Architecting Organizational Understanding
Summary
Organizations have spent decades getting better at understanding customers. Today, the next challenge is helping organizations understand themselves. Sean McKay introduces Architecting Organizational Understanding—a practical framework for connecting customer insights, business strategy, operational context, and AI into shared organizational awareness. Drawing on his Whole Product Thinking framework, Sean explores why collective understanding is becoming a strategic capability, how AI amplifies both strong and weak organizational thinking, and why human-centered practitioners are uniquely positioned to architect the systems that improve alignment, decision-making, and organizational resilience.
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