Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Rebecca Topps
Planning and conducting remote usability studies for accessibility
2020 • Advancing Research Community
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Bria Alexander
Opening Remarks
2023 • Advancing Research 2023
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Gold
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Louis Rosenfeld
Do you want to work on climate? (Climate UX Discussion Series)
2023 • Climate UX Interest Group
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Husani Oakley
Theme Two Intro
2023 • Enterprise UX 2023
Gold
Nalini P. Kotamraju
An Organizational Story: Salesforce Lightning Design System
2016 • Enterprise UX 2016
Gold
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group

More Videos

Jon Fukuda

"A large organization’s security protocols make AI adoption slower and more complex than in smaller groups."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Erika Flowers

"We use frameworks in Mural that come with built-in instructions enabling asynchronous facilitation."

Erika Flowers

Introduction to MURAL for UX

June 11, 2021

Chris Geison

"We need to end the reign of features and complexity—too much time making stuff, not enough using it."

Chris Geison Cristen Torrey Eric Mahlstedt

What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question

March 4, 2021

Ana Maria Montero Barrantes

"We want to stay in the game no users cursing our name."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Joshua Graves

"Stop writing so much email and do real work."

Joshua Graves

We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)

May 12, 2025

Feyikemi Akinwolemiwa

"C-FRE stands for curiosity, freedom, reframing, exploration, and engagement—the soft qualities we tend to overlook in play."

Feyikemi Akinwolemiwa

Play to innovate: How curiosity and experimentation transform UX

March 11, 2026

Chris Geison

"What am I personally doing to contribute to the dynamics that stand in the way of better futures?"

Chris Geison

Theme 1 Intro

March 9, 2022

Peter Van Dijck

"Without proper evaluation, you’re just building a demo – demos are easy, quality production is hard."

Peter Van Dijck

Building the Rosenbot

June 4, 2024

Wendy Johansson

"Designers lose all their grace in thinking about their audience when they step out of design tools and try to communicate with engineers."

Wendy Johansson Surya Vanka

Design at Scale: Behind the Scenes

April 29, 2021