Peter Van Dijck

" UX people can help build the future of AI if we strap on our backpack, meaning our core skills. "

" Don’t overcomplicate workflows; the simplest thing that could possibly work is often best. "

" Model companies are students in a classroom wanting good points—they’re happy to run external expert evals to improve. "

" You need to be looking at the data. Nobody wants to, but that’s core work. "

" Nobody really knows what all this AI stuff is about yet, so we’re experimenting with it ourselves. "

" An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done. "

" Evals are really your intellectual property—they define what good looks like in your domain. "

" Synthetic data is exceedingly useful because you can generate it at scale for training and evals. "

" Retrieval augmented generation is just adding results from a search into the model’s context to make it more grounded. "

" Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools. "

" Eval is the engineering word for evaluation, but also what researchers and UX designers naturally do. "