Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Alba Villamil
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
2020 • Advancing Research 2020
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Jon Fukuda
The Big Question about Innovation: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
How to Identify and Increase your "Experience Quotient"
2018 • Enterprise Experience 2018
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Kate Towsey
Participant Recruitment and Management Tools
2026 • Advancing Research 2026
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Designing with AI 2026
Conference
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold

More Videos

Jackie Velasquez-Ross

"Half of your final stage candidates should be diverse — that kind of commitment drives real change."

Jackie Velasquez-Ross

Talent Acquisition and Our Responsibility

June 16, 2020

Louis Rosenfeld

"Networking isn't just knowing people, it's about staying in warm connection with people over time."

Louis Rosenfeld

Coffee with Lou

January 11, 2024

Lavrans Løvlie

"Customer journeys used to be specialist knowledge, but now they’re a normalized, even commodified, organizational artifact."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025

Irina Tikhonova

"Employees creating content improved rapidly when centralized guidelines and editing were applied."

Irina Tikhonova Kari Dietrich

Small Wins, Big Impact: Leveraging and Elevating User Engagement

December 9, 2021

Sam Ladner

"Some people lie; that’s why we need to triangulate methods to approach reality."

Sam Ladner Megan Blocker Tanvi Dhond Katie Hansen Ricardo Martins

Methodologies: Beyond the interview [Advancing Research Community Workshop Series]

September 4, 2024

Verónica Urzúa

"We were educated to minimize the value of our own practice and just reproduce what was done elsewhere."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Charlotte Lee

"The metaphorical string of interdependence connects all our civic design efforts."

Charlotte Lee

Theme 1 Intro

December 8, 2021

Daniel Orbach

"One-on-ones aren’t just reflective of a point in time but are a journey you go on together."

Daniel Orbach

Zero to One: Co-Creating Operating Models with your Team

September 23, 2024

Peter Van Dijck

"If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025