Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold
Nancy Douyon
We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
2018 • Enterprise Experience 2018
Gold
Lija Hogan
Three Years Out: Perspectives on the Near-Term Future of User Research
2024 • Advancing Research Community
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Bruce Gillespie
Learning from journalism: Balancing impactful communication with compassionate storytelling
2025 • Advancing Research 2025
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold

More Videos

Gillian Salerno-Rebic

"Journeys Spark drove a 50% CTR increase by speeding up persona-driven content optimization with AI before human validation."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Sheri Byrne-Haber

"Icons are not just decoration, they convey information and must meet WCAG color and size guidelines to be usable."

Sheri Byrne-Haber

The Importance of Accessible Design Systems

January 8, 2024

Louis Rosenfeld

"Please read our code of conduct; it’s on every page of our website and includes ways to get help if needed."

Louis Rosenfeld Bria Alexander

Opening Remarks

October 2, 2023

Sam Proulx

"Accessibility is now considered not just a moral necessity and a human right but a business good because accessible products are better and easier for everyone to use."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

"We used standard metrics like task success, time to complete, number of errors, confidence, and delight."

Discussion

June 9, 2017

Lori Muszynski

"Down the road, giving designers room to cross-train across disciplines creates happier, more versatile teams."

Lori Muszynski Peter Merholz

Keeping Design Weird

October 2, 2023

Yasmine Khan

"Money management itself is not the primary problem because you can't manage something that's just not there."

Yasmine Khan

Checking Bias and Listening to Financially Vulnerable Americans

March 30, 2020

Steve Portigal

"The curse of good enough is a real trap that we’re grappling with."

Steve Portigal

Looking Back…to Look Ahead

March 26, 2024

Elana Chapman

"It’s less about empathy and more about building an understanding of barriers and user needs."

Elana Chapman Li Wen Huang Divyen Sanganee Annabel Weiner

Getting started with accessibility research

February 20, 2025