Peter Van Dijck
UX and AI builder, CEO Sputnik Legal
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" Confidence scores from the model are not a good idea because the model has no memory. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" If you launch in the US and politeness is an issue, first try to fix it with prompts; only if that fails should you build an eval. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Evals are the key to knowing when an AI’s output is good enough. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Eval is the engineering word for evaluation, but also what researchers and UX designers naturally do. "
Building the Rosenbot
June 4, 2024