Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Tala Tayebi
Voice and influence in an age of noise
2026 • Advancing Research 2026
Conference
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Frances Yllana
Theme 2 Intro
2024 • DesignOps Summit 2024
Gold
Kate Towsey
The State of ResearchOps: More Than Just Theory
2019 • DesignOps Community
Himanshu Bharadwaj
If design had a heart
2026 • Rosenfeld Community
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community

More Videos

Richard Buchanan

"Principles give unity and organization to a product, system, or human experience, not just guidelines or rules of thumb."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Crystal Philcox

"Use your risk budget wisely; push back only when it truly matters and you can manage the consequences."

Crystal Philcox

The Many Faces of Operations

November 6, 2017

Jessamyn Edwards

"Create a UX brief with meetings and milestones so your PM knows where they need to be involved and where they don’t."

Jessamyn Edwards

Surviving Your UX Career in Enterprise Design

December 2, 2021

Erika Kincaid

"Design review is simply the act of designers collaborating to increase quality and craft."

Erika Kincaid Brenna Heaps Jessica Tsukimura

Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture

June 8, 2022

Meaghan Waters

"Change management is not just announcements—it starts with user research and goes through to release and beyond."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Dan Donald

"Everyone seems to have a design system, but many don’t understand why they need one."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

Michael Land

"Government is seven plus years behind industry – not bleeding edge, more like the dull butter knife edge."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Ron Bronson

"Every problem is a research problem."

Ron Bronson

Design, Consequences & Everyday Life

November 18, 2022

Louis Rosenfeld

"We want you to be able to pay attention, no need to take notes because we will provide sketchnotes, recordings, and resource lists."

Louis Rosenfeld

Founder’s Welcome

December 6, 2022