Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Lais de Almeida
Designing Data Services
2024 • Advancing Service Design 2024
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • Civic Design 2021
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Advancing Research 2023
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • Advancing Service Design 2025
Gold
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold

More Videos

Ben Reason

"Making the invisible visible makes things move forward and create alignments."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Dr. Nikki Smith

"Sometimes our research can feel intangible and inaccessible—not because answers aren’t there, but their impact isn’t clear."

Dr. Nikki Smith

Research Strategy: Connecting Insights to Outcomes

March 12, 2025

Chris Geison

"Connectivity and communication across organizational silos like product, marketing, and sales is key to advancing research impact."

Chris Geison Jemma Ahmed

What's Next for Research?

June 17, 2021

Tristin Oldani

"AI is only going to increase consumption, so we must find efficient ways to handle it."

Tristin Oldani

Turning awareness into action with Climate UX

January 16, 2025

Dave Gray

"Most people would prefer to be foraging than work on a farm, but farmers kept taking all the land."

Dave Gray

Connection, Community, and the Future of Work

May 28, 2026

Eduardo Ortiz

"Impactful communication must be balanced with compassionate storytelling to truly resonate."

Eduardo Ortiz

Theme 3 Intro

March 13, 2025

Jack Moffett

"In SAFe, product owner and product manager roles are reversed from what some teams expect, which causes confusion."

Jack Moffett

SAFe or Sorry?

May 29, 2019

Xenia Adjoubei

"We were interested in supporting networks of self-organization and mutual aid formed between refugees and host communities."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Sean McKay

"Is there good kung fu in everything? Every perspective has something to teach us."

Sean McKay

Whole Product Thinking: Expanding beyond problem and solution space thinking

March 14, 2024