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Summary
Research reports can be useful carriers for insights—but they can also become barriers. After a study’s timeline is done, top insights that haven’t driven planning actions can easily get lost in “old” reports. Atomizing research learning into smaller units can be powerful, but it also represents a significant investment. Where’s the ROI for researchers? Which atoms and practices will pay off in increased impacts? This challenge gets especially complicated when trying to combine different research methods, disciplines, and other boundaries. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will share an expert POV on centralizing summaries of top insights in a shared repository. You’ll learn how insight summaries can connect evidence from across sources, and then connect insights forward into planning deliverables. Join us to start building more bridges between silos, pushing more insights across the chasm into product planning.
Key Insights
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Research waste refers to valuable insights that are ignored or left out of planning processes, impacting business outcomes.
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Optimizing research extends beyond just improving the study process; it involves maximizing the use of insights after study completion.
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Insight summaries can transform the way insights are stored and utilized, creating a systematic approach to research knowledge management.
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A shared repository for insights enhances collaboration and accessibility across research teams, leading to better-informed decisions.
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Insights and evidence should be connected to their original studies to maintain context and prevent misinterpretation.
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Creating a culture of sharing insights early in an organization promotes long-term research value.
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Categorizing insights into 'problems to solve' and 'fundamental concepts' can clarify their purpose and improve prioritization.
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Visibility of research findings is crucial; regular updates and meta reporting can help maintain stakeholder engagement with insights.
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Developing standards for insight titles and formats aids in consistent communication across disciplines.
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Tracking the impact of insights through shared governance can improve the perceived value of research.
Notable Quotes
"Stop wasting research and start maximizing its impact."
"Insights need to be actionable and connected to the decision-making process."
"Research waste is valuable customer insight that was unseen or ignored."
"You can reactivate insights that are gathering dust and turn them back into relevant voices."
"Creating a culture of sharing enables better decision-making."
"Every insight should have a clear connection to its study and context."
"Consolidating existing research into shared spaces promotes collaboration."
"Visibility is key; if research is not visible, it becomes valueless."
"Sometimes the insights that are overlooked are the gems waiting to be rediscovered."
"Cleaning house in a repository is essential to prevent overwhelming stakeholders."
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