Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Summary
Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.
Key Insights
-
•
Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.
-
•
Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.
-
•
Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.
-
•
Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.
-
•
Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.
-
•
Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.
-
•
Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.
-
•
Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.
-
•
Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.
-
•
Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.
Notable Quotes
"We are super ops — powering 300 plus designers, researchers, and strategists globally."
"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."
"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."
"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."
"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
"Our super strength comes from partnerships and scalable, repeatable processes."
"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."
"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."
"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."
Or choose a question:
More Videos
"You can’t begin a design process already with the end solution in your head—let the process inspire new insights."
Steve ChaparroBringing Into Alignment Brand, Culture and Space
August 13, 2020
"We help teams onboard their coded components onto the UXPin platform so they can be enabled with component-driven prototyping."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022
"Leadership needs to be just as behind accessibility as the designers and professionals doing the work."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"It’s important not to seek control but understanding."
Aditi Ruiz Christian Crumlish Farid SabitovA PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
December 6, 2022
"LLMs are always confident but not always correct, which makes it hard for users to know when to trust them."
Josh Clark Veronika KindredSentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
February 12, 2025
"You don't want to hide away for six months and try to build the perfect documentation. It won't work."
Gabrielle VerderberDocumentation Your Team Will Actually Use
October 3, 2023
"The lack of consistency between healthcare IT systems causes critical information delays and interrupted care."
Lais de Almeida Maria IzquierdoDesigning Data Services
December 4, 2024
"Mobile apps simplify design because of less screen real estate, which benefits all users including those using assistive technology."
Sam ProulxDesigning For Screen Readers: Understanding the Mental Models and Techniques of Real Users
September 30, 2021