Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Jessica Norris
ADHD: A DesignOps Superpower
2022 • DesignOps Summit 2022
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Jose Coronado
From Zero to Hero
2022 • DesignOps Summit 2022
Gold
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Sarah Fathallah
Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom
2025 • Advancing Research 2025
Gold
Saara Kamppari-Miller
Inclusive Design is DesignOps
2021 • DesignOps Summit 2021
Gold

More Videos

Steve Portigal

"As soon as I started writing stories down, more memories came back from all over my research career."

Steve Portigal Susan Simon-Daniels Tamara Hale Randolph Duke II

War Stories LIVE! Q&A-Discussion

March 30, 2020

Mary-Lynne Williams

"There was an expectation for you to behave like a man, but when you do, you're criticized for being aggressive."

Mary-Lynne Williams

Exit Interview #4: From Product Design Leadership to Sound Healing

January 14, 2026

Llewyn Paine

"User recordings are your most valuable asset but have become riskier due to biometric privacy laws."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Sarah Flamion

"If you can draw that picture and tell that story, it just makes it easier for everybody to talk about how it's really going to be used."

Sarah Flamion

Complex Problem? Add Clarity by Combining Research and Systems Thinking

March 31, 2020

Peter Van Dijck

"Evals are like a way to define what good looks like."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Kayla Farrell

"Real estate data such as price per square foot varies widely by region, making system mapping challenging."

Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClerc

What It's Like To Be a User Researcher at Compass

March 12, 2021

Chris Govias

"Hiring local talent embeds lived experience directly in government decision making."

Chris Govias Mai-Ling Garcia Emily Lessard

Perspectives on Civic Design

September 23, 2021

Peter Van Dijck

"Agents are literally models using tools in a loop—they respond to themselves and the tools in chat-like conversations."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Sam Proulx

"The more payment providers you offer, the higher the chance everyone can pick what works best for them."

Sam Proulx

Online Shopping: Designing an Accessible Experience

March 28, 2023