Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Summary
Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.
Key Insights
-
•
Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.
-
•
Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.
-
•
Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.
-
•
Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.
-
•
Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.
-
•
Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.
-
•
Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.
-
•
Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.
-
•
Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.
-
•
Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.
Notable Quotes
"We are super ops — powering 300 plus designers, researchers, and strategists globally."
"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."
"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."
"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."
"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
"Our super strength comes from partnerships and scalable, repeatable processes."
"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."
"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."
"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."
Or choose a question:
More Videos
"The intellectually honest answer to most questions about information architecture is, I’m not sure, or it depends."
Sarah BarrettThe "How" of Enterprise Information Architecture
June 6, 2023
"Cutting down on the analysis time was huge for us, speeding up speed to insight significantly."
Taylor Jennings Joe Nelson Alex KnollRepository Retrospective: Learnings from Introducing a Central Place for UX Research
March 9, 2022
"We decided to jump off the wall—that scary leap to prove qualitative insights can change strategy."
Katy MogalBut Do Your Insights Scale?
March 12, 2021
"Invitational language allows participants to be in charge of a part of the interview, making the exchange authentic."
Bilan HashiThe Tension Between Story Collecting and Story Telling in Research
March 10, 2021
"We want radical transparency while adopting radically opaque technology."
Uday Gajendar Robin BeersMaking the Invisible Visible: The most critical deliverable isn't always the design
July 22, 2026
"We try to figure out who needs to be in the room to hear it — research is how we build team cohesion."
Rich MironovHow Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
December 6, 2022
"People plus practices plus places equals artifacts."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions."
Louis RosenfeldAbout the Rosenverse
March 15, 2026
"Without Jim, what we're going to see today would have been a lot worse."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
