Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Megan Blocker
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Shreya Dhawan
Making service tangible: the fastest path to higher performance
2025 • Advancing Service Design 2025
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Magdalena Zadara
Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
2022 • Civic Design 2022
Gold
Brigette Metzler
Scaling ResearchOps: Helping Researchers do Their Best Work
2020 • Advancing Research 2020
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Josh Clark
Sentient Design: Crafting Intelligent Interfaces with AI
2026 • Designing with AI 2026
Gold
Alnie Figueroa
The Future of Design Operations: Transforming Our Craft
2025 • DesignOps Summit 2025
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold

More Videos

Mike Oren

"Before AI, research teams spent over a quarter of their time consulting about research questions, often repeating themselves."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Sam Proulx

"Apple’s innovation with VoiceOver on iOS changed the world by making accessibility a built-in, first-party responsibility."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

November 18, 2022

Mark Boulton

"90% of my job is saying the same thing over and over and over again."

Mark Boulton

Ops without Designers

November 7, 2018

Xenia Adjoubei

"The tapestry exhibition will be a three-dimensional map co-created with refugees and local school kids to reflect their stories."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

James Rampton

"Astronauts hated digital controls; they wanted durable, glove-friendly hard buttons for the lunar rover."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Ryan Rumsey

"Being on time and on budget with your first projects is one of the most powerful trust-building levers."

Ryan Rumsey

Business Influence Without Losing Your Soul

January 14, 2021

George Aye

"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Sheryl Cababa

"Freedom dreaming is dreaming about a system that is free from today's oppression."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023

Dan Donald

"Often you can tell people just don’t talk, and design systems need that interpersonal stuff to work."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023