Rosenverse
Flex Your Super Powers: When a Design Ops Team Scales to Power CX

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
Speakers: Kate Koch and Jean-Claire Fitschen
Link:

Summary

Join the Verizon CX Design Ops team for an interactive session about uncovering your super powers, recognizing your kryptonite and flexing your skills to power a growing, global team.

Key Insights

  • •

    Verizon CX Ops transformed from a design ops team to a global CX operations team powering 300+ roles across the enterprise.

  • •

    Super speed represents rapid onboarding and resource planning to match the right designers to priority projects quickly.

  • •

    Telepathy is a metaphor for proactive and consistent communication, resource capacity planning, and recruitment process improvements.

  • •

    Super gadgets include operational tools like Jira, Airtable, and dynamic reporting, critical for scaling CX operations.

  • •

    Flight symbolizes adopting multiple frameworks (predictive, agile, hybrid) and flexible working at global scale.

  • •

    Super intelligence is embodied by CX Ops acting as a knowledge hub, oversharing communications to avoid gaps.

  • •

    Super strength is demonstrated by strong cross-team partnerships and repeatable scalable processes that enhance customer experience quality.

  • •

    Capacity planning in uncertain environments relies heavily on design systems, iterative planning, and quarterly forecasts with business partners.

  • •

    Defining and tracking anti-patterns helps identify inefficiencies, such as ineffective meetings or communication breakdowns, enabling quick corrective action.

  • •

    Crypto nights like burnout, silos, and too many priorities are actively managed through transparency, communication, and team support.

Notable Quotes

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"Telepathy means mind-reading—proactive solutions through expanded resource capacity planning and recruitment."

"Super gadgets are our operational tools that we get really geeky about, like Jira and Airtable."

"Flight means adopting multiple models—predictive, agile, hybrid—to empower design at global scale."

"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."

"Our super strength comes from partnerships and scalable, repeatable processes."

"We have crypto nights like people pleasing, perfectionism, silos, and burnout—which we watch out for carefully."

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

"Defining anti-patterns helps us quickly identify and remedy issues like ineffective meetings or misaligned priorities."

Ask the Rosenbot
Snehal Pendharkar
Conducting pre-research with AI agent personas: Pressure-testing concepts for expert workflows
2026 • Designing with AI 2026
Gold
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Uday Gajendar
Theme 1: Introduction
2021 • Design at Scale 2021
Gold
Changying (Z) Zheng
What the Floor Buys the Ceiling
2026 • Shift UX 2026
Conference
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold

More Videos

Jackie Ajoux

"I like to think of what I do as doing UX for the UXers – applying design thinking to organizational problems."

Jackie Ajoux

Leveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One

January 8, 2024

Laura Weiss

"The ultimate goal in conflict is to engage with the tension while reducing the friction between humans."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024

Marjorie Stainback

"Prioritization came from engaging all stakeholders cross-functionally through an intake process."

Marjorie Stainback Molly Fargotstein Stephanie Marsh

What Research Ops Professionals Have Learned from COVID-19

July 16, 2020

Matt Bernius

"All processes are extractive; even if there’s an element of enrichment, reducing that extraction is crucial."

Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-Kara

Trauma-informed Research: A Panel Discussion

October 7, 2021

Allison Sanders

"Onboarding isn’t a one-time activity, it’s an ongoing event that helps people connect and find their place."

Allison Sanders

Operating with Purpose

January 8, 2024

Louis Rosenfeld

"Rosenbot learns from all our books and 1,100+ recordings to answer your UX questions."

Louis Rosenfeld

You’ve got Gold! A Rosenverse demo with Lou Rosenfeld

June 9, 2026

Reginé Gilbert

"Sometimes working with a bunch of boxes and letters on Zoom was the reality of remote classes."

Reginé Gilbert

Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic

June 10, 2022

Elizabeth Sklar

"Our past enablement was exacerbating issues because teams had resources but not enough skills."

Elizabeth Sklar Jessica Sheng

Co-creating research enablement with your tech org: a case study

March 10, 2026

Bethany Brown

"Service design’s role isn’t to humanize AI, it’s to humanize the organization around it."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025