Rosenverse

Peter Van Dijck

Founding Partner and CEO, The Helpful Intelligence Company

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.

Rosenverse talks by Peter:

Peter Van Dijck

" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" The model was baked and once it’s baked, it does not learn again until they bake a new one. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Evals are the key to knowing when an AI’s output is good enough. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone