Peter Van Dijck
UX and AI builder, CEO Sputnik Legal
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" Avoid generic built-in evals, because then you're not defining quality for your specific situation. "
Building new AI skills: Creating outsized UX value with evals
June 10, 2026
" Your short term memory is the context window; too big, and the model has trouble accessing everything. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" You want to ask an LLM to evaluate the fuzzy stuff because there’s no black and white output. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" Evals are like a way to define what good looks like. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" We want you to take all AI-generated info with a grain of salt but it gets you part of the way. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" Evals are really your intellectual property—they define what good looks like in your domain. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Model companies post-train models on capabilities by showing them millions of good and bad examples. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Hallucinations are when AI makes up stuff—it's a fundamental property of these models. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" If you don’t jump in and learn, you’ll spend your time reading stuff on it and not really understand the tech. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it. "
Building the Rosenbot
June 4, 2024