Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"For every single component, we start with its purpose and emergent need to ground design in user experience."
Dave Malouf Amy ThibodeauPanel: Design Systems and Documentation
November 7, 2017
"Our CMO incorporated our experience principles into the brand strategy, which was a huge and unexpected boost."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
"UX maturity can move backward after reorgs or leadership changes, which is frustrating but common."
Susan WeinschenkEvaluating the Maturity of UX in Your Organization
January 15, 2020
"Organizing your team in a fractal structure ensures product, engineering, and design are always represented as partners."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"Different stakeholders interpret stories differently, and those conversations are valuable for deeper understanding."
Bas Raijmakers, PhD (RCA) Charley Scull Prabhas PokharelWhat Design Research can Learn from Documentary Filmmaking
March 11, 2022
"Co-regulation means someone who is safe can help bring another out of a triggered state."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 9, 2022
"The service wasn’t achieving the impact it was set out to have because the regulations governing everything else were not fit for purpose."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"You can’t build a jet engine by hand; you build machines and processes that allow you to build the jet engine."
Bob BaxleyLeading with Design Operations Past and Present
December 19, 2019
"The shift from a production to consumption mindset means my job is not done till my customer’s job is done."
Maish NichaniSparking a Service Excellence Mindset at a Government Agency
December 9, 2021