Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Mujtaba Hameed
Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
2024 • Advancing Research 2024
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Tala Tayebi
Voice and influence in an age of noise
2026 • Advancing Research 2026
Gold
Aras Bilgen
Who does the math: A designer’s journey in building an AI-based tutoring app
2025 • Designing with AI 2025
Gold
Dave Hora
Research in the Face of Complexity: New Sensibility for New Situations
2025 • Rosenfeld Community
Indi Young
Thinking styles: Mend hidden cracks in your market
2025 • Rosenfeld Community
David Eisner
From prototype to production: Vibe coding design for real engineering systems
2026 • Designing with AI 2026
Conference
Discussion
2017 • Enterprise Experience 2017
Gold
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Brad Orego
Bringing Customer Research to More Internal Teams
2022 • Advancing Research 2022
Gold
David Cronin
The GE Design System and Thoughts about Craft at Scale
2015 • Enterprise UX 2015
Gold
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
Alba Villamil
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
2020 • Advancing Research 2020
Gold

More Videos

Ryan Matthew

"It took me just a little bit amount of time to get into that and actually make a proper component from Figma."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Ned Gartside

"Sometimes the best solution for users isn't digital - for example, farmers often prefer face-to-face interactions."

Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya Siegman

Navigating accessibility and climate

April 17, 2024

John Maeda

"You have to give respect to get respect. Being the first to show respect isn't always easy, but you can always try."

John Maeda Alison Rand

About Design Organizations

May 13, 2019

Daniel J. Rosenberg

"You can’t evaluate bias if the AI can’t explain itself."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Michelle Bejian Lotia

"We wanted people to get value from day one so they could see how much more they would get from all insights centralized."

Michelle Bejian Lotia Anne-Marie Morell

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

March 28, 2023

Dharani Perera

"Stakeholders began referring to user groups by name—humanizing conversations and keeping us focused."

Dharani Perera

The mandala of service design: unlocking alignment and action through service design

November 20, 2025

Stephanie Wade

"Design in government is growing at all levels around the world, but the public sector really only began using this approach in earnest about 10 to 15 years ago."

Stephanie Wade

Building and Sustaining Design in Government

December 8, 2021

Sam Proulx

"When we solve accessibility problems, we create innovations that benefit everyone, not just people with disabilities."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

March 11, 2022

Alfred Kahn

"If product and engineering see you as problem solvers who make their lives easier, they’ll make you central to their work."

Alfred Kahn

A Seat at the Table: Making Your Team a Strategic Partner

November 29, 2023