Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Juhan Sonin
Design Now! The Agenda for Action
2025 • Rosenfeld Community
Aras Bilgen
Who does the math: A designer’s journey in building an AI-based tutoring app
2025 • Designing with AI 2025
Gold
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold

More Videos

Sam Ladner

"When you mix trends together, you will see where change is likely to occur."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Rachael Dietkus, LCSW

"There is always going to be a power gap in inclusiveness efforts unless we critically question who is missing."

Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David Womack

AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]

September 18, 2024

Alexia Cohen

"Hiring team members with lived experience was key for authentic engagement and facilitating workshops."

Alexia Cohen Adriane Ackerman

Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona

December 4, 2024

Chris Chapo

"We realized we were measuring the wrong things — we focused on lagging indicators rather than the leading ones we could influence."

Chris Chapo

Data Science and Design: A Tale of Two Tribes

May 13, 2015

Jen Cardello

"Scale isn’t just about quantity, it’s about the quality and impact you have on organizational outcomes."

Jen Cardello

Standardizing Product Merits for Leaders, Designers, and Everyone

June 15, 2018

Peter Van Dijck

"The more I work with evals, the more I think UX and product people need to be involved because of the need for diverse perspectives."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Chelsey Glasson

"Legal careers value experience and credibility more as you age, unlike tech where ageism is prevalent."

Chelsey Glasson

Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change

December 17, 2025

Katy Mogal

"Getting the data out of laptops and onto the walls made the research physical and accessible."

Katy Mogal

But Do Your Insights Scale?

March 12, 2021

Kevin Bethune

"Servant leadership means divvying up the work and giving team members runway to lead parts of the vision."

Kevin Bethune

Reimagining Design: Unlocking Strategic Innovation

June 8, 2022