Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"We created a simple WordPress site so all corners of the business could contribute and share insights, breaking down silos."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Co-creation brings other stakeholders into the design process, not just for requirements but to actually do the design work."
Jorge ArangoDesign as an Antidote to VUCA
May 9, 2019
"Research does this and design does that creates an us versus them strategy that leads to needless friction."
Alastair SimpsonDebunking the Myths of Cross-Disciplinary Collaboration
October 24, 2019
"Design ops professionals are already futurists in disguise because they constantly manage risks and plan capacity."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"Language matters — calling people 'users' reflects and reinforces the reality of reduced agency."
Tricia WangFrom Users to Shapers of AI: The Future of Research
March 25, 2024
"We have all these different people throwing insights over the wall and it’s great, but it’s too much."
Andy WarrUnder My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
March 25, 2024
"Every job really is a climate job—there are ways to bring climate focus into any role."
Louis Rosenfeld Matt Jones Olga Khroustaleva Michael Leggett Karol MunozDo you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
"Queerness is change. The power to shape that change is within every one of us."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"Using your own product frequently through dogfooding creates empathy about ease or difficulty of use."
Ross SmithBreaking Barriers with Empathy
June 9, 2017