Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Dr. Jamika D. Burge
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Dagmara Kukawka
Tiny team, moonshot impact: Democratizing research across continents
2026 • Advancing Research 2026
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
Jake Burghardt
Stop wasting research: Create new value with insight summaries
2025 • Rosenfeld Community
Jemma Ahmed
Bringing together market and user research
2019 • Advancing Research Community
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold

More Videos

Sheryl Cababa

"Unintended consequences conversations are productive because organizations want to avoid becoming negative headlines."

Sheryl Cababa

Integrating Systems Thinking Into Your Practice as a Designer

October 1, 2025

Mariah Hay

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

Mariah Hay Marina Martin Husani Oakley Eduardo Ortiz

BUILD: Discussion

June 14, 2018

Victor Lombardi

"Learning scientific domain knowledge requires humility—being willing to say ‘I don’t get it, can you explain differently?’ and asking dumb questions."

Victor Lombardi Ted Booth HK Dunston Andrew Otwell

Bridging Design and Climate Science

February 14, 2024

Dave Hora

"Research alone is insufficient to solve complex organizational problems; it’s more about learning how to work with the teams and complexity."

Dave Hora

Research in the Face of Complexity: New Sensibility for New Situations

August 27, 2025

Kate Stern

"My design Ops superpower is the ability to simplify incredibly complex processes, problems, and ideas."

Kate Stern

Scaling Learning for the Future

September 9, 2022

Charlotte Vorbeck

"Sometimes design roles aren’t called design roles at all, but that’s the type of work you actually do."

Charlotte Vorbeck Shahzma Esmail Edward Alton Sarah McArthur Ariel Kennan

Pipeline to Civic Design

December 9, 2021

Ryan Matthew

"Batch edits allow updating multiple variables at once and moving them between design systems without losing their connection to the foundation file."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Roberta Dombrowski

"Research typically is actually a group endeavor and is most effective when done collaboratively."

Roberta Dombrowski Sam Duong Woloszynski

Making Research a Team Sport

March 11, 2022

Bria Alexander

"Please read our code of conduct to ensure everyone can be their fullest selves while respecting others."

Bria Alexander

Opening Remarks

October 1, 2021