Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"The panels are primarily qualitative tools and not meant for statistically significant quantitative research."
Wyatt HaymanGlobal Research Panels
August 8, 2020
"I had to learn their military culture, but I realized they actually wanted people who weren’t part of the military."
Michal Anne RogondinoSaving Outer Space: The First UX Design System for Our Nation’s Satellites
January 8, 2024
"We have to slow down to speed up — understanding the why before chasing the outcome."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
"Without data, we are just a person with an opinion — you can’t measure performance or impact without data."
Patrizia BertiniDesignOps + KPIs = Measure your Impact!
January 8, 2024
"Our future is made up of today’s decisions, relationships, practices, and commitments—what do we need to practice now?"
Amahra SpenceDesigning for Liberation, Rehearsing Freedom
November 18, 2022
"It's okay. I just wish it were a little bit jazzier and sexier."
Dan WillisEnterprise Storytelling Sessions
May 13, 2015
"This is a paradigm, a civilization-altering step change in human capability on the scope of Prometheus bringing fire from the gods."
Erika FlowersAI-Readiness: Preparing NASA for a Data-Driven, Agile Future
June 10, 2025
"People broadly fall into three communication styles: positive, fact-based, and intensity-based."
Dalia El-ShimySo You've Got a Seat at the Table. Now What?
March 31, 2020
"Everyone should know where everything is all the time — that’s the archivist’s motto for knowledge management."
Ben Davies Matt Duignan Andrew Michael Dr. Emily DiLeoExpert Panel: The Principles of Research Repository Design
March 11, 2022
