Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" Confidence scores from the model are not a good idea because the model has no memory. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" If you launch in the US and politeness is an issue, first try to fix it with prompts; only if that fails should you build an eval. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Evals are the key to knowing when an AI’s output is good enough. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Eval is the engineering word for evaluation, but also what researchers and UX designers naturally do. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone