Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Avoid generic built-in evals, because then you're not defining quality for your specific situation. "

Building new AI skills: Creating outsized UX value with evals

June 10, 2026

Peter Van Dijck

" Your short term memory is the context window; too big, and the model has trouble accessing everything. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" You want to ask an LLM to evaluate the fuzzy stuff because there’s no black and white output. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" Evals are like a way to define what good looks like. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" We want you to take all AI-generated info with a grain of salt but it gets you part of the way. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" Evals are really your intellectual property—they define what good looks like in your domain. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Model companies post-train models on capabilities by showing them millions of good and bad examples. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Hallucinations are when AI makes up stuff—it's a fundamental property of these models. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" If you don’t jump in and learn, you’ll spend your time reading stuff on it and not really understand the tech. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone