Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use."
Peter Van DijckBuilding impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
"Assume you already have a seat at the table."
Jackie AjouxLeveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
January 8, 2024
"You don’t have to become a manager or director to advance; becoming a principal IC role is equally influential."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"Don’t spend too much time trying to translate experience goals directly into business metrics; show the value of experience separately."
Gonzalo GoyanesDesign ROI: Cover a Little, Get a Lot
September 8, 2022
"We chose to focus on research because we wanted to mirror, a bit more robust, the capability of the design teams to understand client needs."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"Qualtrics is fantastic for quantitative surveys and screener logic but isn’t made for qualitative recruitment workflows."
Sarit GeertjesPeople, not Petri Dishes: Stories from a Research Recruiter
September 23, 2019
"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."
Carl TurnerYou Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
March 28, 2023
"If we don’t advocate for understanding AI, more decisions will be made without researchers, leading to unjust outcomes."
Dr. Jamika D. Burge Nick Fine Alexandra Jayeun Lee Greg Nudelman Bo WangHow UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
August 31, 2023
"We’re building a community of craft right now, and craft relies on honesty and vulnerability."
Bud CaddellTheme 2 Intro
September 30, 2021