Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Do You Have an Experience Vision?
Thursday, March 23, 2023 • Enterprise Community
Share the love for this talk
Do You Have an Experience Vision?
Speakers: Satyam Kantamneni
Link:

Summary

Learn how a clear vision can drive innovation, and alignment, improve customer satisfaction and increase business outcomes. Satyam Kantamneni shared his experience and insights on developing and implementing a product experience vision that aligns with an organization’s goals and values. Gain valuable insights and take your own organization’s product experience to the next level.

Key Insights

  • Experience vision is critical to align multiple stakeholders in complex enterprise environments.

  • Without a shared vision, organizations shoot in the dark, causing misalignment and inefficiency.

  • Understanding users, their pain points, and ecosystem is foundational to building an effective vision.

  • Visioning should determine the experience first, then design, and only then the technology solution.

  • A single enterprise vision must integrate multiple distinct users, roles, and software subsystems.

  • Storyboarding and prototyping simple artifacts (even sketches) help communicate and socialize vision.

  • Collaborative vision creation involves product managers, design leads, and engineering leads together.

  • Successful visions define specific measurable goals to reduce friction (e.g., check-in time from 12 to 2 minutes).

  • Visioning influences strategic decisions like acquisitions, not just internal product development.

  • Onboarding new employees into the vision accelerates alignment and contributes to organizational success.

Notable Quotes

"How can design drive business and not the other way around?"

"Without a clearly articulated vision, you are aiming without knowing what the target is."

"When you compete with your users and not your competition, that's the essence of what we’re trying to do."

"The experience comes together when all systems and departments are synchronized in one place."

"User comes before experience, experience before design, design before technology."

"What if you get a notification when you drive into a dealership and all your details are ready?"

"A picture is worth a thousand words; a text vision statement often makes everyone think differently."

"Vision is a co-owned artifact created by the VM, design lead, and engineering lead."

"Socializing the vision is a constant process that must percolate into everyone’s subconscious."

"Taking time for visionary conversations is a mechanism to break out of incrementalism and incremental UX debt."

Ask the Rosenbot
Sam Yen
Driving Organizational Change Through Design? Do more of this and less of that
2017 • Enterprise Experience 2017
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Sarah Auslander
Incremental Steps to Drive Radical Innovation in Policy Design
2022 • Civic Design 2022
Gold
Alissa Briggs
How to Coach Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Ned Dwyer
The Future of DesignOps is Tool Consolidation
2024 • DesignOps Summit 2024
Gold
April Reagan
Look, Think, Act: The Futures-Smart Design Organization
2021 • DesignOps Summit 2021
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold

More Videos

Bria Alexander

"Slack has over 650 people actively talking and sharing experiences right now."

Bria Alexander

Opening Remarks

November 18, 2022

Hugh Dubberly

"We are moving from direct work to mediated work, from wanting things perfect to good enough for now, and from complete to adaptive and growing systems."

Hugh Dubberly

Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving

June 19, 2019

April Reagan

"Foresight is a team sport—the more perspectives you have, the better your future scenarios become."

April Reagan

Look, Think, Act: The Futures-Smart Design Organization

October 1, 2021

Ricardo Martins

"Cluster analysis is very useful if you want to avoid a one-size-fits-all approach to product or service design."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Maria Skaaden

"Waves are defined by the outcome we want to achieve, not just by time frames."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

Vanessa Varin

"What's weak feedback? Vague, off target, or late stuff like make it pop or opinions with no owner or next step."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Jen Crim

"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Patrick Boehler

"Journalists like me are in the business of interrogating reality to get at the truth."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Julie Baher

"We reached about half of Citrix’s 10,000 employees worldwide through workshops and education."

Julie Baher

Culture Change—My Journey

May 14, 2015