Summary
Research reports can be useful carriers for insights—but they can also become barriers. After a study’s timeline is done, top insights that haven’t driven planning actions can easily get lost in “old” reports. Atomizing research learning into smaller units can be powerful, but it also represents a significant investment. Where’s the ROI for researchers? Which atoms and practices will pay off in increased impacts? This challenge gets especially complicated when trying to combine different research methods, disciplines, and other boundaries. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will share an expert POV on centralizing summaries of top insights in a shared repository. You’ll learn how insight summaries can connect evidence from across sources, and then connect insights forward into planning deliverables. Join us to start building more bridges between silos, pushing more insights across the chasm into product planning.
Upcoming events
10 Years of Enterprise UX: Reflecting on the community and the practice
More Videos
"Effective change requires piloting with engaged participants to enhance ownership."
Amy EvansHow to Create Change
September 25, 2024
"Check out our awesome offers in our digital swag bag."
Bria AlexanderOpening Remarks
September 9, 2022
"Leadership should not divide work by department but instead unite around common goals."
Sabrina Mach Nina WainwrightHow to Design Your Design Operating Model
September 29, 2021
"I got tired of pushing large round stones up steep hills."
Louis RosenfeldWelcome / Housekeeping
June 6, 2023
"We don't need a north star, we need a constellation."
Ellie Krysl Jon FukudaPlanned Right. Managed Right. Designed Right.
June 6, 2023
"We're only at the dial-up internet stage of the metaverse's development."
Kate SternScaling Learning for the Future
September 9, 2022
"Creating safety means having real conversations about what helps people feel safe."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 9, 2022
"As designers, we help create north stars for the products."
Tutti TaygerlyMake Space to Lead
June 12, 2021
"As UX people, we always want what's best for users."
Vicky Teinaki Michele Marut Tim ParmeeShort Take #3: UX/Product Lessons from Your Industry Peers
December 6, 2022
