Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Bob Baxley
Theme 4: Discussion
2024 • Enterprise Experience 2020
Gold
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Helen Armstrong
Augment the Human. Interrogate the System.
2023 • Enterprise UX 2023
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Scher Foord
Turn the Ship Around: How to Apply Design Thinking Across Your Organization
2021 • Design at Scale 2021
Gold
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Lais de Almeida
Designing Data Services
2024 • Advancing Service Design 2024
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold

More Videos

Theresa Neil

"The real question is who's gonna be using this dashboard and what questions are they trying to answer."

Theresa Neil

Just Build Me a Dashboard!

April 9, 2019

Sahibzada Mayed

"If you walk in someone else’s shoes, then you’ve taken their shoes."

Sahibzada Mayed

The Politics of Radical Research: A Manifesto

March 27, 2023

Lily Aduana

"Pilot studies are a must; I always run a pilot session the day before full launch to refine my discussion guide."

Lily Aduana Savannah Hobbs Brittany Rutherford

5 Reasons to Bring Your Recruiting in-House (and How To Do It)

March 12, 2021

David Cronin

"It’s very tempting to bypass the sketching step and jump straight to high-fidelity prototypes — proceed with caution."

David Cronin

The GE Design System and Thoughts about Craft at Scale

May 13, 2015

Jacqui Frey

"Listening with tactical empathy means understanding the full emotional journey during times of change."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

Daniel J. Rosenberg

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Kate Kalcevich

"When sharing prototypes that aren't accessible, facilitators may need to control the prototype and follow user directions."

Kate Kalcevich

Integrating Accessibility in DesignOps

September 23, 2024

Bob Baxley

"It’s more dangerous to do nothing than to do something that’s not super perfect to start."

Bob Baxley Sara Asche Anderson Sharon Bautista Frank Duran Jamie Kaspszak Abbey Smalley Sylas Souza

Theme 4: Discussion

January 8, 2024

Verónica Urzúa

"The Silicon Valley dream is a problematic ideology that normalizes what the correct research looks like and excludes others."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021