Summary
Sam Yen, Chief Design Officer for SAP, talks to Enterprise UX 2017 about how human-centered design is driving technology and ultimately, change within an organization.
Key Insights
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Design should amplify human capabilities, not replace them
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Innovative organizations combine creativity with execution
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Executive sponsorship is critical but not enough; grassroots support matters
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Design thinking emphasizes problem finding over problem solving
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Organizations need a balance between successful design solutions and scaling creativity
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Customer feedback is crucial for driving design processes
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Cultural change is necessary to embed design thinking in organizations
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Teaching non-designers about design principles can enhance organizational readiness
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Diversity and inclusion are essential for a richer design perspective
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Creating a legacy involves sharing design knowledge beyond elitist institutions.
Notable Quotes
"I took over the design and user experience role in 2012, my boss said, I'm not asking you anymore, you're taking over the role."
"In 2004, Hasso Plattner read that article just before his keynote and went totally off script to talk about design thinking."
"If you don't innovate, you're going to be disrupted."
"Design thinking is simply doing a little problem finding before problem solving."
"Talent hits a target that no one else can hit. Genius hits a target that no one else can see."
"You have to start by looking at some of the ratios."
"Space matters, but don't start with the space."
"You need to introduce new processes within your organization."
"Our customers showed us the need to engage in a different way."
"Let's work together on doing this."
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