Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
James Lang
If you can design an app, you can design a community
2025 • Rosenfeld Community
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Leisa Reichelt
The Five Dysfunctions of Democratized Research at Scale
2020 • Advancing Research 2020
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Matt Stone
Scaling Empathy, A Case Study in Change Management
2021 • Design at Scale 2021
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Civic Design 2022
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Meghan Hellstern
The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
2021 • Civic Design 2021
Gold
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Mary-Lynne Williams
Exit Interview #4: From Product Design Leadership to Sound Healing
2026 • Rosenfeld Community
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold

More Videos

John Calhoun

"Endlessly justifying yourself rarely changes others’ opinions. It positions design ops as up for debate."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Dean Broadley

"Don't be a pot plant, be a crab."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Sarit Geertjes

"It’s not a one-stop shop, this is people we’re dealing with, not Petri dishes."

Sarit Geertjes

People, not Petri Dishes: Stories from a Research Recruiter

September 23, 2019

Christian Crumlish

"It’s a muscle to build: agreeing on goals, measuring, learning, and adjusting over time to avoid wasted effort."

Christian Crumlish Aditi Ruiz Johanna Kollmann Catt Small

Morning Insights Panel

December 6, 2022

Bria Alexander

"When I think about resilience, I think about flexibility, like trees that bend in strong winds instead of breaking — that starts with mindset and communication."

Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna Smith

The Big Question about Resilience: A panel discussion

September 23, 2024

Zen Ren

"Removing vague terms like understand from research plans and focusing on specific enabled behaviors improves goal clarity."

Zen Ren

Taking Inspiration from Instructional Design for Research

March 10, 2022

Natalie Dunbar

"Creating frameworks helps identify responsibilities, dependencies, and critical handoffs across disciplines."

Natalie Dunbar

DesignOps and Content Strategy: Envisioning the Future Together

October 1, 2021

Onur Kocan

"Testing and implementation processes require sustainable, acceptable approaches using prototype iterations and user feedback."

Onur Kocan Ayhan Ensici

Understanding the Strategy for Civic Design in a Complex City: Istanbul

November 16, 2022

Changying (Z) Zheng

"Our approach to career development is thinking about two dimensions: what you’re good at and enjoy, and what you’re good at but don’t enjoy."

Changying (Z) Zheng

Practical DesignOps: From Ideas to Tools That Teams Actually Use

September 25, 2025