Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Deirdre Hirschtritt
Research is Only as Good as the Relationships You Build
2022 • Civic Design 2022
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Jorge Arango
AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)
2024 • Rosenfeld Community
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold
Saara Kamppari-Miller
Inclusive Design is DesignOps
2021 • DesignOps Summit 2021
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Noah Bond
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
2025 • Advancing Research 2025
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold

More Videos

Victor Udoewa

"Songs become methodologies—the way you identify who is at the door is through the song they sing."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Kim Lenox

"Nothing can get done without fostering and building trust."

Kim Lenox

Leading Distributed Global Teams

May 20, 2019

Jennifer Fraser

"In our haste to get answers quickly, we often ignore what system we’re working within and why."

Jennifer Fraser

What would Emmy Noether Do? Math, Models and Mulling in UX Research

March 29, 2023

Gina Mendolia

"Mirroring content by repeating back what people say helps them understand their own ideas better."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024

Bryce Benton

"We’re trying to do this ethically, calling upon the US Web Design System principles: be open, transparent, reuse and improve."

Bryce Benton

[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library

June 4, 2024

James Lang

"Your agency is the thing that can’t be taken away from you. It’s your means to navigate this moment and keep your sanity."

James Lang

Hopeful Futures for UX Research

January 30, 2026

Jorge Arango

"I used GPT-4 to retag 1,200 blog posts, reducing an estimated 10–12 hours of tedious manual work to about a third of that time."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Erin May

"Recruitment is so difficult, especially in B2B where you need to speak to customers using similar products."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Natalie Dunbar

"Making the business case begins by identifying the need and showing how strategic content adds value."

Natalie Dunbar

DesignOps and Content Strategy: Envisioning the Future Together

October 1, 2021