Summary
In today's business landscape, the perceived tension between growth and sustainability is dissolving. This case study explores how Cisco Meraki transformed sustainability challenges into market opportunities, achieving cost savings and revenue growth while reducing environmental impact. By reimagining customer journeys, elevating innovative circular economy solutions, and engaging customers through business needs, sustainability is a growth lever. The findings reveal practical frameworks for organizations seeking to leverage sustainability as a growth catalyst rather than viewing it as a regulatory burden.
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