Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Lija Hogan
Contexts of Use: A Framework for Connection
2021 • Civic Design 2021
Gold
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold
Rachel Garb
Exit Interview #7: Facing a blank slate in retirement when constraints are all you’ve ever known
2026 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Sam Ladner
How Research Can Drive Strategic Foresight
2022 • Advancing Research 2022
Gold
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Anil Dash
Designing with power in the age of AI
2026 • Designing with AI 2026
Conference
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community

More Videos

Aleksandra Korczynska

"AI changes everything in unstructured data analysis; before it was painful manual work, now it's automated theme detection and clustering."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Shreya Dhawan

"Designers often don’t realize they themselves are providing services and selling a promise of value."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

Tutti Taygerly

"Listen for the 10% truth in difficult people's words and build on that."

Tutti Taygerly

Videconference: How to Work with Difficult People with Tutti Taygerly

June 25, 2020

Jeff Gothelf

"Disruptive innovation is about changing customer behavior, not shipping features."

Jeff Gothelf

Innovation Studios: the Engines of Enterprise Experimentation

May 14, 2015

Sarah Gallimore

"Backcast from preferred or risky futures to start thinking about what we need to do today to get there or avoid that outcome."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Kit Unger

"Relationship is the new currency."

Kit Unger Lada Gorlenko

Theme 3 Intro

June 10, 2022

Jen van der Meer

"Don’t wait for the brief. Go out there and make some waves."

Jen van der Meer

Service design performs value

November 19, 2025

Saara Kamppari-Miller

"Our KSPs do not change year over year because changing them frequently is disruptive for the business direction."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Jemma Ahmed

"You have to say no sometimes. You have the power to put guardrails in place and enforce them."

Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher Nash

Democratization: Working with it, not against it [Advancing Research Community Workshop Series]

July 24, 2024