Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Gonzalo Goyanes
Design ROI: Cover a Little, Get a Lot
2022 • DesignOps Summit 2022
Gold
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
2025 • Rosenfeld Community
Luke Roberts
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Alana Washington
Theme 1: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group

More Videos

Laura Smith

"Procurement in local government favors old, single-sale products, making adoption of new services challenging despite long-term savings."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

Sarah Barrett

"If I do my job right, you never decide what goes in a dropdown again."

Sarah Barrett

The "How" of Enterprise Information Architecture

June 6, 2023

Deanna Zandt

"There’s no insignificant work in activism; all roles are critical."

Deanna Zandt

The Unspoken Complexity of “Self-Care” with Deanna Zandt

July 21, 2022

Daniel J. Rosenberg

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Kate Towsey

"The longer you take to recognize research ops and scale your team, the harder it becomes to amplify the value of your research investment — Carrie, Booking.com."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Emilia Åström

"Experimenting with collaboration methods helps you find what works best for your team."

Emilia Åström Jim Kalbach

Unlock Your Team’s Intelligence with Collaboration Design

June 9, 2022

Kristin Skinner

"The biggest challenges are lack of visibility into the work, proving value, and coordinating and collaborating across teams."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Rima Campbell

"AI makes data more accessible to everyone but won’t replace the need for validated, empathetic UX research."

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024

Meghan Hellstern

"How might we empower communities to initiate, lead, and design solutions that impact them directly?"

Meghan Hellstern Joanne Dong

The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?

December 10, 2021