Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Spencer L. A. Stultz
Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
2023 • DesignOps Summit 2023
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Jemma Ahmed
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Jemma Ahmed
Redefining the research toolkit: Expanding methodologies for a changing world
2025 • Advancing Research 2025
Gold
Shivanjali M.
From Fragmented to Fluent: The Linguistic Approach to Research Knowledge
2026 • Rosenfeld Community
Indra Klavins
A Design Ops Girl in a Dev Ops World
2019 • DesignOps Summit 2019
Gold
Alberto Ferreira
Making it Count: Developing a custom digital metric framework that works
2021 • QuantQual Interest Group
Greg Baker
Exploring What Decades of Expertise Can Do Outside a Traditional Tech Role
2026 • Rosenfeld Community
Jacqui Frey
Panel Discussion: Integrating DesignOps
2018 • DesignOps Summit 2018
Gold
Ellie Krysl
Planned Right. Managed Right. Designed Right.
2023 • Enterprise UX 2023
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Enterprise UX 2023
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold

More Videos

Pippa Lomas

"The most common age for women to be diagnosed with ADHD is in the late thirties to early forties."

Pippa Lomas

Paving the Path for Neurodiversity in Design

October 4, 2023

Matt LeMay

"We need to reclaim the value and importance of facilitation as strategically critical work."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Sara Logel

"Stakeholders are users too; the product we’re sharing is the research and learnings for their decision-making."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Briana Thomas

"We unapologetically move forward when high-level stakeholders miss deadlines, but also collect feedback via surveys."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Josh Clark

"Summarization isn’t just a feature—it’s becoming baked into experiences to help make sense of overwhelming information."

Josh Clark Veronika Kindred

Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)

February 12, 2025

Michelle Morrison

"Everybody has something to say, whether it’s a personal narrative or a feature implementation. So we run writing workshops quarterly."

Michelle Morrison

Culture Design

May 21, 2020

Daniel Gloyd

"Belonging means understanding the shape, size, and cause of your community and your unique purpose in it."

Daniel Gloyd

Warming the User Experience: Lessons from America's first and most radical human-centered designers

May 9, 2024

Sam Proulx

"You can just ask Siri to turn on VoiceOver—no installs, no approvals needed, making it easier to test."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

September 8, 2022

Katy Mogal

"It’s not about the methodology, it’s about bravery and leadership."

Katy Mogal

But Do Your Insights Scale?

March 12, 2021