Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Gordon Ross
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
2021 • Civic Design 2021
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Benjamin Real
Showing the Value of DesignOps by Not Having a DesignOps Team
2020 • DesignOps Summit 2020
Gold
Indi Young
Paying Better Attention to the Problem with Indi Young
2019 • Advancing Research Community
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Lisa Spitz
Building Trust Through Equitable Research Practices
2022 • Civic Design 2022
Gold
Scher Foord
Turn the Ship Around: How to Apply Design Thinking Across Your Organization
2021 • Design at Scale 2021
Gold
Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community

More Videos

John Calhoun

"Design ops is a flexible and adaptable practice, meaning our goals and outcomes are usually more fluid than stable."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Yoel Sumitro

"Researchers were obsessed with scientific rigor while designers used balance, feelings, or intuition as their rigor."

Yoel Sumitro

Actions and Reflections: Bridging the Skills Gap among Researchers

March 9, 2022

Renee Bouwens

"Research is seen as an adjunct to design, often missed in road mapping and strategic planning."

Renee Bouwens

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products

December 15, 2023

Sheryl Cababa

"Pilots and prototyping create evidence to inform decisions, making change more achievable and less risky."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024

Raven Veal

"The difference between technology and slavery is that slaves are fully aware they are not free."

Raven Veal

Dark Metrics: Illuminating the Negative Impact of Digital Health Design

March 12, 2021

Melissa Eggleston

"Delivery is trust—doing what you said, avoiding overpromising, and delivering quality."

Melissa Eggleston Maya Israni Florence Kasule Owen Seely Andrea Schneider

Practical People Skills for Building Trust on Teams and with Partners

December 9, 2021

Robin Beers

"Synthesis is a researcher’s superpower, not just analysis or breaking things down."

Robin Beers Nalini Kotamraju Andy Warr

Panel: Excellence in Communicating Insights

March 26, 2024

Susan Weinschenk

"The enterprise feels like this immovable thing, but just like neuroplasticity shows brains can change, enterprises can get better too."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Sheryl Cababa

"Who is designing these AI systems, why, and for whom? Are those most impacted even involved?"

Sheryl Cababa Ethan Marcotte Milena Pribic

Day 2 Panel

June 5, 2024