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Context Architecture for AI systems
This video is featured in the UX Watch Party playlist.
Summary
This talk reframes information architecture as behavior design. It explores how traditional IA practices become active inputs that guide AI behavior, highlighting the need to make information meaningful in context for both people and AI systems.
Key Insights
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Context is a critical lever in AI product behavior, equally important as the underlying model.
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Information architecture principles like hierarchy, categorization, and labeling directly improve AI outputs.
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More context data is not always better—excess context can cause model inconsistency, hallucinations, and increased costs.
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Memory management in AI is unresolved but essential to reduce hallucinations and maintain relevant user history.
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Skills—reusable markdown files describing tasks—are a new and popular form of context but require clear naming and organization for usability.
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Evaluation is now vital for AI products to continuously assess model behavior, context effectiveness, and cost efficiency.
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Designers, especially content designers, information architects, and service designers, bring unique value to AI product teams.
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Narrower, domain-specific AI models are emerging as safer, more controllable, and more effective alternatives to large general models.
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Collaboration between engineers and designers around taxonomy and context can reduce token usage and improve product efficiency.
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AI agents with different levels of autonomy need more robust context and evaluation to ensure safe and accurate behavior.
Notable Quotes
"Even if the model is responsible for the behavior, there’s another piece of the puzzle: the context."
"Context is how we provide information to the model, shaping the behavior of the product to fit our needs."
"More context is not going to make a better product; everything you put in the context competes for attention."
"Once you train the model, you cannot un-train it. It’s like putting colors in a glass of water—you can add more but you can’t remove it."
"We are coming from deterministic products that always behave the same, but now with LLMs, behavior is statistical and not always identical."
"Taxonomy and controlled vocabulary help the system map user language to internal concepts and improve tool selection."
"Memory is part of the context; it’s about what to remember, how to index it, when to retrieve it, and transparency to the user."
"Evaluation is vital now because without it, you don’t know if adding a skill or changing a model makes the system better."
"Designers can bring nuance and values to AI design that engineering efficiency alone might miss."
"At the end of the day, we’re organizing information in the service of humans—it feels new, but it’s always been about designing for people."
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