Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Nathan Shedroff
How Will Design be Taught When the Schools Shut Down?
2026 • Rosenfeld Community
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Ovetta Sampson
Research in the Automated Future
2022 • Advancing Research 2022
Gold
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
2020 • Advancing Research Community
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
Luke Roberts
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Vincent Brathwaite
Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams
2020 • DesignOps Summit 2020
Gold
Rikki Teeters
Concept to code: Transforming ideas into functional products with Kiro
2026 • Designing with AI 2026
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Eduardo Ortiz
Day 3 Theme Panel
2025 • Advancing Research 2025
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Gabrielle Verderber
Documentation Your Team Will Actually Use
2023 • DesignOps Summit 2023
Gold

More Videos

Robert Fabricant

"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"

Robert Fabricant Peter Merholz Noam Segal Teresa Torres

A Genuine Conversation about the Future of UX Research

March 20, 2024

Tony Turner

"Research ops is definitely a role that handles managing the knowledge repository and taxonomy governance."

Tony Turner

Capturing Deep Insights

September 30, 2021

Tracy McGoldrick

"We don’t need to convince executives of the program’s value – our customers do that for us."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Patrick Boehler

"Finding meaningful insights is not just casting a wide net—it requires discipline, structure, and knowing where to fish."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Matt Bernius

"Allow people to tell you how trauma extraction feels; don’t assume based on your cultural lens."

Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-Kara

Trauma-informed Research: A Panel Discussion

October 7, 2021

Kristin Skinner

"Mark Jackson’s command and control style tore the Warriors apart; Steve Kerr’s inclusive leadership led them to a championship."

Kristin Skinner

Opening Keynote: Org Design for Design Orgs

November 6, 2017

Kristin Wisnewski

"Before, we never really looked holistically at decades of UX data—now we use it to be proactive and avoid duplicative studies."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Savannah Carlin

"People started asking questions to the bot that they wouldn’t have taken the time to email about."

Savannah Carlin

Don't botch the bot: Designing interactions for AI

June 4, 2024

Rob Mitzel

"We didn’t know what a design system was, but by combining component libraries and usability patterns, we built one."

Rob Mitzel Sébastien Malo

The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise

January 8, 2024

Latest Books All books