Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Jon Fukuda
Theme 3 Intro
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Steve Baty
Discussion
2016 • Enterprise UX 2016
Gold
Aras Bilgen
Who does the math: A designer’s journey in building an AI-based tutoring app
2025 • Designing with AI 2025
Gold
John Cutler
The Alignment Trap
2023 • Design in Product 2023
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Claire Dhoosche
Coordinating chaos: Preventing workflow fragmentation when everyone accelerates with AI
2026 • Designing with AI 2026
Conference
Jake Burghardt
Stop wasting research: Create new value with insight summaries
2025 • Rosenfeld Community
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Kristin Skinner
8 Types of Measures in Design Operations
2020 • DesignOps Community
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold

More Videos

Shipra Kayan

"I tried to do everything all by myself at first and it didn’t catch on because no one else knew I was doing it."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Jackie Ho

"Many product teams have never come face to face with their revenue numbers before, so cross-functional exposure is eye-opening."

Jackie Ho

Lead Effectively While Preserving Team Autonomy with Growth Boards

January 8, 2024

Tristin Oldani

"Developers have their heads down coding; they don’t think about grid intensity or carbon impact."

Tristin Oldani

Turning awareness into action with Climate UX

January 16, 2025

Wendy Johansson

"One by one education efforts don’t scale; you need to think bigger organizationally."

Wendy Johansson

An Education on Design Education for Orgs

June 10, 2021

Deirdre Hirschtritt

"We’re not probing for interesting anecdotes or seating quotes for a slide deck. We’re answering real questions to provide actionable guidance."

Deirdre Hirschtritt Cesar Paredes Marie Perrot

Research is Only as Good as the Relationships You Build

November 17, 2022

Kate Kalcevich

"You are either navigating with a white cane or a service dog because you are not gonna want both of your hands full."

Kate Kalcevich

Designing inclusively with AI

June 5, 2024

Patrick Commarford

"Before transitioning designers, we reviewed and agreed on a prioritized list with all executive leaders."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Niko Laitinen

"Nobody really knew what we should be reaching for because the vision was outdated."

Niko Laitinen

Adaptable Org Design for Resilient Times

June 10, 2021

Jess Greco

"Connecting the skills inventory to the career framework was crucial to getting buy-in across functions."

Jess Greco

Creating a Basis for Change: Scaling Design Maturity

June 8, 2022