Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Kate Towsey
Shaping the future of research ops: Expanding roles and strategies for a more integrated research ecosystem
2025 • Advancing Research 2025
Gold
Julia Barham
What Hiring Managers Look for in Product Management Interviews
2026 • Rosenfeld Community
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Tanya Snook
Designing the team experience: Building culture through onboarding
2021 • Enterprise Community
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Amy Thibodeau
Opening Keynote: Process and Ambiguity
2019 • DesignOps Summit 2019
Gold

More Videos

Sha Hwang

"Progress takes work. Progress takes work. It doesn’t come for free."

Sha Hwang

The Lost Year

June 11, 2021

Sarit Geertjes

"If you want a unicorn ask for a unicorn and so lo and behold Sarita turned out to be a bit of a unicorn."

Sarit Geertjes

People, not Petri Dishes: Stories from a Research Recruiter

September 23, 2019

Ariba Jahan

"People were taking vacation days just to homeschool or take care of a loved one."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024

Catt Small

"The more you can help product managers reduce risk, the more they will look at you as their best friend."

Catt Small

Moving from Execution to Strategy as a Designer

December 6, 2022

Sharon Bautista

"About 7% of our daily active users print from the browser, which in raw numbers is about 6 million people."

Sharon Bautista

Time to Make the Donuts: How User Research Helped Bridge Disparate Teams

January 8, 2024

Matt LeMay

"High-performing cross-functional teams self-organize around shared goals even with ambiguous roles."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Nathan Shedroff

"I believe that 50% of white-collar jobs are just going away in the next 5 to 10 years."

Nathan Shedroff Hugh Dubberly Thomas J. McLeish

How Will Design be Taught When the Schools Shut Down?

May 8, 2026

Sheryl Cababa

"Transparency of AI’s confidence has mostly disappeared because generative AI is inherently confident by design."

Sheryl Cababa Ethan Marcotte Milena Pribic

Day 2 Panel

June 5, 2024

Sam Proulx

"People said graphical user interfaces are bad for accessibility and that blind people would have to stick to command lines forever."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

September 9, 2022