Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Mohammad Hossein Jarrahi
Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
2023 • QuantQual Interest Group
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
George Abraham
Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
2021 • DesignOps Summit 2021
Gold
Jorge Arango
Scale Smart: AI-Powered Content Organization Strategies
2024 • DesignOps Summit 2024
Gold
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community
Michelle Morrison
Culture Design
2020 • DesignOps Community

More Videos

Josh Clark

"Radically adaptive experiences bend to your current wants and needs, creating unique, unpredictable journeys."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Ebru Namaldi

"We created AI OKRs allowing our team members to experiment and then share their findings with the team."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Uday Gajendar

"Grab that final drink and hang in there for one last thematic journey."

Uday Gajendar

Theme Four Intro

June 6, 2023

Kristen Honey

"Innovators need a tribe to recharge their batteries because you get no from every direction."

Kristen Honey

"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design

November 18, 2021

Dave Malouf

"Designers can only produce their best work if we understand and meet their unique motivations and reward systems."

Dave Malouf

Closing Keynote: Amplify. Not Optimize.

October 24, 2019

Megan Blocker

"Relational and integrative approaches offer a powerful way forward."

Megan Blocker

Theme 2 Intro

March 12, 2025

Libby Maurer

"This candidate experience was terrible for everybody but especially disadvantaging folks who started with lower confidence."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Jason Mesut

"Solo Solver leaders don’t advocate for their team and delegate culture building to others."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Jennifer Strickland

"The establishment mindset is colonialism manifest in the design world."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021