Peter Van Dijck
Head of Product and Technology, Helpful Intelligence Co.
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the Head of Product and Technology at Helpful Intelligence Co.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Finally, Peter is building Sputnik Intelligence, which provides data from 10s of 1000s of podcasts (with full transcriptions) and newsletters to agents, which is useful to see what humans are talking about.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" Your role is the average of what you spend your time on. "
The Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up
August 26, 2026
" It's cognitively easier to evaluate the work somebody else did than to do it yourself. That's why LLMs can evaluate LLMs. "
Building new AI skills: Creating outsized UX value with evals
June 10, 2026
" Don’t overcomplicate workflows; the simplest thing that could possibly work is often best. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" There is a large and growing capability overhang in these models we haven’t discovered yet. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Tool use lets the model decide itself when to call external APIs or services to get needed information. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" If you launch in the US and politeness is an issue, first try to fix it with prompts; only if that fails should you build an eval. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Evals are the key to knowing when an AI’s output is good enough. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" We invented the ‘prompt deep dive’ technique to spend lots of time on one prompt to deeply understand it. "
Building the Rosenbot
June 4, 2024