gaps in climate action
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Encouraging stakeholder participation through clear communication and storytelling
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Building trust is essential in the carbon removal marketplace.
Notable Quotes
"The real value is getting to hear from each other and demystifying what's possible."
"We've got three amazing presenters who will share the work behind climate tech."
"Frontier aims to supercharge the carbon removal industry from both supply and demand sides."
"There is a lack of awareness and understanding in the climate community regarding carbon removal."
"We need to communicate the urgency of carbon removal in a way that pushes the industry forward."
"Stripe Climate allows businesses to direct a fraction of their revenue to carbon removal solutions."
"We conducted research that revealed storytelling is key for users to feel their impact."
"Users need interfaces that are familiar and deliver lasting value to keep them engaged."
"Our Clean Energy Grades offer a simple score to help users understand their buildings' potential for decarbonization."
"Design can help make the tangible impacts of climate actions clear to users."
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