Peter Van Dijck
Founding Partner and CEO, The Helpful Intelligence Company
Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.
Rosenverse talks by Peter:
" Don’t overcomplicate workflows; the simplest thing that could possibly work is often best. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" The model was baked and once it’s baked, it does not learn again until they bake a new one. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" Domain experts are crucial for tagging data because users might say ‘that’s great,’ but experts can tell it’s totally wrong. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" If a capability exists and is useful, it’s very likely the model will improve significantly on it over time. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Building evals is like building tests to know if your AI system is good enough, and you can rerun them as models improve. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" This AI stuff is a new design material, just like the internet or mobile was before. "
Building the Rosenbot
June 4, 2024