Summary
It’s a wonderful time for UX people who work in enterprises. We’ve made huge strides—from greater acceptance to concrete impacts—and our opportunities seem endless. But don’t get too comfortable, as enterprises are on the cusp of a huge and disruptive change. A variety of trends are converging to make it increasingly cheap and easy to develop software. In effect, software is becoming a material, and what enterprises make from it is far more important than how we make it. UX people can sit by and watch as enterprises figure out what to make out of the new material of software. Or we can be smart and partner with developers to define the coming generation of products and services. Greg Petroff will help us understand thIs new materiality of software and the opportunities for UX people to increase their impact and relevance.
Key Insights
-
•
Design is increasingly recognized as a valuable asset by businesses.
-
•
Machine learning advances are reshaping user experiences and expectations.
-
•
The Internet of Things connects devices and generates complex data that need thoughtful UX design.
-
•
Designers must understand business models to effectively contribute to strategic decisions.
-
•
Project Requirements Documents (PRDs) are evolving towards more fluid, chunk-based approaches in product development.
-
•
Amid fast-paced development cycles, maintaining a big-picture perspective is crucial to avoid fragmentation in user experience.
-
•
Designers' research and insights can educate machine learning systems to better serve users.
-
•
Context-aware systems can provide timely and relevant user experiences.
-
•
Emerging technologies like blockchain create new opportunities for secure and trusted interactions.
-
•
Collaboration with business teams enhances the effectiveness of UX design.
Notable Quotes
"Business is waking up to the value of design."
"Design companies outperform their peers on the stock market."
"We're entering an environment where it's easier to write software than ever."
"We have to create experiences that bring meaning to people."
"Nobody's going to be better at helping organizations deal with this change than the makers."
"We need to understand how to define experiences for machines that are becoming super smart."
"As a community, we're good at generating ideas and exploring possibilities."
"We're moving to a point where design is core to organizational strategy."
"Software is a material and we need to learn to work with it effectively."
"The more data we share, the more we need to create meaningful and transparent experiences."
More Videos
"Systems change happens at the human scale, making visibility of structures critical for transformation."
Shanti Mathew Natalie Sims Natalia RadywylCivic Design at Scale: Introducing the Public Policy Layer Cake
December 9, 2021
"Design can be so powerful that it influences decision-making."
John MaedaMaking Sense of Enterprise UX
June 9, 2016
"We're running a special promotion on the tickets—a 24-hour flash sale for those on the call today."
Wendy Johansson Surya VankaDesign at Scale: Behind the Scenes
April 29, 2021
"I still do this today. I make a service map when I know I need to grow a team fast."
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018
"To maximize our mission, we focused on aligning staffing to strategic priorities while being transparent throughout."
Patrick CommarfordDesign Staffing for Impact
January 8, 2024
"Accessibility and semantic layout is critical for assistive technology users to navigate effectively."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
June 9, 2021
"In discomfort often comes our opportunity for advancement."
Jemma AhmedTheme 2 Intro
March 10, 2022
"It's essential for designs to maintain the relationship between clinician and patient."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"AI should support UX activities without taking over judgmental decisions."
Cennydd Bowles Dan Rosenberg Lisa WelchmanDay 1 Panel
June 4, 2024
