Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Corey Nelson
Layoffs
2022 • Advancing Research Community
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Advancing Research 2023
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Harry Brignull
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
2026 • Rosenfeld Community
Charlotte Lee
Theme 1 Intro
2021 • Civic Design 2021
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Jenny Price
From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise
2025 • DesignOps Summit 2025
Gold
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold

More Videos

Kyle Godbey

"Navigating complexity is like sailing in open ocean. A GPS won’t help if you don’t know how to read wind and water."

Kyle Godbey

Non-linear service design for complex adaptive systems

December 10, 2025

Billy Carlson

"Low fidelity design lets you try things quickly and learn so much before you get too detailed."

Billy Carlson

Principles of Team Wireframing

October 2, 2023

Matt LeMay

"Facilitation is probably the most undervalued skill on modern product teams."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Kristin Skinner

"Sharing knowledge and references is what I love about this community."

Kristin Skinner

Theme 2: Introduction and Provocation

January 8, 2024

Peter Merholz

"If you find yourself doing a lot of things that aren’t in your job description, that might mean you’re doing leadership."

Peter Merholz

The Trials and Tribulations of Directors of UX

July 13, 2023

Jaime Creixems

"Establish a design system council where all stakeholders gather regularly to maintain and evolve the system."

Jaime Creixems

Best Practices when Creating and Maintaining a Design System

June 7, 2023

Daniel J. Rosenberg

"Safety is your number one concern, privacy is your number two, and usability is number three."

Daniel J. Rosenberg

Digital Medicine Design

September 26, 2019

Sha Hwang

"Participation or user research draws from ideas rooted in agency and control, not just optimizing our work product."

Sha Hwang

The First Fifty Years of Civic Design

November 16, 2022

Satyam Kantamneni

"Without a clearly articulated vision, you are aiming without knowing what the target is."

Satyam Kantamneni

Do You Have an Experience Vision?

March 23, 2023