Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Renee Reid
Becoming a ResearchH.E.R (Highly Enterprise Ready)
2019 • Enterprise Experience 2019
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Jemma Ahmed
Theme 1 Intro
2026 • Advancing Research 2026
Gold
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold

More Videos

Liam Thurston

"We ran ambient workshops so folks could contribute on their own time and remove the friction of synchronous meetings."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Edgar Anzaldua Moreno

"We used a 0.8 correlation threshold to tightly cluster similar survey responses, balancing cluster count and inclusion."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

Bob Baxley

"Building relationships with our internal partners may well be the highest leverage aspect of our jobs."

Bob Baxley

Theme 4: Intro

January 8, 2024

Bria Alexander

"You’re going to get the importance of empathy to the bottom line."

Bria Alexander

Theme Two Intro

September 8, 2022

Deanna Zandt

"I finally started saying, I understand your budget, but I have one too, and I deserve to be paid."

Deanna Zandt

The Unspoken Complexity of “Self-Care” with Deanna Zandt

July 21, 2022

Mac Smith

"Find your champion before you identify the problems to solve; this person helps navigate complex organizational alignment."

Mac Smith

Measuring Up: Using Product Research for Organizational Impact

March 12, 2021

Prabhas Pokharel

"People get the findings, but they don’t viscerally get it; that’s where video clips make a huge difference."

Prabhas Pokharel Mayo Nissen

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

March 10, 2022

Louis Rosenfeld

"Our library includes thousands of hours of videos created by over eleven hundred people."

Louis Rosenfeld

About the Rosenverse

March 15, 2026

Louis Rosenfeld

"The conversation about design and product collaboration is happening privately inside businesses or from coaches and mentors."

Louis Rosenfeld Christian Crumlish

Opening Remarks

November 29, 2023