Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Llewyn Paine
[Demo] Deploying AI doppelgangers to de-identify user research recordings
2024 • Designing with AI 2024
Gold
Frances Yllana
The Big Question about Impact: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Mike Oren
Design Research Strategy & Strategic Design Research
2022 • Advancing Research Community
Cheryl Platz
Collaborative Creativity through Improv
2018 • DesignOps Summit 2018
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold

More Videos

Peter Van Dijck

"Hallucinations are when AI makes up stuff—it's a fundamental property of these models."

Peter Van Dijck

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Kat Vellos

"One in five people say they deal with feelings of disconnection and loneliness in the workplace."

Kat Vellos

Opener: The Other L Word

January 8, 2024

Dianne Que

"We rolled out the playbook without our manager’s approval—scrappy AF."

Dianne Que

Real Talk: Proving Value through a Scrappy Playbook

October 23, 2019

Mark Templeton

"Culture plus empathy equals pride—and pride powers the most successful organizations."

Mark Templeton

Creating a Legacy: the ultimate experience

June 9, 2017

Michelle Chin

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

Michelle Chin

The DesignOps Starter Kit

September 29, 2021

Kim Fellman Cohen

"People problems find their way to design ops because we’re known problem solvers and people run to us when morale is low."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

Louis Rosenfeld

"If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Candace Myers

"The Cheesecake Factory has basically cracked the code across what I am deeming four tenets of standardization at scale: quality, scope, velocity, and craft."

Candace Myers

Standardizing Design at Scale

September 9, 2022

Jen Crim

"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021