Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Erika Flowers
AI-Readiness: Preparing NASA for a Data-Driven, Agile Future
2025 • Designing with AI 2025
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
World Usability Day Panel Discussion
2022 • DesignOps Community
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Gabrielle Verderber
Documentation Your Team Will Actually Use
2023 • DesignOps Summit 2023
Gold
Peter Levin
Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
2024 • Advancing Research 2024
Gold
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold

More Videos

Husani Oakley

"How AI is built and used impacts the human experience at the other end of the screen."

Husani Oakley

Theme Three Intro

June 6, 2023

Catherine Blizzard

"We introduced 'go-to' people, like account managers, responsible for particular business areas to maintain relationships."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

David Eisner

"There’s so much context you have to add around your product because it might not even be named in the code base."

David Eisner Changying (Z) Zheng Amelia Wattenberger Elyse Holladay

From prototype to production: Vibe coding design for real engineering systems

June 10, 2026

Sam Proulx

"Typing on a mobile screen reader requires exploring the keyboard and double tapping keys, which can be cumbersome."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

March 27, 2023

Marjorie Stainback

"After this program, we saw a shift from only 15% strategic research to 56%."

Marjorie Stainback Kelsey Kingman

Transforming Strategic Research Capacity through Democratization

October 24, 2019

Doug Powell

"This is a just-do-it moment. Ask for forgiveness, not permission."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Jesse Zolna

"Anybody making decisions about products should have regular exposure to researchers — Jared Spool’s exposure hours."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Beth Chappell

"When tired becomes the norm, people get playful again because they stop being married to the tools and start being curious about what's next."

Beth Chappell

Leading through ambiguity: Supporting a design team relearning their craft

June 9, 2026

Lisa Gironda

"I wasn’t planning to learn SQL scripts but I did. And it was fun. It was a new language."

Lisa Gironda

Opener: Chief of Staff–An unexpected journey

January 8, 2024