Peter Van Dijck
Founding Partner and CEO, The Helpful Intelligence Company
Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.
Rosenverse talks by Peter:
" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" The model was baked and once it’s baked, it does not learn again until they bake a new one. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Evals are the key to knowing when an AI’s output is good enough. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it. "
Building the Rosenbot
June 4, 2024