Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Billy Carlson
Tips to Utilize Wireframes to Tell an Effective Product Story
2023 • Enterprise UX 2023
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Conference
Kim Fellman Cohen
Measuring the Designer Experience
2019 • DesignOps Summit 2019
Gold
John Cutler
Prioritization for designers and product managers (1st of 3 seminars)
2024 • Rosenfeld Community
Mujtaba Hameed
The new horizon of ethnography: using AI to unlock the full potential of in-person research
2026 • Advancing Research 2026
Conference
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
John Cutler
The Alignment Trap
2023 • Design in Product 2023
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold

More Videos

Sharbani Dhar

"SAFE is essentially a software development methodology, and fitting experience design into it has been a constant trial and error."

Sharbani Dhar

Breathing Room for Delight

January 8, 2024

Laura Schaefer

"When you embed accessibility early in a platform rebuild, it alleviates a lot of chasing things down later on."

Laura Schaefer

DesignOps: A Conduit for Inclusion

September 9, 2022

Uday Gajendar

"Paul will help us go a little meta to parse what it means to think of systems shaping the 21st-century organization."

Uday Gajendar

Theme One Intro

June 6, 2023

Lais de Almeida

"The lack of consistency between healthcare IT systems causes critical information delays and interrupted care."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Louis Rosenfeld

"It’s better to err on the side of kindness and emotional support toward colleagues who might be struggling."

Louis Rosenfeld

Welcome / Housekeeping

June 7, 2023

Prabhas Pokharel

"Whenever I interview customers, they know all my tricks."

Prabhas Pokharel Mayo Nissen

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

March 10, 2022

Harry Max

"All lists are prioritized lists — what's most important should be at the top."

Harry Max Jim Meyer

Prioritization for Leaders (2nd of 3 seminars)

June 27, 2024

Bria Alexander

"The primary way to convene with other attendees is through our Slack channel."

Bria Alexander

Opening Remarks

January 8, 2024

Dr Chloe Sharp

"For bigger decisions, having documented meetings was critical for transparency and defending choices later on."

Dr Chloe Sharp

Using Evidence and Collaboration for Setting and Defending Priorities

November 29, 2023