What Design Research can Learn from Documentary Filmmaking
Summary
Video can be so much more than just a presentation aid and a way to engage stakeholders; it can also be a means to explore, understand, and convey deep human truths. Through the lens of documentary filmmakers and visual ethnographers, film can be a powerful medium with which to capture context and emotion, and tell nuanced stories. In this fireside chat with three design researchers who have extensive experience working with video and documentary techniques, you will hear how they integrate documentary filmmaking approaches and methods into their research practices.
Key Insights
-
•
Documentary filmmaking involves active collaboration between filmmaker and subjects, not passive observation.
-
•
Visual anthropology backgrounds help design researchers see cultural context and material culture as core story elements.
-
•
Video serves as both a data capture tool and a medium for thinking about and analyzing research information.
-
•
Authenticity in video research requires balancing participants’ self-representation with researchers’ storytelling perspectives.
-
•
Structured video scripts asking participants for environment and personal response shots improve remote video ethnography.
-
•
Multi-tiered video deliverables—from highlight clips to full contextualized stories—better serve diverse stakeholder needs.
-
•
Good storytelling in research videos helps insights travel through organizations, fostering empathy and shared understanding.
-
•
Video can connect remote and distributed teams by enabling collaborative synthesis sessions with rich audiovisual material.
-
•
Interpreting video data collaboratively uncovers multiple perspectives and challenges team assumptions.
-
•
Tools like Reduct’s Video Board facilitate organizing, tagging, and collaborative manipulation of video clips in research workflows.
Notable Quotes
"Film is not just a way to capture information, it’s a way to think about information."
"The fly on the wall approach is a myth; interaction between filmmaker and people is what makes documentary film interesting."
"If ethnographic film is just observational, then it’s just a security camera and a bank, and I want no part of it."
"We answer questions differently when we’re living life and doing activities than when we’re sitting down facing the camera."
"People now carry incredibly powerful cameras everywhere, changing how stories are told and represented."
"Great stories travel through organizations freely when they connect to what really moves and motivates people."
"Different stakeholders interpret stories differently, and those conversations are valuable for deeper understanding."
"Autoethnography and video diaries enable participants to capture aspects of their lives that researchers might not see otherwise."
"Contextualizing sound bites or clips is crucial; otherwise, they risk losing meaning when separated from their original story."
"Collaboration with participants via video is possible even in constricted remote or hybrid work environments with the right methods."
Or choose a question:
More Videos
"UX research is a journey, not just a switch you flick on; many challenges you face have been experienced by others in the community."
Caroline VizeThe State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
March 9, 2022
"The government UK Design System only works if the community contributes to it."
Kara KaneCommunities of Practice for Civic Design
April 7, 2022
"DP&M tools pull together necessary reference materials and design deliverables, showing how they relate to each other."
Jon Fukuda Ellie KryslDesign Planning and Management Support
October 3, 2023
"Every person in a company has a customer, whether internal or external, and should focus on the experience they deliver."
Mark TempletonCreating a Legacy: the ultimate experience
June 9, 2017
"I feel like I helped to create the environment that that came from, so I certainly have responsibility."
Jim KalbachPeace is waged with sticky notes: Mapping Real-World Experiences
June 14, 2018
"Excel is a little bit outdated; more advanced cloud tools help us co-create and collaborate in real time."
Scott StephensThe Next Generation in DesignOps Toolsets
July 28, 2022
"Yes-And means your contributions should build upon previous offers, requiring active listening."
Cheryl PlatzCollaborative Creativity through Improv
November 7, 2018
"We don’t stand back to reflect, but we can do that reflecting in the moment."
Jen BriselliLearning Is The Engine: Designing & Adapting in a World We Can’t Predict
April 16, 2025
"By connecting complex user journeys to queries, we made the impact on business bottom lines explicit and compelling."
Mac SmithMeasuring Up: Using Product Research for Organizational Impact
March 12, 2021
