Peter Van Dijck
Founding Partner and CEO, The Helpful Intelligence Company
Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency. Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built.
Rosenverse talks by Peter:
" An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" Synthetic data is useful because it’s easier to generate more examples of something you already have than to create entirely new data. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Models are stateless; they take input and give output and forget everything immediately after. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Agents are models using tools in the loop, calling normal software functions as part of their process. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" This AI stuff is a new design material, just like the internet or mobile was before. "
Building the Rosenbot
June 4, 2024
