Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Cara Maritz
The Art of Extrapolation
2023 • Advancing Research 2023
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Peter Van Dijck
Designing AI-first products on top of a rapidly evolving technology
2025 • Designing with AI 2025
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
Michelle Morrison
Culture Design
2020 • DesignOps Community
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold

More Videos

Jon White

"An insight is a finding plus an opinion — it’s the so what of it all."

Jon White Erin May

Unsticking Research for Better Information Flow

March 11, 2026

Luz Bratcher

"I am what I do is a muscle memory that is really hard to undo."

Luz Bratcher

This Is a Talk for Tired People

June 10, 2022

Ignacio Martinez

"We built a career path to make evaluations as fair and consistent as possible across roles."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Bria Alexander

"Design ops is still defining its service offering and must articulate value both internally and to business partners - Zi."

Bria Alexander Patrizia Bertini Peter Boersma Jon Fukuda Dave Malouf Theresa Slate Changying (Z) Zheng

Charting the future of DesignOps: A community workshop

April 18, 2024

Michael Weir

"The part of the brain we’re aware of is like the press release office; the real decisions happen behind closed doors."

Michael Weir

Mixed Methods and Behavioural Science

May 26, 2023

Sam Proulx

"Involving people with disabilities from the start reveals impact and usability issues that automated testing simply cannot catch."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Alla Weinberg

"Stress drops our operating IQ by half, so we can’t do our jobs well under chronic stress."

Alla Weinberg

People Are Sick of Change: Psychological Safety is the Cure

July 20, 2023

Amy Paris

"The LGBTQ+ population is increasing rapidly with each generation, but federal data collection has not kept pace."

Amy Paris Danielle Thierry

Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities

December 9, 2021

Francesca Barrientos, PhD

"Business is just people who may be working with design but don’t quite get how design helps them."

Francesca Barrientos, PhD

You Need Your Own Definition of Design Maturity

June 8, 2022