Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Bria Alexander
Day 3 Welcome
2024 • DesignOps Summit 2024
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold
Louis Rosenfeld
Opening Remarks
2023 • Design in Product 2023
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Jamika Burge
Embracing change: Navigating shifting landscapes with compassion and agency
2025 • Advancing Research 2025
Gold
Prayag Narula
HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer
2023 • Advancing Research 2023
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Tamara Kartoziia
Think global, adapt local: how service design accelerated B2B market entry by 6 months
2025 • Advancing Service Design 2025
Gold
Angelos Arnis
Our Fragmented Identity
2026 • Rosenfeld Community
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Billy Carlson
Ideation tips for Product Managers
2022 • Design in Product 2022
Gold

More Videos

Jose Coronado

"Design ops is about people, processes, and practice working together to reduce friction and help designers be productive."

Jose Coronado Julie Gitlin Lawrence Lipkin

People First - Design at JP Morgan

June 10, 2021

Maish Nichani

"Giving ownership to the customer responsiveness department was the game changer to maintain and improve the digital service experience."

Maish Nichani

Sparking a Service Excellence Mindset at a Government Agency

December 9, 2021

Craig Villamor

"Stop being the unquestioning executors of a marketing plan based on 20th century logic and values."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"You can be right without making others wrong by telling a story that respects their worldview."

Jon Fukuda

Storytelling for DesignOps

August 17, 2023

Bria Alexander

"The waters of operations can feel incredibly murky and the path forward may not always be clear."

Bria Alexander

Theme Two Intro

September 8, 2022

Kristin Sundermeyer

"Some designers forget to stop the Toggl timer, which skews data but is easy to spot and correct."

Kristin Sundermeyer Tygre Morehart

Design Ops Metrics

September 30, 2021

Sharon Banh

"A research repository solves researchers’ needs but rarely the needs of the organization as a whole."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Dan Willis

"The theme reminds me of serial killers who live in neighborhoods for decades without anyone knowing what’s hidden inside."

Dan Willis

Theme 3: Intro

January 8, 2024

Mariah Hay

"No amount of bringing even President Obama to sign paperwork would have changed what really needed to happen."

Mariah Hay Marina Martin Husani Oakley Eduardo Ortiz

BUILD: Discussion

June 14, 2018