Peter Van Dijck
Head of Product and Technology, Helpful Intelligence Co.
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the Head of Product and Technology at Helpful Intelligence Co.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" Evals are a definition of what good looks like. "
Building new AI skills: Creating outsized UX value with evals
June 10, 2026
" Agents are literally models using tools in a loop—they respond to themselves and the tools in chat-like conversations. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" By starting to categorize risk in detail, you naturally lead to better prompts and better evals. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" Confidence scores from the model are not a good idea because the model has no memory. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" AI products almost always have both open-ended inputs and outputs, which makes testing really hard. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Models are stateless; they take input and give output and forget everything immediately after. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Building evals is like building tests to know if your AI system is good enough, and you can rerun them as models improve. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" There’s a lot of steps behind the scenes to make conversations useful and safe. "
Building the Rosenbot
June 4, 2024