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Summary
When scaling and democratizing research practices, how can you help ensure higher levels of value are delivered? In this interactive session, we discuss different items we can leverage to ensure design research is providing value to an organization by driving strategic decisions. Areas we cover include: Utilizing research repositories as strategic assets; Leveraging quant + quo data to track success; and Ensuring research can focus on the highest value work.
Key Insights
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Strategic research defines what not to do, not just what to do.
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Research repositories should serve as dynamic resources, not dumping grounds.
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Accessibility and structure in research repositories enhance usability.
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Atomic insights can bridge the gap between high-level findings and nuanced user feedback.
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Effective metrics track user experience improvements and their direct business impact.
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Collaboration among UX, marketing, and strategy teams is essential for cohesive insights.
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Building a community supports shared learning and addresses common challenges in research.
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Visual storytelling enhances the engagement with research insight delivery.
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Qualitative insights offer depth that quantitative metrics alone cannot provide.
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Democratizing research requires careful management to prevent duplication of efforts.
Notable Quotes
"Mike emphasized that strategy is about helping organizations decide what not to pursue."
"Janice highlighted that research repositories should not just be dumping grounds."
"Mike noted that replicating insights leads to frustration in research teams."
"Janice mentioned that qualitative metrics can reveal deeper user experiences."
"Mike discussed the power of connecting research insights to business metrics."
"Janice remarked that community support is vital for overcoming research challenges."
"Mike pointed out that organizing principles save time in research processes."
"Janice advocated for creating engaging ways to present user feedback."
"Mike stated that effective research requires collaboration across departments."
"Janice suggested that insights should connect design decisions to user feedback."
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