Peter Van Dijck
Founding Partner and CEO, The Helpful Intelligence Company
Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.
Rosenverse talks by Peter:
" Cloud code wasn’t programmed to do this; it’s a very lightweight system where the model does most of the work. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Evals are everywhere, right? Everybody's talking about evals. It is like one of the key things in developing useful AI products. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" LLMs judging other LLMs might sound crazy, but if you do it right, it works. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" Defining what good looks like for an AI answer is the real work, much more than engineering complexity. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" You want to trust the model, which means not overly instructing it but giving it the right context. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" You should get good at prompt engineering by using AI a lot, not by memorizing outdated tricks. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Without proper evaluation, you’re just building a demo – demos are easy, quality production is hard. "
Building the Rosenbot
June 4, 2024