Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Jon Fukuda
Theme 3 Intro
2024 • DesignOps Summit 2024
Gold
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Ilana Lipsett
Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
2021 • Civic Design 2021
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Megan Campos
What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
2021 • Advancing Research 2021
Gold
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold

More Videos

Suzan Bednarz

"We had to find someone in service ops and supply team management to get Mike's laptop set up with assistive tech before he started."

Suzan Bednarz Hilary Sunderland

AccessibilityOps for All

January 8, 2024

Taylor Jennings

"Short-term learnings kind of roll into long-term ones as you iterate and build on historical findings."

Taylor Jennings Joe Nelson Alex Knoll

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

March 9, 2022

Ricardo Martins

"Perception maps visually represent how consumers perceive brands relative to competitors along key attributes."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Ariel Kennan

"We want more practical case studies showing how specific teams approached problems and what they learned."

Ariel Kennan

Civic Design in 2022

January 13, 2022

Alexis Lucio

"I help you unlearn and relearn patterns so that you can build better products."

Alexis Lucio

Scaling Accessibility Through Design Systems

June 9, 2022

Rebecca Buck

"There’s so many ways to change team dynamics by getting closer or further from that train."

Rebecca Buck

Mission: Keep Talent in Research Roles!

March 10, 2021

George Aye

"Not every project needs to be responded to; not every RFP needs a proposal."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Chris Moses

"We audited 55 mission-critical workflows over nine two-week sprints using Nielsen’s 10 usability heuristics."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Peter Merholz

"Executive commitment, like IBM’s hundred million dollar investment, is essential to building design as a deep organizational practice."

Peter Merholz

Design at Scale is People!

June 11, 2021