Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Josh Clark
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
2025 • Rosenfeld Community
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Craig Brookes
"Just Make it Look Good" and Other Ways We're Misunderstood
2021 • Design at Scale 2021
Gold
Brendan Jarvis
Framing Tomorrow by Questioning Today
2022 • Design at Scale 2022
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Jemma Ahmed
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold

More Videos

Christian Bason

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Christian Bason

Expand—Rethinking Design for Public Challenges

September 14, 2022

Nalini P. Kotamraju

"I don’t exactly even know who I am if not a researcher."

Nalini P. Kotamraju

Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"

March 10, 2021

Adam Cutler

"Don’t be cool, be good. Work hard at leading and managing your teams."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Susan Weinschenk

"The enterprise feels like this immovable thing, but just like neuroplasticity shows brains can change, enterprises can get better too."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Sean Dolan

"We want to design for actual users, not just the senior VP or CMO who asks for the persona or journey."

Sean Dolan

A Practical Look at Creating More Usable Enterprise Customer Journeys

October 31, 2019

Ross Smith

"Joshi the toy giraffe resonated with everyone on the team at the Ritz-Carlton, from chefs to spa attendants."

Ross Smith

Breaking Barriers with Empathy

June 9, 2017

Matt Webb

"What makes it different is that it doesn’t run sequentially; you give it a goal and it decides how to achieve it."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Patrizia Bertini

"Leaders spend a lot of time on operational work, which does not allow design strategy to mature."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Sean Baker

"All is not lost; our knowledge management systems built credibility, trust, and serve as an invaluable resource beyond our tenure."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025