Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
JD Buckley
Communicating the ROI of UX within a large enterprise and out on the streets
2018 • Enterprise Experience 2018
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Frances Yllana
The Big Question about Impact: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Josh Clark
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
2025 • Rosenfeld Community
Amy Brana Stuart
Rest in Peace Fly-in-fly-out Design
2022 • Design at Scale 2022
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Louis Rosenfeld
Do you want to work on climate? (Climate UX Discussion Series)
2023 • Climate UX Interest Group
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Chris Geison
Theme Two Intro
2023 • Advancing Research 2023
Gold

More Videos

Toby Haug

"When someone swaps out on a feature team, that event needs a special onboarding: briefings and whiteboard sessions to transfer knowledge."

Toby Haug

Discussion

June 9, 2017

Abby Covert

"With collaborative tools, feedback has become a democratic process, and people feel more ownership of the project."

Abby Covert Tomer Sharon

Panel: Collaboration Tools

November 6, 2017

Alissa Briggs

"Nine out of ten teams fail their first experiment, which is normal but can be demoralizing."

Alissa Briggs

How to Coach Enterprise Experimentation

May 14, 2015

Sam Proulx

"Sometimes accessibility isn’t perfect, but consistency lets me shop on Amazon in my sleep because of muscle memory."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Todd Healy

"Design Quality Scores look at all touchpoints, emotional interactions, and the cognitive journey to fine-tune product adoption."

Todd Healy Jess Greco

Driving Change with CX Metrics

June 7, 2023

Jim Kalbach

"Jazz has those rules of engagement."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

June 4, 2019

Sarah Williams

"Creating experience principles helped democratize design decision-making across teams inside and outside the design group."

Sarah Williams

A Framework for CX Transformation

June 11, 2021

George Abraham

"The components you design in Sketch or XD come with matching coded components in the app builder, so what you design is what you get in code."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Harry Max

"I’ve become a subversive designer because I’m now considered a product leader using prioritization at the organizational level."

Harry Max

Priority Zero: Some Things are More Equal than Others

June 9, 2016