Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Many new adopters use service design artifacts as a tick-box exercise rather than embracing the mindset change required."
Lavrans Løvlie Ben ReasonAsk me anything – Authors of Service Design: From Insight to Implementation
November 19, 2025
"The curse of good enough is a real trap that we’re grappling with."
Steve PortigalLooking Back…to Look Ahead
March 26, 2024
"Vision decks should be something that can be referenced time and time again, not just a binder on a shelf."
Catt SmallMoving from Execution to Strategy as a Designer
December 6, 2022
"Our values are baked into our career ladders and leadership expectations — they guide everything we do."
Kurdin Bazaz Liz Rytting Alex KarrCulture, DIBS & Recruiting
June 10, 2021
"It was at the 2019 Design Ops summit in Brooklyn where I committed to design ops as a means to reset the baseline."
Jon FukudaTheme 3 Intro
September 25, 2024
"It’s difficult to break the rules when they’re not very clear or even there."
Neema MahdaviOperationalizing DesignOps
November 7, 2018
"Designers lose all their grace in thinking about their audience when they step out of design tools and try to communicate with engineers."
Wendy Johansson Surya VankaDesign at Scale: Behind the Scenes
April 29, 2021
"Leading change in a century-old company is a very different challenge."
Lada GorlenkoTheme 1: Intro
January 8, 2024
"I traded my butch boots for kitten heels when interviewing scientists who adhere to biblical beliefs of creationism."
Tamara HaleWar Stories LIVE! Tamara Hale
March 30, 2020
