Summary
The speaker acknowledges the hype and reality around transformative technologies, emphasizing that AI and machine learning are currently having a clear, profound impact on the world, especially within enterprises. They highlight the unique opportunity enterprises have to shape AI's ethical and effective implementation at scale. Clara delves into AI in the creative process, discussing both its empowering and unsettling aspects in design tools. Carol provides guidance on building responsible, human-centered AI systems grounded in UX research, focusing on machines as trusted partners. Jamica addresses the broader sociotechnical systems, reminding the audience that how AI is created and applied significantly affects the human experience behind the screen. Together, they present a holistic view of AI’s integration from internal design to societal impact, underscoring the power and responsibility enterprises hold today.
Key Insights
-
•
AI and ML represent a rare transformational moment clearly impacting everyone, unlike many overhyped technologies before.
-
•
Enterprises have unique power and responsibility due to their scale when applying AI and ML.
-
•
Software has metaphorically 'eaten the world,' but now AI has begun to 'eat the world' at an even more profound level.
-
•
We currently understand enough about AI and our organizations to implement these technologies thoughtfully and carefully.
-
•
AI in creative tools can be both empowering and creepy, creating a delicate balance to manage.
-
•
Human-centered design and UX research are crucial for operationalizing responsible AI systems that build trust.
-
•
AI and ML usage affects sociotechnical systems, influencing real human experiences on the receiving end.
-
•
The speed of AI capability improvements combined with wide access accelerates the impact enterprises must manage.
-
•
The talk’s presenters bring layered perspectives: internal product design (Clara), responsible AI operations (Carol), and social implications (Jamica).
-
•
Understanding AI’s dual nature—both potential and risks—is essential for enterprise leaders to wield technology wisely.
Notable Quotes
"X is going to change everything. Sometimes it’s true, and sometimes it’s just hype."
"AI has eaten the world and will continue to eat the world forever."
"With great power comes great responsibility — that's our foundational context in exploring AI and ML."
"We’re in the perfect place at the perfect time because we know just enough about AI and our organizations to be thoughtful about change."
"AI in design tooling can be amazing, terrible, empowering, and creepy all at once."
"How can machines be our trusted partners in this new world? That’s where human-centered design comes in."
"The scale of the enterprise combined with AI’s power has earth-shattering implications."
"Software is eating the world, but AI is taking it to a whole new level."
"How AI is built and used impacts the human experience at the other end of the screen."
"We face a rare moment where the widespread impact of AI is crystal clear to everyone."
Or choose a question:
More Videos
"Borrowing from existing digital products helps show stakeholders proven design approaches rather than starting from zero."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"Mobile app crashes give more detailed feedback and user metrics than desktop browser crashes."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"It's okay. I just wish it were a little bit jazzier and sexier."
Dan WillisEnterprise Storytelling Sessions
May 13, 2015
"An org chart is about formal reporting; a relationship map is about networking and collaboration across silos."
Michael PolivkaScaling Design through Relationship Maps
November 7, 2017
"Different AI models have wildly different views of the same content; the model choice makes a big difference."
Karen McGrane Jeff EatonAI for Information Architects: Are the robots coming for our jobs?
November 21, 2024
"At DTA, distributed teams and lack of local diversity meant everyone was out in the field a lot to get diverse input."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"Values determine the team environment you create; they permeate through leadership and affect performance and happiness."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Change requires more than a single vision or a few projects; it takes careful orchestration throughout the organization."
Jacqui Frey Alison RandSetting the Table for Dynamic Change
October 24, 2019
"We have to learn to speak in the language of the business to get their attention and investment."
How to Identify and Increase your "Experience Quotient"
June 15, 2018
