Rosenverse

Peter Van Dijck

Head of Product and Technology, Helpful Intelligence Co.

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the Head of Product and Technology at Helpful Intelligence Co.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Evals are a definition of what good looks like. "

Building new AI skills: Creating outsized UX value with evals

June 10, 2026

Peter Van Dijck

" Agents are literally models using tools in a loop—they respond to themselves and the tools in chat-like conversations. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" By starting to categorize risk in detail, you naturally lead to better prompts and better evals. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" Confidence scores from the model are not a good idea because the model has no memory. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" AI products almost always have both open-ended inputs and outputs, which makes testing really hard. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Models are stateless; they take input and give output and forget everything immediately after. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Building evals is like building tests to know if your AI system is good enough, and you can rerun them as models improve. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" There’s a lot of steps behind the scenes to make conversations useful and safe. "

Building the Rosenbot

June 4, 2024

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