Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Leisa Reichelt
Opening Keynote: Operating in Context
2018 • DesignOps Summit 2018
Gold
Carla Casariego
DesignOps in Wonderland
2019 • DesignOps Summit 2019
Gold
Erin Malone
Understanding the past to prepare for the future
2024 • Rosenfeld Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Trisha Terhar
Empathizing with the Empowered: Non-Researcher Responses to Democratization
2022 • Advancing Research 2022
Gold
David Eisner
From prototype to production: Vibe coding design for real engineering systems
2026 • Designing with AI 2026
Conference
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Joe Elmendorf
Shitty Maps: A Trojan Horse for Sensemaking
2026 • Rosenfeld Community
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Dawn Ressel
Full-Stack User Experiences: A Marriage of Design and Technology
2016 • Enterprise UX 2016
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold

More Videos

Peter Van Dijck

"Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Catherine Dubut

"No one really knows what to expect anyway, so failure goes largely unnoticed. It's better to be transparent about the mess."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Cornelius Rachieru

"Many big companies now have roles related to ecosystem design like VP or senior managers of ecosystem."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Sha Hwang

"If our public institutions cannot keep the promises they make to the most vulnerable, we might not deserve to solve some of the more existential crises."

Sha Hwang

The Lost Year

June 11, 2021

Jennifer Fraser

"Journey maps and service design blueprints focus on flows within parts of a system; ecosystem maps focus on relationships across the system."

Jennifer Fraser

What would Emmy Noether Do? Math, Models and Mulling in UX Research

March 29, 2023

Sheryl Cababa

"Designers are in the system, not outside of it."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023

Elana Chapman

"If you’re not doing anything about accessibility, you’re discriminating against your future self."

Elana Chapman Li Wen Huang Divyen Sanganee Annabel Weiner

Getting started with accessibility research

February 20, 2025

Saara Kamppari-Miller

"It’s not about the diagram, it’s about the dialogue."

Saara Kamppari-Miller

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

October 24, 2019

Samuel Proulx

"Testing with a screen reader is fine for QA, but user research must be with actual screen reader users."

Samuel Proulx

Designing beyond caricatures: Embracing real, diverse user needs

December 4, 2024