Sean McKay
Founder, Product Strategy & Design Consultant, Whole Product Thinking
Sean McKay is a UX-driven product leader and entrepreneur with over 30 years of experience delivering digital experiences that are meaningful to users and effective for business. He is known as a passionate systems thinker who uses practical UX methods, common sense, and never-ending optimism to improve the digital world around us.
Sean recently launched Whole Product Thinking — a new consultancy focused on helping product teams bridge the gap between user needs and business goals. His practical approach includes a visual framework to help organizations transcend industry debates by creating a shared understanding of the core concepts and activities required to deliver effective digital products.
Before starting Whole Product Thinking, Sean founded Handrail, a user research management platform focused on helping ‘organizations succeed with research at scale.’ Sean led his team through the complete SaaS product lifecycle, including an acquisition by UserTesting, where he served as VP of Product Strategy.
Rosenverse talks by Sean:

"I realized research isn't about collecting insights. It's about shaping how teams think."
Coexisting with non-researchers: Practical strategies for a democratized research future
March 11, 2025

"Measuring our impact and aligning it with our values will always define our success in research."
Theme Panel
March 11, 2025

"Alignment documents help structure conversations and align teams."
Whole Product Thinking: Expanding beyond problem and solution space thinking
March 14, 2024