Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Laura Gatewood
Beyond Buzzwords: Adding Heart to Effective Slack Communication
2024 • DesignOps Summit 2024
Gold
Greg Nudelman
Designing Conversational Interfaces
2019 • Enterprise Community
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Sarah Barrett
The "How" of Enterprise Information Architecture
2023 • Enterprise UX 2023
Gold
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • DesignOps Summit 2021
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Edward Cupps
The Principal Path: Journeying from Management to Individual Contributor
2021 • Design at Scale 2021
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Mike Oren
Improving Democratized Research with CustomGPTs and Gems
2026 • Rosenfeld Community
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Abby Covert
Stuck? Diagrams Help
2022 • DesignOps Community

More Videos

Wendy Johansson

"There is a tension between moving faster and going deeper, and the way through is tapping into the huge reservoir of creative capital in organizations."

Wendy Johansson Surya Vanka

Design at Scale: Behind the Scenes

April 29, 2021

Amy Evans

"Starting with one line of business and showing success creates a trickle effect for broader organizational adoption."

Amy Evans

How to Create Change

September 25, 2024

Carol Scott

"You cannot have one trauma-informed principle without the other; you need them all like ingredients in a salad."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Kate Towsey

"Campfires are tribal, engaged knowledge spaces, libraries are corporate buildings, organized and curated."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Mujtaba Hameed

"The core thesis is that saving time with AI and reallocating it into research itself unlocks the true potential of the field."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Daniel J. Rosenberg

"If the phone dies, Bigfoot’s insulin pump continues working independently, but without new data input."

Daniel J. Rosenberg

Digital Medicine Design

September 26, 2019

Cennydd Bowles

"If you don’t understand business, you don’t deserve a seat at the C-suite table."

Cennydd Bowles Dan Rosenberg Lisa Welchman

Day 1 Panel

June 4, 2024

Dr. Karl Jeffries

"I was talking with a person who said I’m like an idea machine, a 24-7 idea machine. The reply was immediate. It isn’t, you get used up and spat out."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Cheryl Platz

"Low status looks like slumping, shuffling feet, and avoiding eye contact but seeking approval."

Cheryl Platz

Collaborative Creativity through Improv

November 7, 2018