Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Robert Schwartz
We're Here for the Humans
2017 • Enterprise Experience 2017
Gold
Failure Friday #4: Invisible Work: How I Stalled My Career by Not Showing My Work
2025 • Rosenfeld Community
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Conference
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold
Sofia Quintero
Beyond Tools: The Messy Business of Implementing Research Repositories
2022 • Advancing Research 2022
Gold
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community

More Videos

Verónica Urzúa

"Sometimes turning off the camera in interviews helps participants feel more comfortable and open."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

James Lang

"Designing community is more like gardening than building a machine."

James Lang

If you can design an app, you can design a community

May 22, 2025

Bria Alexander

"We have many breaks, and sponsor sessions usually take place during those."

Bria Alexander

Opening Remarks

June 10, 2021

Christopher Noessel

"Agents do work outside the user's attention, freeing up their limited time for other activities."

Christopher Noessel

AI of the now: Designing for Agents

July 31, 2024

Peter Van Dijck

"Without proper evaluation, you’re just building a demo – demos are easy, quality production is hard."

Peter Van Dijck

Building the Rosenbot

June 4, 2024

Niko Laitinen

"The red buttons are forbidden to reduce excessive engagement — that runs counter to typical design goals."

Niko Laitinen

Adaptable Org Design for Resilient Times

June 10, 2021

Carla Casariego

"We created a collaborative intake where we work together to understand what’s the most important thing."

Carla Casariego Sarah Spencer

DesignOps in Wonderland

October 24, 2019

Dave Hora

"Shared understanding is the first layer of driving impact, not just completing studies or putting personas on walls."

Dave Hora

Advice for Establishing Research

December 8, 2022

Megan Blocker

"I want you to push yourselves to try one new approach, to challenge one of your assumptions, and to walk away ready to take an action."

Megan Blocker

Theme 2 Intro

March 12, 2025