Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Sha Hwang
The Lost Year
2021 • Design at Scale 2021
Gold
Kevin M. Hoffman
Theme 2: Enterprise Team Journey
2019 • Enterprise Experience 2019
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community
Jayne Engle
Civic Design for the Next Seven Generations—A Discussion on Sacred Civics
2022 • Civic Design Community
Dane DeSutter
Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
2024 • Advancing Research 2024
Gold
Sheryl Cababa
Thinking in systems to address climate with Sheryl Cababa
2024 • Climate UX Interest Group
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Discussion
2017 • Enterprise Experience 2017
Gold
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community

More Videos

Dave Malouf

"Make a proof of concept before investing a lot more time and energy into a design system."

Dave Malouf Amy Thibodeau

Panel: Design Systems and Documentation

November 7, 2017

Surya Vanka

"When groups started swarming on problems, they exhibited autonomy, creativity, experimentation, and hidden leadership."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Etienne Fang

"Leadership is about making other people better as a result of your presence in a way that lasts into our absence."

Etienne Fang

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

March 10, 2021

Steve Baty

"Cultural shifts to experience-driven companies are less about creating new teams and more about creating a collective movement everyone owns."

Steve Baty Richard Dalton Maria Giudice Harry Max

Discussion

June 9, 2016

Sam Proulx

"It is very difficult for somebody who has never used assistive technology to have the same experience as someone who uses it daily for everything."

Sam Proulx

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

December 10, 2021

Sam Proulx

"Accessibility is not a single project, it’s a journey that requires continuous iteration and improvement."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Daniel Gloyd

"Warmth needs scale; if a group is too large, social warmth can break down."

Daniel Gloyd

Designing Warmth

February 26, 2025

Lona Moore

"We framed it as user-centered design because we needed to distinguish it from technical engineering design."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Michael Weir

"The part of the brain we’re aware of is like the press release office; the real decisions happen behind closed doors."

Michael Weir

Mixed Methods and Behavioural Science

May 26, 2023