Summary
Often times our design principles become a propped-up trophy that we're proud of but never truly use. Or we don't even realize this trophy may be dusty and needs some cleaning up. This ideology could be applied to our design principles or design process, and hinder us from creating a more updated practice that is inclusive and equitable for our teams to interact with, understand, and improve our products. The very practice and values that our teams live by should be embedded with inclusion and equity at the forefront of what we do, not the end. This talk is meant to help reimagine what an Inclusive design practice could look like for you and your teams, in hopes that you'll be able to walk away with a framework or awareness of a streamlined practice that's conducive to a diverse team. As an Equity-Centered UX Strategist, I collaborate with Design teams to ensure we're building toward a more equitable practice that's foundational and not faulty.
Key Insights
-
•
Performative equity arises when companies advocate DEI but fail to take practical, sustained action.
-
•
Between 2022-2023, DEI roles were laid off at a higher rate than non-DEI roles, signaling low corporate prioritization.
-
•
Inclusive design is deeper than accessibility, centering on systemic inequities and lived experiences.
-
•
Inclusive design should never be a one-person job or a checkbox exercise but a shared organizational responsibility.
-
•
Embedding land acknowledgements meaningfully can shift from performative to genuine inclusivity.
-
•
Diverse representation in design includes intersectionality of race, disability, class, and language, not just surface diversity.
-
•
Practical tools include integrating inclusivity into design systems, ethical research checklists, and mandatory inclusive design checkpoints.
-
•
Creating safe spaces with multiple ways to share opinions empowers introverted or marginalized voices.
-
•
Lived experience is often more valuable for inclusive design than purely academic or technical knowledge.
-
•
Sustained inclusion at leadership and decision-making levels, not just event-based representation, is critical for true equity.
Notable Quotes
"Performative equity occurs when an organization advocates for DEI but there’s no practical action being undertaken."
"Hiring a DEI team and then completely letting them go after less than two years is performative, not intentional."
"Inclusive design isn’t about a 1, 2, 3 checkbox. It’s about interpersonal work unraveling historical inequities."
"It’s not just about the customer experience but also the employee experience, and they must coincide."
"Land acknowledgement done as a checkbox is performative; when embedded, it becomes a practice of respect and inclusion."
"The responsibility to uphold equity should not fall on one person—it’s everyone’s responsibility."
"We have to ask who is not in the room and whether representation truly reflects the target audience."
"Lived experiences like poverty or homelessness bring a richer, deeper lens than a textbook study ever could."
"Active listening means actually implementing the feedback or suggestions given—not just hearing them."
"Good design ops cannot be executed without inclusive design at the center, with culture humility and intersectionality as core."
Dig deeper—ask the Rosenbot:
















More Videos

"Reflection in action involves noticing surprise, questioning assumptions, experimenting, and reflecting on the move."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022

"A kickback is a free flowing and life giving gathering that transforms and electrifies throughout the night."
Zariah CameronReDesigning Wellbeing for Equitable Care in the Workplace
September 23, 2024

"Disruptive change is the new normal, coming from every direction — not just technology."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025

"A common toxic behavior is glory seeking, like presenting work as your own when it was a team effort."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024

"To innovate smarter, you need to get access to the roadmap as early as possible and start research even when not asked for it."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023

"Design Ops needs to be flexible and change as the organization and culture evolve."
Jacqui FreyScale is Social Work
March 19, 2020

"Always remember the power of your values in times of doubt and change; lean into what your team really stands for."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022

"Designing for the average means designing for nobody."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
September 10, 2025

"Gender-coded words influence someone’s decision to apply and feel they belong even within internal career ladders."
Laine Riley ProkayHow DesignOps can Drive Inclusive Career Ladders for All
September 30, 2021