Designing with AI 2025

Designing with AI 2025

June 10-11 • Live online conference

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About

Designing With AI is geared towards UX designers, researchers, writers, and other conscientious product people who are excited by the potential benefits AI can bring to their work, but worry that thoughtless AI usage can lead to unanticipated and potentially dire consequences.

You’ll also enjoy Rosenfeld’s robust virtual conference experience, promising maximum takeaways and ample networking opportunities. Designing with AI is tailored for conscientious product designers and UX professionals—whether writers, researchers, or designers—eager to harness the potential of AI in their professional endeavors. Join us to explore the responsible and innovative application of AI in UX.

Videos

June 10, 2025

Tuesday, June 10, 2025 • Designing with AI 2025

Designing AI-first products on top of a rapidly evolving technology

Peter Van Dijck • Founding Partner and CEO, The Helpful Intelligence Company

Tuesday, June 10, 2025 • Designing with AI 2025

Managing the Human Engagement Risks of AI

Ovetta Sampson • Director, User Experience Core ML, Google

Tuesday, June 10, 2025 • Designing with AI 2025

AI-Readiness: Preparing NASA for a Data-Driven, Agile Future

Erika Flowers • Principal Service Designer, Author, Facilitator

Tuesday, June 10, 2025 • Designing with AI 2025

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

Gillian Salerno-Rebic • Board Advisor and Content Strategist, WEVO
Mark Micheli • Founder and Chief Strategist, Say Do

Tuesday, June 10, 2025 • Designing with AI 2025

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

Kritika Yadav • Staff Product Manager (AI), Fello

Tuesday, June 10, 2025 • Designing with AI 2025

Fishing for Real Needs: Reimagining Journalism Needs with AI

Patrick Boehler • Principal, Gazzetta

Tuesday, June 10, 2025 • Designing with AI 2025

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

Joerg Beringer • Founder and Former Chief Design Officer, ProContext Inc.
Thomas Geis • Co-Founder and Principal Consultant, ProContext Inc.

Tuesday, June 10, 2025 • Designing with AI 2025

Who does the math: A designer’s journey in building an AI-based tutoring app

Aras Bilgen • UX Consultant / Trainer

Tuesday, June 10, 2025 • Designing with AI 2025

Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX

Bria Alexander • DesignOps Curator
Brittany Hobbs • VP Research & Insights, Huge
Christopher Noessel • Author of Designing Agentive Technology and co-author of Make It So

Tuesday, June 10, 2025 • Designing with AI 2025

Day 1 Using AI in UX with Impact

Llewyn Paine • Strategy Consultant

June 11, 2025

Wednesday, June 11, 2025 • Designing with AI 2025

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

Gillian Salerno-Rebic • Board Advisor and Content Strategist, WEVO
Mark Micheli • Founder and Chief Strategist, Say Do

Wednesday, June 11, 2025 • Designing with AI 2025

“Feels Like Paper!”: Interfacing AI through Paper

Lukas Moro • Designer & Prototyper, Tiny Software

Wednesday, June 11, 2025 • Designing with AI 2025

Latent Scope: Finding structure in unstructured data

Ian Johnson • Chief Data Alchemist, Latent Interfaces

Wednesday, June 11, 2025 • Designing with AI 2025

Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow

Shipra Kayan • Design Leadership, Miro
Robert Kortenoeven • Head of Design, Solutions at Miro
Eileen Tang • Head of Product, Canvas Modes at Miro

Wednesday, June 11, 2025 • Designing with AI 2025

Sentient Scenes and Radically Adaptive Experiences

Josh Clark • Principal, Big Medium
Veronika Kindred • Designer and Researcher, Big Medium

Wednesday, June 11, 2025 • Designing with AI 2025

Shipping your code generation experiments to production

John Donmoyer • Head of Product Design, Deno

Wednesday, June 11, 2025 • Designing with AI 2025

GenAI for UXers: A Rosenbot Demo and Discussion

Louis Rosenfeld • Principal, Rosenfeld Media

Wednesday, June 11, 2025 • Designing with AI 2025

Day 2 Panel: Looking ahead: Designing with AI in 2026

Tom Armitage • Consulting Technologist
Carla Diana • 4D Designer-in-Residence & Head of Program, Cranbrook Academy of Art
Kanene Ayo Holder • Award-Winning Educator and AI strategist

Wednesday, June 11, 2025 • Designing with AI 2025

Context Window: Five Futures for AI

Matt Webb • Founder, Acts Not Facts

Speakers

Using AI in UX with Impact

With the constant influx of new AI models and tools, it can be hard to distinguish hype from true value. Learn from experienced design practitioners where AI has delivered on its promises, where it hasn’t, and the processes they’re using to leverage AI to its full potential.

Cutting Edge AI Opportunities

Potential opportunities for AI in UX go well beyond the chat window. Hear about how design professionals are using AI to introduce exciting new capabilities – from data visualization, to storytelling and code, to real-world interfaces.

Quotes

"Everything’s changing really quickly—if you don’t revise your plan in a few months, you’re building for a world that’s already outdated."

"Good UX and good design need not only to make a comeback but lead the way in this era of AI."

"Focus on the destination, not the vehicle, because AI tools will change every single day."

"If your users could literally sit there right next to you, and you could quickly get iterative feedback, that’s what Vivo offers."

"It's not just about fixing the chatbot, it's about bridging the gap between user expectations and actual experiences."

"Those fishermen didn’t want political news—they wanted reliable weather forecasts to stay safe at sea."

"Most product teams don't really have user research outputs or they come too late and disconnected from design."

"We realized designing for AI is very different from other computational mediums we used before."

"Two companies, Klarna and Duolingo, went all in on AI replacing humans and then recanted - Christopher."

"At last year’s conference, we were still scrambling to figure out where AI might be useful in our work."

"Journeys Spark drove a 50% CTR increase by speeding up persona-driven content optimization with AI before human validation."

"Augmenting our sensors through AI becomes possible with increasingly egocentric perspectives on the user’s context."

"Similar inputs will produce similar high dimensional numbers."

"AI can act like a super eager intern who's very confident but sometimes gets things wrong."

"Sentient Scenes doesn’t just talk about the scene, it becomes the scene, adapting continuously to user input."

"Starting from scratch is really hard, but also a cool opportunity to throw away painful patterns."

"The Rosen Bot is narrow in scope, just UX and product design content that's super high quality."

"AI is like my coach. It’s like my bench player. It’s on my team, but you can’t rely on one player."

"It’s actually embarrassing how little code there is and you get these incredible emergent effects."