Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Greg Baker
Exploring What Decades of Expertise Can Do Outside a Traditional Tech Role
2026 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Noz Urbina
Rapid AI-powered UX (RAUX): A framework for empowering human designers
2025 • Rosenfeld Community
Lukas Moro
“Feels Like Paper!”: Interfacing AI through Paper
2025 • Designing with AI 2025
Gold
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Saara Kamppari-Miller
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
2019 • DesignOps Summit 2019
Gold
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold

More Videos

Brendan Jarvis

"They walked. The locals were most likely right."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022

Séamus Byrne

"Routine shapes how we collaborate—different teams have their own habits and we need to learn to dance together differently."

Séamus Byrne

Aligning Teams with Choreography

January 8, 2024

Saara Kamppari-Miller

"I am one of the lucky ones. I have not lost my job this year and I get to work on inclusion and accessibility every day."

Saara Kamppari-Miller

Theme Three Intro

October 4, 2023

Sheri Byrne-Haber

"Keeping something cloud-based accessible is the most complicated because of hundreds of releases per day in continuous integration."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Alla Weinberg

"If our body doesn’t feel safe, or we can’t share emotions, we won’t be able to think or do work effectively."

Alla Weinberg

How to Build and Scale Team Safety

January 8, 2024

Chris Geison

"We need to end the reign of features and complexity—too much time making stuff, not enough using it."

Chris Geison Cristen Torrey Eric Mahlstedt

What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question

March 4, 2021

Leah Buley

"Our responsibility is to help make digital channels work really well and in a humane, appropriate way."

Leah Buley

Closing Plenary: The Crisis of Digital

March 31, 2020

Kate Towsey

"Flexible Lego block operations let you build the shape you need when and how long you need it."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Peter Van Dijck

"You want to ask an LLM to evaluate the fuzzy stuff because there’s no black and white output."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Latest Books All books