Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Summary
Key Insights
-
•
Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.
-
•
Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.
-
•
Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.
-
•
Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.
-
•
Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.
-
•
Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.
-
•
Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.
-
•
Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.
-
•
Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.
-
•
Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.
Notable Quotes
"We are super ops — powering 300 plus designers, researchers, and strategists globally."
"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."
"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."
"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."
"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
"Our super strength comes from partnerships and scalable, repeatable processes."
"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."
"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."
"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."
Or choose a question:
More Videos
"Some teams rely heavily on one or two designers who can do a bit of everything, but their depth is limited compared to core disciplines."
Jess GrecoCreating a Basis for Change: Scaling Design Maturity
June 8, 2022
"The secondary first, primary second sequence may seem a numerical mismatch, but it is the way to go."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
September 10, 2025
"Nobody’s gonna listen to you people until you start speaking in the language of business."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Making the business case begins by identifying the need and showing how strategic content adds value."
Natalie DunbarDesignOps and Content Strategy: Envisioning the Future Together
October 1, 2021
"UX success equals team success."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"Our researchers talk regularly to the CEO and are closely involved in product decisions, making research highly impactful here."
Greg PetroffThe Compass Mission
March 10, 2021
"Optimal design leadership looked like a CEO who promoted design as strategy and a chief design officer with the ear of the CEO."
Brianna SylverLead With Purpose
March 31, 2020
"My playlist changed drastically when my son was born, but data alone wouldn’t explain why."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
"We can be the squeaky wheel inside organizations pushing for psychological safety and equity."
Jackie Velasquez-RossTalent Acquisition and Our Responsibility
June 16, 2020