Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Sarah Auslander
Insights Panel
2022 • Civic Design 2022
Gold
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Jim Kalbach
Jobs To Be Done
2021 • Enterprise Community
Molly Fargotstein
Multipurpose Communication & UX Research Marketing
2019 • DesignOps Community
Scott Stephens
The Next Generation in DesignOps Toolsets
2022 • DesignOps Community
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Gordon Ross
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
2021 • Civic Design 2021
Gold
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Surya Vanka
Unleashing Swarm Creativity to Solve Enterprise Challenges
2021 • Design at Scale 2021
Gold

More Videos

Jon Fukuda

"A large organization’s security protocols make AI adoption slower and more complex than in smaller groups."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Louis Rosenfeld

"We are still designers, we’re systems designers, we’re organizational designers, even if we’re not making things."

Louis Rosenfeld Jose Coronado Rachel Posman Guneet Singh Crystal Yan

The Bigger Picture: A Panel Discussion

October 23, 2019

Surya Vanka

"Embedding process knowledge directly into work surfaces helps teams unpack and collaborate effectively."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Daniel Gloyd

"Once you meet your basic needs, Maslow says you can transcend yourself and connect with something bigger."

Daniel Gloyd

Designing Warmth

February 26, 2025

Maverick Chan

"I haven’t gone more than one day without seeing a new gen AI tool that promises to do it all with a single prompt."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Cassandra Piester

"The most important step we often forget is moving on to the next problem."

Cassandra Piester

Developing and Deploying Your Design Operations Strategy

September 24, 2024

"Journey mapping was created with Intersection, founded by Chuck Pelley and Joan Greger, to help us look in the mirror."

Discussion

June 9, 2017

Catt Small

"A couple of sketches I made in 15 minutes helped engineers decide on a data model that positively impacted the user experience."

Catt Small

Moving from Execution to Strategy as a Designer

December 6, 2022

Mark Interrante

"You can see our organization through the homepage of our site — we each owned a rectangle."

Mark Interrante

Collaboration Flows in Product Development

June 9, 2017