Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Kristin Skinner
8 Types of Measures in Design Operations
2020 • DesignOps Community
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Emily Eagle
Can't Rewind: Radio and Retail
2019 • Enterprise Experience 2019
Gold
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Aras Bilgen
Research Democratization: A Debate
2023 • Advancing Research 2023
Gold
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Ruzanna Rozman
Getting in Flow with Your Team
2024 • DesignOps Summit 2020
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold

More Videos

Nathan Curtis

"Almost all the non-adopters were in engineering. They were the haters, interested in power within the organization more than efficiency."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Xenia Adjoubei

"We fundraised to cover Tatiana’s salary for three months so she could launch this project very quickly after the war started."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Kate Towsey

"Be a magnet for skills around you; build partnerships with legal, procurement, HR to share the load."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Jake Burghardt

"Research waste means customer insights that were unseen, ignored, or unintentionally left out of planning."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Taylor Jennings

"Having a place for people to self-serve insights is really big, so they don’t ask us to repeat research."

Taylor Jennings Joe Nelson Alex Knoll

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

March 9, 2022

Paul Pangaro, PhD

"Design requires teams because you can't be expert in everything—from pixels to hardware to databases."

Paul Pangaro, PhD

Systems Disciplines: Table Stakes for 21st Century Organizations

June 6, 2023

Michael Land

"You don’t want so much governance that people can’t be creative, but you need just enough to help their process."

Michael Land

Establishing Design Operations in Government

February 18, 2021

B. Pagels-Minor

"In second grade, I was sent to the principal’s office almost every day just for raising my hand."

B. Pagels-Minor

Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically

June 10, 2022

Christian Bason

"We have to create human-centered organizations where people thrive by trust and recognition, grow with influence, and want to make a difference."

Christian Bason

Innovating With People: Unleashing the Potential of Civic Design

December 8, 2021