Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Chelsey Glasson
Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
2025 • Rosenfeld Community
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
Nancy Douyon
We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
2018 • Enterprise Experience 2018
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Lisanne Norman
Why I Left Research
2023 • Advancing Research 2023
Gold
Lily Aduana
5 Reasons to Bring Your Recruiting in-House (and How To Do It)
2021 • Advancing Research 2021
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold

More Videos

Meaghan Waters

"If everyone’s looking at different versions of the plan, you get frustration and confusion."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Michaela Mora

"Showing several concepts side by side and forcing choices yields better discrimination than rating scales."

Michaela Mora

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

March 11, 2022

Margot Bloomstein

"Enough content is when your audience feels confident enough to act."

Margot Bloomstein

Fostering Trust in Your Brand and Beyond

March 12, 2020

Joe Elmendorf

"That pen on paper helps your brain think through ideas faster."

Joe Elmendorf

Shitty Maps: A Trojan Horse for Sensemaking

July 9, 2026

Daniel J. Rosenberg

"If patients stop using the app because they’ve got their health under control, that’s like a dating app success — they got married, not that the app failed."

Daniel J. Rosenberg

Digital Medicine Design

September 26, 2019

David Eisner

"The job of design is not to become an engineer; raising the floor doesn’t mean ditching collaboration."

David Eisner Changying (Z) Zheng Amelia Wattenberger Elyse Holladay

From prototype to production: Vibe coding design for real engineering systems

June 10, 2026

Sam Proulx

"Webflow is an ideal tool for prototypes with code because users can test in the actual browser environment."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

December 8, 2021

Michael Polivka

"We are outnumbered by engineers maybe a dozen to one, but things are improving all around."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017

Andy Barraclough

"Anyone can do a basic AI summary with zero control, but we offer robust, evidence-backed, scalable chat analysis."

Andy Barraclough Betsy Nelson

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

September 23, 2024