Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Nancy Douyon
We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
2018 • Enterprise Experience 2018
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Cornelius Rachieru
Handling Complexity: Framing a Scale of Design
2021 • Design at Scale 2021
Gold

More Videos

Carol Scott

"You cannot have one trauma-informed principle without the other; you need them all like ingredients in a salad."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Tutti Taygerly

"Leadership can be quiet, craft-focused, and does not depend on titles."

Tutti Taygerly

Make Space to Lead

June 12, 2021

Alexandra Schmidt

"Many tech harms run counter to business goals and can be controversial to address."

Alexandra Schmidt

Why Ethics Can't Save Tech

November 18, 2022

Victor Udoewa

"Relational research builds relationships and the knowledge automatically flows."

Victor Udoewa

Research in the Pluriverse

March 29, 2023

Uday Gajendar

"Skill boot camps don’t create a movement; they’re tactical and don’t provide a cohesive set of ideas."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Saara Kamppari-Miller

"Instructing people to forget about the labels is asking them to ignore the pain."

Saara Kamppari-Miller

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

October 24, 2019

Lija Hogan

"It's not the demographics or names that should drive personas, but what people are really trying to do."

Lija Hogan

Contexts of Use: A Framework for Connection

December 9, 2021

Steve Baty

"Innovation programs can be tiring when you have a day job and constant change fatigue; you need a source of energy to push through."

Steve Baty

Breaking Out of Ruts: Tips for Overcoming the Fear of Change

June 9, 2016

Aaron Stienstra

"Citizen participation is like eating spinach—everyone agrees it’s good, but few actually do it meaningfully."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021