Peter Van Dijck
Founding Partner and CEO, Simply Put
Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.
Rosenverse talks by Peter:
"The way we implement actual chats is by sending the entire chat history to the model."
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
"The challenge is how to evaluate when inputs and outputs are open-ended."
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
"AI's here to stay; we can't fight the wave."
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
"We've seen that people trust AI a lot because it just seems very confident."
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
"The ability to branch out to third party content is key."
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
"The future is co-created by users and technology; it's not solely driven by tech."
Building the Rosenbot
June 4, 2024
