Peter Van Dijck

" We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development. "

" LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers. "

" We’re not teaching the model anything; we’re improving our prompts and context. "

" Defining what good looks like for an AI answer is the real work, much more than engineering complexity. "

" Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically. "

" Domain experts are crucial for tagging data because users might say ‘that’s great,’ but experts can tell it’s totally wrong. "

" You want to trust the model, which means not overly instructing it but giving it the right context. "

" You can’t have good AI without good information architecture. "

" The bot doesn’t summarize books because we’re a publisher and don’t want to cannibalize book sales—it points users to the original sources. "

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "