Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Tanya Snook
Designing the team experience: Building culture through onboarding
2021 • Enterprise Community
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Ted Neward
Theme 4: Enterprise Organizational Journey
2019 • Enterprise Experience 2019
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold
Jemma Ahmed
Redefining the research toolkit: Expanding methodologies for a changing world
2025 • Advancing Research 2025
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Uday Gajendar
Day 2 Welcome
2024 • Designing with AI 2024
Gold

More Videos

Etienne Fang

"Caring personally isn't about memorizing birthdays or throwing big team offsites; it’s about real conversations and learning what’s important to people."

Etienne Fang

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

March 10, 2021

Robin Beers

"We’re still operating from an industrial era hangover — a mechanistic way of problem solving that doesn’t fit today’s complexity."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Marc Majers

"We typically design for the perfect path. Do you design and plan and test for the unexpected path?"

Marc Majers Tony Turner

Interrupted UX - Add A Dose of Reality To Usability Testing

March 11, 2022

Cara Maritz

"Stakeholders often believe secondary research is less rigorous and therefore not as powerful as primary research."

Cara Maritz Rachel Ny

The Art of Extrapolation

March 29, 2023

Kelly Goto

"If you don’t know the questions to ask, you should do more ethnographic fieldwork rather than just surveys."

Kelly Goto

Emotion Economy: Ethnography as Corporate Strategy

May 13, 2015

Jesse Zolna

"In synthesis sessions, it’s a pretty unstructured discussion focused on facts rather than interpretation."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Sarah Brooks

"We can’t predict the future, but we can learn how to think about the future systematically."

Sarah Brooks

Theme 3 Intro

December 10, 2021

Sarah Rink

"The best way to understand something is to become part of it."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Gabriela Barneva

"Adding accessibility questions to intake forms kickstarts the process and makes it scalable."

Gabriela Barneva

Operationalizing Inclusive Design in Design Ops

September 11, 2025