Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Economic opportunity puts pressure on design to justify its impact on the bottom line, which art school never prepared us for."
John Maeda Alison RandAbout Design Organizations
May 13, 2019
"We actively reduced jargon to make our process accessible for non-designers."
Alexia Cohen Adriane AckermanIncreasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
December 4, 2024
"We found that depending on what culture you’re in, words like insight and innovation can be very hard to translate."
Robert SchwartzWe're Here for the Humans
June 9, 2017
"We’re not designing for people, we’re designing with them."
Ron BronsonDesign, Consequences & Everyday Life
November 18, 2022
"There are lots of little mushroom patches of design sprouting up, but they're disconnected and not sharing."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"We co-designed our environment and expectations around what we needed as a team during these times."
Ariba JahanTeam Resiliency Through a Pandemic
January 8, 2024
"Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"Fragmented decision-making can have an outsized impact on an organization's success."
Kristin SkinnerOpening Keynote: Org Design for Design Orgs
November 6, 2017
"In just 15 minutes, I extracted thousands of quotes and turned feedback into a strategic opportunity map in 30 minutes."
Savina HawkinsHarnessing AI in UXR: Practical Strategies for Positive Impact
March 26, 2024