Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold
Tina Weisser
When AI Agents Meet Reality. Service Design Lessons from a Pilot
2026 • Rosenfeld Community
Megan Blocker
A Selectively Scrappy Approach to ResearchOps
2018 • DesignOps Summit 2018
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
Theme Three Intro
2023 • DesignOps Summit 2023
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold

More Videos

Christian Crumlish

"SAFe often turns UX into just digital or visual designers, which is wasteful and marginalizes valuable skills."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022

Bob Baxley

"Designers need ritualized systems that allow them to focus on the creative part and freeze the rest of their minds."

Bob Baxley

Leading with Design Operations Past and Present

December 19, 2019

Melissa Tsang

"Design Ops are dot connectors — we see common themes across silos that others don’t."

Melissa Tsang

From Insights to Action: Driving Business Values through DesignOps

January 8, 2024

Jennifer Strickland

"Hiring for lived experience, not just academic credentials, changes the game."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Erin Weigel

"Increasing page load time by three seconds can nullify all your design improvements."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Uday Gajendar

"AI-generated imagery feels too shiny and perfect — unlike the human-made objects that carry flaws and presence of the maker."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Cassini Nazir

"The double empathy problem: neither neurotypicals nor neurodivergents see each other’s empathy as empathy."

Cassini Nazir Meah Lin

The Dangers of Empathy: Toward More Responsible Design Research

March 27, 2023

Emily Lessard

"Everything you see on screen started with an RFP if you can believe it."

Emily Lessard

RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent

December 9, 2021

Mitchell Bernstein

"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."

Mitchell Bernstein

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

September 29, 2021