Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Brianna Sylver
Lead With Purpose
2020 • Advancing Research 2020
Gold
Mike Oren
Design Research Strategy & Strategic Design Research
2022 • Advancing Research Community
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Experience 2019
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold

More Videos

Sam Proulx

"Consistency means the same interactions always do the same things; buttons are in the same place, and flows don’t change suddenly."

Sam Proulx

Online Shopping: Designing an Accessible Experience

November 29, 2023

Max Gadney

"Not all climate jobs have digital outputs, so don’t waste your time chasing digital roles in fields like green concrete."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Shipra Kayan

"If someone says they don’t want to do this team activity, I say great, you should lead the next one with your idea."

Shipra Kayan Tess Dixon

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 

October 1, 2021

Bob Baxley

"Design always means change; if it amplifies what’s already working, that itself is change."

Bob Baxley Sara Asche Anderson Sharon Bautista Frank Duran Jamie Kaspszak Abbey Smalley Sylas Souza

Theme 4: Discussion

January 8, 2024

Janaki Kumar

"Human tasks will become more complex and multi-dimensional as simple tasks get automated."

Janaki Kumar

Innovate with Purpose

June 14, 2018

Lona Moore

"We constantly collect feedback to improve our community and design practice because iteration is key to impact."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Giff Constable

"Plans tend to be worthless but the planning process is incredibly invaluable."

Giff Constable

Financial fluency for product leaders: AMA with Giff Constable

April 11, 2024

Meghan Hellstern

"Zane’s team works life-centered, collaborating with plants, animals, and ecosystems, expanding Civic design beyond human systems."

Meghan Hellstern Joanne Dong

The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?

December 10, 2021

Sarah Barrett

"Evaluation might be the most important part of your entire development effort and is often the hardest to do well."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025