Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Prayag Narula
Empowering Designers to do Good Research
2022 • Advancing Research 2022
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Paz Perez
Context Architecture for AI systems
2026 • Rosenfeld Community
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Beth Chappell
Leading through ambiguity: Supporting a design team relearning their craft
2026 • Designing with AI 2026
Gold
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Designing with AI 2026
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold

More Videos

Jim Kalbach

"Within improv, it’s a combination of listening and not trying to be funny."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

June 4, 2019

Ariel Kennan

"This was a transformational day where everyone got to join together."

Ariel Kennan

Building a Design Culture

June 9, 2017

Daniel Korczynski

"Whenever possible, you should be breaking down your work into specific research projects or topics."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Nick Lewis

"The Climate Dictionary was built in a couple hours over a weekend, focused on function over form."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Erin Weigel

"There is a huge space for improvement in AI features for UX research if these have any future."

Erin Weigel Petra Rajkov

Testing and Experimentation Tools

March 12, 2026

Caitlyn Hampton

"I’m on the listings team, where accuracy and speed of update are paramount because our agents rely on that information every day."

Caitlyn Hampton Monica Lee Jina Yoon

Compass 101: Growing Your Career In A Startup World

June 11, 2021

Aras Bilgen

"The app reads the question and prepares tutoring material, then helps solve it step by step or through chat if further questions remain."

Aras Bilgen

Who does the math: A designer’s journey in building an AI-based tutoring app

June 10, 2025

Cornelius Rachieru

"We tend to put the end user first, but we must also ask who we might be doing harm to beyond primary users."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Alla Weinberg

"If you’re feeling medium stress, maybe you’ve just gotten used to a high level of stress over time."

Alla Weinberg

Healing Toxic Stress

September 23, 2024