Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Summary
Key Insights
-
•
Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.
-
•
Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.
-
•
Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.
-
•
Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.
-
•
Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.
-
•
Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.
-
•
Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.
-
•
Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.
-
•
Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.
-
•
Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.
Notable Quotes
"We are super ops — powering 300 plus designers, researchers, and strategists globally."
"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."
"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."
"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."
"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
"Our super strength comes from partnerships and scalable, repeatable processes."
"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."
"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."
"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."
Or choose a question:
More Videos
"Put more in than you take out — that’s the rule of thumb I give for contributing to repositories."
Brigette Metzler Dana ChrisfieldResearch Repositories: A global project by the ResearchOps Community
August 27, 2020
"Aligning with dominant culture is what gets you rewarded, but it alienates anyone who falls into an other bucket."
Spencer L. A. StultzWhy Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
October 4, 2023
"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"If you’re rewarding designers for delivering on time, great, but if you reward them for delivering accessible products on time, you’ll get better results."
Sheri Byrne-HaberAccessibility at Scale
June 9, 2021
"Normally the theme leader would be talking about sleep deprivation because we’re overstimulated from all the talks and conversations."
Dan WillisTheme 3: Intro
January 8, 2024
"Crabs grow by shedding their shells, which is uncomfortable but necessary."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
Uday GajendarTheme 1: Introduction
June 9, 2021
"Personas and journeys are all models we use in UX to manage complexity."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"AI is the instrument. You all are the musicians. Build the capabilities that make quality music."
Vanessa VarinTools are moments. Capabilities compound.
June 9, 2026