Rosenverse

Peter Van Dijck

Head of Product and Technology, Helpful Intelligence Co.

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the Head of Product and Technology at Helpful Intelligence Co.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Finally, Peter is building Sputnik Intelligence, which provides data from 10s of 1000s of podcasts (with full transcriptions) and newsletters to agents, which is useful to see what humans are talking about.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Your role is the average of what you spend your time on. "

The Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up

August 26, 2026

Peter Van Dijck

" It's cognitively easier to evaluate the work somebody else did than to do it yourself. That's why LLMs can evaluate LLMs. "

Building new AI skills: Creating outsized UX value with evals

June 10, 2026

Peter Van Dijck

" Don’t overcomplicate workflows; the simplest thing that could possibly work is often best. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" There is a large and growing capability overhang in these models we haven’t discovered yet. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Tool use lets the model decide itself when to call external APIs or services to get needed information. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" If you launch in the US and politeness is an issue, first try to fix it with prompts; only if that fails should you build an eval. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Evals are the key to knowing when an AI’s output is good enough. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" We invented the ‘prompt deep dive’ technique to spend lots of time on one prompt to deeply understand it. "

Building the Rosenbot

June 4, 2024

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