Summary
The DesignOps Summit 2019 ambitiously tackles three huge, over-arching themes: Proving value and measuring outcomes Partnering outside design Change management These are indeed huge and over-arching. But, with the help of four crack DesignOps and ResearchOps leaders, the audience’s questions, and Lou Rosenfeld’s moderation, we’ll pull lit off—and we’ll even have some valuable take-aways by the end of the session.
Key Insights
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Acting like a designer can help build trust and increase buy-in from project teams.
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Building a common language across teams can bridge gaps and encourage collaboration.
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Measuring design value requires both quantitative metrics and qualitative insights.
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Engaging respected team members can accelerate acceptance of new processes.
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Communicating the value of design in terms understood by stakeholders is critical.
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Starting with small partnerships can lead to larger organizational changes.
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Identifying a team's core values can help align design goals with overall business objectives.
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Continuous improvement must demonstrate tangible outcomes to avoid team fatigue.
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Utilizing structured approaches in collaborative planning can facilitate smoother project execution.
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Proactive change management can be less burdensome if incremental improvements are celebrated.
Notable Quotes
"I've often been the first person in my role on a design team."
"We all know that even though we might not be making things, we are still designers."
"It's really about thinking about how to build shared language across the organization."
"You want to make sure that the context is delivered."
"How do you combat getting customer feedback and internal feedback?"
"The word is people here. Because as you deal with distributed teams, the context is always very important."
"Look, this is what the data is indicating."
"It is very vital because that can give you actual quantification of those feelings."
"Show them the pathway, small wins."
"We want to encourage opportunities to learn as early as possible."
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