Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Despite the worst user interface ever, cloud code is the most popular and successful agent that exists today. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Evals are everywhere, right? Everybody's talking about evals. It is like one of the key things in developing useful AI products. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" Evals are a product and UX skill; learning them lets you make these systems do what you want. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" If you launch in the US and politeness is an issue, first try to fix it with prompts; only if that fails should you build an eval. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" If a capability exists and is useful, it’s very likely the model will improve significantly on it over time. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Retrieval augmented generation is just adding results from a search into the model’s context to make it more grounded. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" The content behind this bot is curated and high quality, unlike the typical confusing, outdated information in corporate repositories. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" When GPT came out, my kids immediately adopted it at school and couldn’t pry it from their dead hands. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone