Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Dave Hora
Advice for Establishing Research
2022 • Advancing Research Community
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Joy KendiMwiti
Deciding when to automate: Integrating AI in high-stakes systems
2026 • Designing with AI 2026
Gold
Himanshu Bharadwaj
If design had a heart
2026 • Rosenfeld Community
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Lukas Moro
“Feels Like Paper!”: Interfacing AI through Paper
2025 • Designing with AI 2025
Gold
Kwabena Opoku
Methodological toolkit for unique research impact
2026 • Advancing Research 2026
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold

More Videos

Dave Gray

"Kristen wrote the book Design of Orgs for Design Orgs and her experience partly informed this canvas."

Dave Gray

Group Activity: Making Sense of DesignOps

November 7, 2017

Anat Fintzi

"Home Depot is the sixth largest private company in the US with over 500,000 employees, yet our deliveries experience was embarrassingly bad."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Llewyn Paine

"We should think of AI as something that amplifies what we already are: if we think research is about impact, AI will help us understand and track it."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

John Cutler

"These aren't linear; every circle or box has multiple lines into it—our work does not fit neatly into trees or pyramids."

John Cutler

The Alignment Trap

November 29, 2023

Sheryl Cababa

"AI tools today are sandwiches in search of picnics—useful, but lacking killer applications yet."

Sheryl Cababa Ethan Marcotte Milena Pribic

Day 2 Panel

June 5, 2024

Jemma Ahmed

"Despite my misgivings, users’ memories could be taken back in time with enough accuracy using these techniques."

Jemma Ahmed

Convergent Research Techniques in Customer Journey Mapping

March 31, 2020

Sam Proulx

"Accessibility is not a single project, it’s a journey that requires continuous iteration and improvement."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Lena Shenkarenko

"Community input is invaluable in crafting solutions that work for everyone."

Lena Shenkarenko

Collaborative Wireframing for Creating Team Alignment and Shipping Better Products

October 21, 2020

Maria Giudice

"Don’t boil the ocean. Get small wins before you go for the big change."

Maria Giudice

Becoming a Changemaker by Leading with Design

March 29, 2023