Summary
It’s a wonderful time for UX people who work in enterprises. We’ve made huge strides—from greater acceptance to concrete impacts—and our opportunities seem endless. But don’t get too comfortable, as enterprises are on the cusp of a huge and disruptive change. A variety of trends are converging to make it increasingly cheap and easy to develop software. In effect, software is becoming a material, and what enterprises make from it is far more important than how we make it. UX people can sit by and watch as enterprises figure out what to make out of the new material of software. Or we can be smart and partner with developers to define the coming generation of products and services. Greg Petroff will help us understand thIs new materiality of software and the opportunities for UX people to increase their impact and relevance.
Key Insights
-
•
Software is becoming a material, blending architecture and UX principles to shape how we build digital experiences.
-
•
Machine learning advances exponentially, enabling systems to learn human-like patterns, drastically changing UX possibilities.
-
•
IoT growth enables systems to predict future behaviors through real-time data and analytics, creating new UX demands.
-
•
Compute costs are dropping, allowing powerful 'edge' devices that combine IoT and AI capabilities locally.
-
•
Blockchain will enable secure, trustworthy interactions across distributed systems, especially in IoT.
-
•
The new tech stack supports platform as a service with microservices, drastically increasing speed and modularity in software development.
-
•
Traditional PRDs are being replaced by small, iterative backlogs, emphasizing rapid cycles and continuous integration/deployment.
-
•
Context-first design, personalizing experiences based on user intent and environment, will dominate future enterprise UX.
-
•
Designers must become business-savvy and embrace abductive thinking to guide what to build and why in this uncertain landscape.
-
•
Designers have a critical role as teachers who train AI systems by embedding human cultural and behavioral insights into algorithms.
Notable Quotes
"Machine learning is moving so fast that systems can learn whole codgers of content and change how we think about experiences."
"Amazon Echo is the first technology my artist wife really loves because it's genuinely useful and gets smarter over time."
"The biggest security risk is human behavior, like plugging a USB stick into a copier, not nefarious hackers."
"The way we build software now is fundamentally different; it's just easier to write code using platforms and microservices."
"We’re entering a world where design is going to be core to strategy and where making will become thinking."
"No one knows how to cook with the new ingredients of technology yet, and that’s why we face ambiguity and uncertainty."
"In enterprise, we’re moving from systems of record, to systems of engagement, to systems of assets where context drives experience."
"Designers are great at juxtaposition—putting unrelated things together to create new possibilities that engineers may not see."
"If we don’t lead technology change, others will, and we want that change to be design-led and human-centered."
"Abductive thinking, or what if thinking, is a core capability designers bring to defining what to build and why."
Or choose a question:
More Videos
"In large complex systems, the dots are scattered across silos and time zones, making progress feel elusive."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
"The harder I think, the further I am from the answer."
Dan WillisEnterprise Storytelling Sessions
May 13, 2015
"Finding your people inside an organization and being brave together is a great first step to climate action."
Aiyana Bodi James Christie Marc O'Brien Louis RosenfeldThree Key Climate Initiatives and How You Can Help
September 11, 2024
"We often conflate the three horizons model into an A to B story, replacing the old with the new, erasing plurality."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"Code of conduct is not window dressing; it’s a front door to a process that supports your safety and comfort."
Louis RosenfeldWelcome / Housekeeping
June 7, 2023
"I was kind of wandering around aimlessly trying to find the next job."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"There’s nothing more exhilarating than meeting actual customers using your products and services."
Kelly GotoEmotion Economy: Ethnography as Corporate Strategy
May 13, 2015
"We created recruitment events for underrepresented groups because it was harder for them to get permission and sign up in time otherwise."
Kara KaneCommunities of Practice for Civic Design
April 7, 2022
"Transformation is new ways of thinking and eventually doing; we won’t have all the answers at the start and that’s okay."
Sarah Kinkade Mariana Ortiz-ReyesDesign Management Models in the Face of Transformation
June 8, 2022
