Summary
Research reports can be useful carriers for insights—but they can also become barriers. After a study’s timeline is done, top insights that haven’t driven planning actions can easily get lost in “old” reports. Atomizing research learning into smaller units can be powerful, but it also represents a significant investment. Where’s the ROI for researchers? Which atoms and practices will pay off in increased impacts? This challenge gets especially complicated when trying to combine different research methods, disciplines, and other boundaries. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will share an expert POV on centralizing summaries of top insights in a shared repository. You’ll learn how insight summaries can connect evidence from across sources, and then connect insights forward into planning deliverables. Join us to start building more bridges between silos, pushing more insights across the chasm into product planning.
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