Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Summary
Key Insights
-
•
Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.
-
•
Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.
-
•
Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.
-
•
Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.
-
•
Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.
-
•
Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.
-
•
Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.
-
•
Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.
-
•
Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.
-
•
Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.
Notable Quotes
"We are super ops — powering 300 plus designers, researchers, and strategists globally."
"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."
"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."
"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."
"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
"Our super strength comes from partnerships and scalable, repeatable processes."
"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."
"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."
"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."
Or choose a question:
More Videos
"Statistics is hard because you have to flip flop in your head: think of a hypothesis, then a null hypothesis, then try to disprove the null."
Caroline Jarrett Erin WeigelHave fun with statistics?
December 12, 2024
"I wrote the book because people have a lot of questions about how to become a product manager or how to work with product managers or what is product."
Christian CrumlishIntroduction by our Conference Chair
December 6, 2022
"Designers act as mediators and neutral parties to get stuck projects unstuck through design diplomacy."
Ben Reason Aline Horta Majid Iqbal Fabiano LeoniMaking the system visible: The fastest path to better decisions
November 20, 2025
"Machine learning models can unlearn behaviors, but we need robust feedback loops to detect when they go awry."
Ovetta SampsonManaging the Human Engagement Risks of AI
June 10, 2025
"Prioritizing top insights prevents stakeholders from getting lost in a sea of data."
Jake BurghardtStop wasting research: Create new value with insight summaries
July 9, 2025
"You don’t have to take notes; session videos and decks will be shared as soon as possible."
Bria AlexanderOpening Remarks
October 3, 2023
"Invite support people to scrums or monthly engineering reviews so design can get visibility into common customer issues."
Toby HaugDiscussion
June 9, 2017
"We host about two free live events per week on Zoom, and you don't even need a subscription to join."
Louis RosenfeldAbout the Rosenverse
March 15, 2026
"Research skill and talent can be present in many different kinds of people, you don’t have to have research in your title."
Megan BlockerA Selectively Scrappy Approach to ResearchOps
November 8, 2018