Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Craig Brookes
"Just Make it Look Good" and Other Ways We're Misunderstood
2021 • Design at Scale 2021
Gold
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
John Calhoun
Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam
2023 • DesignOps Summit 2023
Gold
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
2020 • Advancing Research Community
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Harry Brignull
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
2026 • Rosenfeld Community
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Louis Rosenfeld
The Bigger Picture: A Panel Discussion
2019 • DesignOps Summit 2019
Gold
Tiffany Cheng
Designing in a Pandemic: Integrating Speed and Rigor
2022 • Design at Scale 2022
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Ted Neward
Theme 4: Enterprise Organizational Journey
2019 • Enterprise Experience 2019
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold

More Videos

Bassel Deeb

"Risk doesn’t usually happen out of the blue; there are driving forces you can watch for."

Bassel Deeb Will Osborn

Do More With Less: Equip and Lead Design Orgs Through Adversity

October 2, 2023

Francesca Barrientos, PhD

"Researchers feel like second-class citizens when they’re not invited into early conversations."

Francesca Barrientos, PhD

You Need Your Own Definition of Design Maturity

June 8, 2022

Zariah Cameron

"Stop saying rest is a luxury or a privilege. It is not. It is a human right."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Sheryl Cababa

"Community engagement is a powerful lever often left out of systems thinking processes."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023

Megan Blocker

"If you want access to those names, you got to come through us and show your research plan, which helped us ensure quality."

Megan Blocker

A Selectively Scrappy Approach to ResearchOps

November 8, 2018

Nora Tejeda

"We use Stacy’s matrix and James Garrett’s layers of user experience to filter which projects go into the self-service model."

Nora Tejeda Giovanna Alonso

Scaling Design Capabilities at BBVA Through a Self-service Design Model

June 10, 2021

Bas Raijmakers, PhD (RCA)

"Autoethnography and video diaries enable participants to capture aspects of their lives that researchers might not see otherwise."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Cornelius Rachieru

"In product design, we answer questions to design; in service design, we ask the right questions to design."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Susan Simon-Daniels

"You must remember this. A kiss is just a kiss. A sigh is just a sigh."

Susan Simon-Daniels

War Stories LIVE! Susan Simon-Daniels

March 30, 2020