Summary
It’s a wonderful time for UX people who work in enterprises. We’ve made huge strides—from greater acceptance to concrete impacts—and our opportunities seem endless. But don’t get too comfortable, as enterprises are on the cusp of a huge and disruptive change. A variety of trends are converging to make it increasingly cheap and easy to develop software. In effect, software is becoming a material, and what enterprises make from it is far more important than how we make it. UX people can sit by and watch as enterprises figure out what to make out of the new material of software. Or we can be smart and partner with developers to define the coming generation of products and services. Greg Petroff will help us understand thIs new materiality of software and the opportunities for UX people to increase their impact and relevance.
Key Insights
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Design is increasingly recognized as a valuable asset by businesses.
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Machine learning advances are reshaping user experiences and expectations.
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The Internet of Things connects devices and generates complex data that need thoughtful UX design.
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Designers must understand business models to effectively contribute to strategic decisions.
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Project Requirements Documents (PRDs) are evolving towards more fluid, chunk-based approaches in product development.
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Amid fast-paced development cycles, maintaining a big-picture perspective is crucial to avoid fragmentation in user experience.
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Designers' research and insights can educate machine learning systems to better serve users.
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Context-aware systems can provide timely and relevant user experiences.
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Emerging technologies like blockchain create new opportunities for secure and trusted interactions.
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Collaboration with business teams enhances the effectiveness of UX design.
Notable Quotes
"Business is waking up to the value of design."
"Design companies outperform their peers on the stock market."
"We're entering an environment where it's easier to write software than ever."
"We have to create experiences that bring meaning to people."
"Nobody's going to be better at helping organizations deal with this change than the makers."
"We need to understand how to define experiences for machines that are becoming super smart."
"As a community, we're good at generating ideas and exploring possibilities."
"We're moving to a point where design is core to organizational strategy."
"Software is a material and we need to learn to work with it effectively."
"The more data we share, the more we need to create meaningful and transparent experiences."
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