Rosenverse

Peter Van Dijck

Founding Partner and CEO, The Helpful Intelligence Company

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.

Rosenverse talks by Peter:

Peter Van Dijck

" If you build for the next model, even if it can hardly do something now, it will probably do it well in the future. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" Evals are a product and UX skill; learning them lets you make these systems do what you want. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" We’ve worked with over 1100 contributors, focusing on inclusion, iteration, and collaboration. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" You never start AI product design from the technology itself; you start from the user outcomes and retro-engineer the needed context. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" You should plan 20 to 40 percent of your project budget on evals—it’s a lot more work than most people expect. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Today’s best AI products are designed by engineering first, but UX and product people have to join the party. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" We’re building in the attribution of ideas to authors and speakers, emphasizing the humans behind the expertise. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone