Key Insights

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  Experience vision is critical to align multiple stakeholders in complex enterprise environments.

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  Without a shared vision, organizations shoot in the dark, causing misalignment and inefficiency.

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  Understanding users, their pain points, and ecosystem is foundational to building an effective vision.

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  Visioning should determine the experience first, then design, and only then the technology solution.

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  A single enterprise vision must integrate multiple distinct users, roles, and software subsystems.

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  Storyboarding and prototyping simple artifacts (even sketches) help communicate and socialize vision.

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  Collaborative vision creation involves product managers, design leads, and engineering leads together.

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  Successful visions define specific measurable goals to reduce friction (e.g., check-in time from 12 to 2 minutes).

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  Visioning influences strategic decisions like acquisitions, not just internal product development.

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  Onboarding new employees into the vision accelerates alignment and contributes to organizational success.

Notable Quotes