Rosenverse

Peter Van Dijck

Founding Partner and CEO, The Helpful Intelligence Company

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.

Rosenverse talks by Peter:

Peter Van Dijck

" Cloud code wasn’t programmed to do this; it’s a very lightweight system where the model does most of the work. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Evals are everywhere, right? Everybody's talking about evals. It is like one of the key things in developing useful AI products. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" LLMs judging other LLMs might sound crazy, but if you do it right, it works. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" Defining what good looks like for an AI answer is the real work, much more than engineering complexity. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" You want to trust the model, which means not overly instructing it but giving it the right context. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" You should get good at prompt engineering by using AI a lot, not by memorizing outdated tricks. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Without proper evaluation, you’re just building a demo – demos are easy, quality production is hard. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone