Summary
In this engaging session, speakers discuss the present moment in technology, highlighting how artificial intelligence (AI) and machine learning (ML) are set to revolutionize industries. They point out that while technological changes can be overhyped, the current advancements in AI and ML seem genuinely capable of reshaping enterprise solutions. The speakers propose that organizations are uniquely positioned to leverage these technologies due to their scale, which could lead to significant societal impacts. With themes of responsibility and thoughtful change management, the speakers outline the agenda: starting with AI's role in the creative process, moving towards operationalizing AI with careful UX considerations, and examining the broader sociotechnical systems that influence user experiences. The presentation underscores the necessity for enterprises to integrate AI and ML responsibly, fostering a balance between innovation and ethical implications.
Key Insights
-
•
Change driven by AI and ML is significant and currently palpable.
-
•
Enterprises hold great power to influence societal changes using AI.
-
•
With great power comes great responsibility in implementing AI technologies.
-
•
Thoughtfulness in AI adoption can mitigate potential pitfalls experienced in past technological shifts.
-
•
Understanding AI and ML is crucial for effective implementation in organizations.
-
•
AI is not just a trend; it fundamentally alters how software interacts with users.
-
•
Human-centered design is vital in operationalizing AI for positive outcomes.
-
•
The creative process in design is being transformed by AI capabilities.
-
•
Sociotechnical systems surrounding AI must be considered to improve human experiences.
-
•
Collaboration between machines and humans is key to successful AI integration.
Notable Quotes
"AI has eaten the world and will continue to eat the world forever."
"We're thrilled to add artificial intelligence and machine learning in an enterprise context into our collective conversation today."
"With great power comes great responsibility."
"We're in the perfect place at the perfect time to implement AI and ML thoughtfully."
"How can machines be our trusted partners in this new world?"
"The rate of change and capability of these technologies is unprecedented."
"AI and ML features show up in design tooling in both empowering and creepy ways."
"How AI is built and how it's used has a real impact on the human experience."
"We're exploring AI from the inside to the outside."
"There's an opportunity right now for a real impact on how AI is used in our products."
















More Videos

"Prototypes serve as tools for conversation, enabling feedback on how policies affect citizens' lives."
Ed MullenDesigning the Unseen: Enabling Institutions to Build Public Trust
November 16, 2022

"Cell phones were going to directly compete with personal computers and Intel should both accommodate this new communications medium and also adjust its strategy."
Peter LevinSolve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
March 25, 2024

"OKRs create ownership when teams feel empowered to reach those results."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022

"We've already transported ourselves into the future by advancing our headcount planning to maximize the impact"
Kate Koch Prateek KalliFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 30, 2021

"Internal champions can speak up and say, hey, we should be using this."
Amy MarquezINVEST: Discussion
June 15, 2018

"20% of your time is for you to do whatever you want with it."
Brenna FallonLearning Over Outcomes
October 24, 2019

"You need to give people space to do their jobs without the expectation to overachieve."
Brian MossWhat Does it Mean to be a Resilient Research Team?
March 9, 2022

"We only add a product to this survey if it's used by more than 50% of our employees."
Adel Du ToitGet Your CFO To Say: 'Our Strategic Goal is User Obsession'
June 10, 2022

"We're the keepers and gatherers of knowledge, and sharing is one of the best ways to empower others."
Kate Koch Jean-Claire FitschenFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 29, 2021