Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Cheryl Platz
Collaborative Creativity through Improv
2018 • DesignOps Summit 2018
Gold
Yunyan Li
UX Best Practices
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Stefanie Hutka
Shaping the Tools that Shape Us
2026 • Shift UX 2026
Conference
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
2025 • Advancing Service Design 2025
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Aleksandra Korczynska
Survey Tools
2026 • Advancing Research 2026
Gold
Husani Oakley
Theme Two Intro
2023 • Enterprise UX 2023
Gold

More Videos

Séamus Byrne

"Time is often not discussed but is critical—deadlines, epics, sprints, and roadmap clarity are essential for both sides."

Séamus Byrne

Aligning Teams with Choreography

January 8, 2024

Jemma Ahmed

"Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing."

Jemma Ahmed Megan Blocker Eduardo Ortiz

Redefining the research toolkit: Expanding methodologies for a changing world

March 12, 2025

Anne Cantera

"When the system misunderstands, the experience needs a way to recover without starting over and preserving trust."

Anne Cantera

The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP

July 29, 2026

Nina Jurcic

"Great design does not happen in isolation; it’s subject to power dynamics inside companies and requires cross-functional collaboration."

Nina Jurcic

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

October 3, 2023

Shahrzad Samadzadeh

"Building relationships beyond roles, as people, makes everything else fall into place."

Shahrzad Samadzadeh

What Is My Value? Two Takes and Some Mistakes

January 8, 2024

Melinda Belcher

"We are two sides of the same coin, even though it might feel like a different currency from an entirely different country at times."

Melinda Belcher

Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise

January 8, 2024

Anil Dash

"Many predictable harms in social media, gig economy, and Web3 were foreseen but not prevented because design lacked the needed power."

Anil Dash

Designing with power in the age of AI

June 10, 2026

Chris Geison

"One of the core questions of research strategy is how do you decide what research to do when demand exceeds resources."

Chris Geison Cristen Torrey Eric Mahlstedt

What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question

March 4, 2021

Greg Nudelman

"Just start building a quick little service to get a taste of what this technology can do."

Greg Nudelman

Designing Conversational Interfaces

November 14, 2019

Latest Books All books