Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Once collaboration loops start compounding, they become muscle memory and the structure supports our work."
Gina Mendolia Jasmine ToyCoordinated collaboration: a Service Design & DesignOps love story
November 19, 2025
"Every thousand people enrolled in healthcare on healthcare.gov was roughly equivalent to a life that might have been saved down the line."
Sha HwangThe Lost Year
June 11, 2021
"The hyperbolic discounting bias means researchers prefer immediate gratification over deferred rewards from reusable knowledge."
Ben Davies Matt Duignan Andrew Michael Dr. Emily DiLeoExpert Panel: The Principles of Research Repository Design
March 11, 2022
"It became a mandate this year for companies to use Astro for all applications in enterprise cross-mission ground."
Michal Anne RogondinoSaving Outer Space: The First UX Design System for Our Nation’s Satellites
January 8, 2024
"Older adults won’t be able to use technology is a preconceived notion we need to challenge."
Amanda Kaleta-Kott Lea Martin, PhDThe Joys and Dilemmas of Conducting UX Research with Older Adults
March 11, 2022
"Innovation labs don’t work because their mission is to be innovative, not necessarily to solve real customer problems."
Jeff GothelfInnovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
"Expert intuition can be right or wrong because it relies on cues and heuristics in uncertain contexts."
Kristen Guth, Ph.D.Out of the FOG: A Non-traditional Research Approach to Alignment
March 28, 2023
"Our brains are wired for efficiency and use heuristics, so they prefer daydreaming over hard conversations."
Joshua GravesWe Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
April 14, 2025
"Using work structure as a taxonomy for knowledge failed due to frequent reorganizations; switching to a jobs-to-be-done taxonomy gave us stability."
Chris MosesStretching the Definition of DesignOps with Product Development
November 7, 2018