Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Kristin Skinner
8 Types of Measures in Design Operations
2020 • DesignOps Community
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Conference
Deanna Washington
Scaling Success: Paving the Path from DesignOps to VP
2023 • DesignOps Summit 2023
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Dave Malouf
Closing Keynote: Amplify. Not Optimize.
2019 • DesignOps Summit 2019
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Emily Williams
When UX Research and Institutional Racism Collide: A Case Study
2021 • Advancing Research 2021
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold

More Videos

Crystal Yan

"Find an ally leader who can publicly encourage your team to take part in research initiatives and then support them."

Crystal Yan

Building a Customer-Centric Culture

March 30, 2020

Liwei Dai

"To be truly impactful, human researchers need to actively participate in product design sprints and strategy meetings."

Liwei Dai

The Heart and Brain of the AI Research

March 31, 2020

Lin Nie

"Science doesn’t just check truth; it has to win hearts and minds."

Lin Nie

When Thought-worlds Collide: Collaborating Between Research and Practice

March 10, 2021

Dana Bishop

"In 2019, 74% of survey respondents relied mostly on in-person moderated interviews for UX insights."

Dana Bishop

2022: The Year UX Demonstrates its Business Impact

March 11, 2022

Jessamyn Edwards

"You are a contractor for your team. They want to know when the thing is done and that you delivered thoroughly."

Jessamyn Edwards

Surviving Your UX Career in Enterprise Design

December 2, 2021

Melinda Belcher

"Sometimes we hire agencies to take on accountability that we internally can’t manage, so their failure is ours too."

Melinda Belcher

Insider preview of Enterprise Experience 2020

May 28, 2020

Llewyn Paine

"Even if you’re not doing facial recognition, storing face and voice data is under growing legal scrutiny."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

JD Buckley

"Many teachers told us more than half their middle schoolers have first-hand experience with guns."

JD Buckley

Communicating the ROI of UX within a large enterprise and out on the streets

June 14, 2018

Bria Alexander

"Even though we are virtual, we are still a community and we are obligated to treat each other with dignity and respect."

Bria Alexander

Day 2 Welcome

September 24, 2024