Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Dr. Jamika Burge
Shared Accountability in Enterprise UX
2026 • Shift UX 2026
Conference
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Samuel Proulx
Designing beyond caricatures: Embracing real, diverse user needs
2024 • Advancing Service Design 2024
Gold
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Christian Bason
Innovating With People: Unleashing the Potential of Civic Design
2021 • Civic Design 2021
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Patrizia Bertini
Pushing DesignOps’ Influence into New Global Markets
2022 • DesignOps Summit 2022
Gold
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Robin Beers
How to create actionable insight in the face of politics and silos [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Jemma Ahmed
Theme Panel
2025 • Advancing Research 2025
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Product and Design at Bloomberg: A 15-year Evolution
2022 • Design in Product 2022
Gold

More Videos

Sheryl Cababa

"By myopically focusing on a single part, people are unable to see the elephant in the room."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023

Mike Davidson

"Many engineering teams think they know best and would rather take a road to nowhere than wait for research."

Mike Davidson

Fireside Chat

March 11, 2022

Jon Fukuda

"Through DP&M, designers get more contextual detail than what might be captured in a Jira ticket."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Catt Small

"People are 10X-ing product development speed, but we have to ask if we’re really solving the right user problems."

Catt Small

How the most senior designers are using AI in their work right now

July 1, 2026

Sydney Lawson

"If you ask accessibility questions, it’s so important to actually respect the answers."

Sydney Lawson

Anatomy of a Strong User Panel

March 10, 2026

Richard Buchanan

"Sustainability is dead; what we really need is flourishing – flourishing communities and organizations."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Joy KendiMwiti

"The question is not whether AI is useful. It is. The question is what role should AI play."

Joy KendiMwiti

Deciding when to automate: Integrating AI in high-stakes systems

June 9, 2026

Erin Hoffman-John

"When organizations have regime change, shifting high leverage points can cause catastrophic effects, sometimes destructive and unintended."

Erin Hoffman-John

This Game is Never Done: Design Leadership Techniques from the Video Game World

November 6, 2017

Nathan Curtis

"Onboarding is critical; the first five minutes an engineer spends working with a system defines their experience."

Nathan Curtis

Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?

January 17, 2019

Latest Books All books