Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Billy Carlson
Pro-level UI Tips for Beginners
2022 • DesignOps Summit 2022
Gold
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Conference
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Noah Bond
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
2025 • Advancing Research 2025
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community

More Videos

Amy Parness

"Legal was one of the most challenging stakeholders — I wish I’d built those relationships early."

Amy Parness

Scaling Sustainability: Complementary strategies that drive long-term success

May 29, 2025

Katie Hansen

"Selection bias, overgeneralization, data variability, and time constraints are common challenges to synthesis."

Katie Hansen

Finding the unknown in the known: Harnessing meta-analysis and literature review

March 12, 2025

Marc Fonteijn

"Salary is the most objective data point we have, but many questions here are subjective, like satisfaction and design maturity."

Marc Fonteijn

First Insights from the 2025 Service Design Salary(+) Report

December 4, 2024

Dane DeSutter

"Four me gestures happen in that personal gesture space and serve as thinking tools for the speaker."

Dane DeSutter Stephanie Scopelitis

What co-speech gestures reveal about users’ thinking during interviews

June 30, 2023

Kevin M. Hoffman

"Engineers are great at executing code but often lack connection to user experience and design processes."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Benjamin Wiedmaier

"We built AI that suggests projects to participants that pre-match what you’re asking for instead of mass blasting everyone."

Benjamin Wiedmaier Annie Mayfield

Redefining Toolkits: Unbundling to Create a Perfect Match

March 11, 2025

Nicole Wright

"We had 1600 tags in our system at one point, which was overwhelming, so getting taxonomies aligned was a game changer."

Nicole Wright Ned Dwyer

Democratizing Research at HoneyBook

March 9, 2022

Victor Lombardi

"Designers bring a unique cultural perspective to multidisciplinary scientific teams, helping interpret and communicate complex data."

Victor Lombardi Ted Booth HK Dunston Andrew Otwell

Bridging Design and Climate Science

February 14, 2024

Lena Shenkarenko

"Every small action counts when it comes to sustainability in urban settings."

Lena Shenkarenko

Collaborative Wireframing for Creating Team Alignment and Shipping Better Products

October 21, 2020