Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Catt Small
Craft a Vision that Actually Gets Shipped
2026 • Rosenfeld Community
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Alla Weinberg
Workers Are Sick of Change: The Cure is Psychological Safety
2023 • Enterprise UX 2023
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Erika Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Erika Flowers
The Handoff is Dead: Design-Led Engineering with AI Agents
2026 • Rosenfeld Community
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Billy Carlson
Ideation tips for Product Managers
2022 • Design in Product 2022
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Magdalena Zadara
Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
2022 • Civic Design 2022
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community

More Videos

Sarah Fathallah

"Researchers are not trained mental health professionals, so having referral paths is essential when issues arise."

Sarah Fathallah

Lessening the Research Burden on Vulnerable Communities

March 30, 2020

Robert Reimann

"System models provide a human-readable level above the database, enabling stakeholder alignment on complex features."

Robert Reimann

Taming Design Complexity with UX Models

June 8, 2017

Bria Alexander

"We’ve got you covered with notes, sketch notes, slides, and recordings so you can sit back, relax, and enjoy the show."

Bria Alexander Louis Rosenfeld

Opening Remarks Day 1

March 25, 2024

Marc Fonteijn

"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Sara Conklin

"Operations and customer experience are two sides of the same coin."

Sara Conklin

Exit Interview: 20 Years of Tech, One Very Big Bet, and a Lot of Heat Pumps

April 10, 2026

Alla Weinberg

"If there isn’t safety and connection, you get a culture of transaction and silence that kills innovation."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022

Bria Alexander

"If design ops only serves designers, it risks silos; instead it must apply design thinking across R&D and product teams - Patrizia."

Bria Alexander Patrizia Bertini Peter Boersma Jon Fukuda Dave Malouf Theresa Slate Changying (Z) Zheng

Charting the future of DesignOps: A community workshop

April 18, 2024

Allison Sanders

"My manager says never ask me to take a day off, just tell me — it’s a huge cultural shift."

Allison Sanders

Operating with Purpose

January 8, 2024

Verónica Urzúa

"We were educated to minimize the value of our own practice and just reproduce what was done elsewhere."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021