Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
Bria Alexander
State of DesignOps Panel
2021 • DesignOps Summit 2021
Gold
Tiffany Cheng
Designing in a Pandemic: Integrating Speed and Rigor
2022 • Design at Scale 2022
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Marc Rettig
The Urge to Migrate
2026 • Rosenfeld Community
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Crystal Yan
Building a Customer-Centric Culture
2020 • Advancing Research 2020
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Julia Cowing
From Researcher to Builder: Vibe Coding Tomer Sharon's Method Finder
2026 • Rosenfeld Community
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community

More Videos

John Calhoun

"We choose to measure design ops value not because it is easy, but because it is hard."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Heidi Trost

"We need to get really good at strategy board games to outsmart threat actors."

Heidi Trost

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

January 23, 2025

Erin May

"People will talk to customers whether you want them to or not. The question is how to make it a better experience."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Amy Brana Stuart

"If you want your users to trust you, you need to share openly and be transparent about your research."

Amy Brana Stuart

Rest in Peace Fly-in-fly-out Design

June 9, 2022

Steve Chaparro

"My job was to ask tons of discovery questions to uncover what my clients really needed, not just what they said they wanted."

Steve Chaparro

Bringing Into Alignment Brand, Culture and Space

August 13, 2020

Carol Massa

"We dropped the word prototyping for simulation because it resonated better with clinicians and learning departments."

Carol Massa

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

December 3, 2024

Meghan Bausone

"The US has the highest maternal mortality rate among high-income nations in the world."

Meghan Bausone

Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems

April 17, 2026

Peter Boersma

"I do an inventory first to make a long list, then I prioritize to make a shorter list, then distribute the work, coordinate progress, and finally measure the impact."

Peter Boersma

How to Define and Maintain a DesignOps Roadmap

October 3, 2023

Jemma Ahmed

"Holistic sensemaking matters."

Jemma Ahmed

Theme 1 Intro

March 10, 2026