Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Applying techniques without questioning them does not guarantee good research outcomes."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"Extractive, commercially-driven communities aren’t really communities in the pure sense."
James LangIf you can design an app, you can design a community
May 22, 2025
"You can access our digital swag bag by scanning the QR code or visiting app.everthere.co/e/d-a-s."
Bria AlexanderOpening Remarks
June 10, 2021
"I don’t want a surgeon to tap me on the shoulder and ask where to put the incision; that’s their expertise."
Christopher NoesselAI of the now: Designing for Agents
July 31, 2024
"Building generative AI tools is not scary, it’s just very different from the last 20 years of building products."
Peter Van DijckBuilding the Rosenbot
June 4, 2024
"The red buttons are forbidden to reduce excessive engagement — that runs counter to typical design goals."
Niko LaitinenAdaptable Org Design for Resilient Times
June 10, 2021
"Say no — that was really hard, but when you say no, you’re saying yes to the right things."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019
"Taking a strategic lens means answering: what’s going on here? What do we do about it? And how do we align our actions coherently?"
Dave HoraAdvice for Establishing Research
December 8, 2022
"We need to transform our role as connectors between people, disciplines, and ideas that together make our work richer and more impactful."
Megan BlockerTheme 2 Intro
March 12, 2025
