Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Emily Williams
When UX Research and Institutional Racism Collide: A Case Study
2021 • Advancing Research 2021
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Nick Fine
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Marina Martin
Lives on the Line: The Stakes of UX at the Scale of Government
2018 • Enterprise Experience 2018
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Sara Conklin
Exit Interview: 20 Years of Tech, One Very Big Bet, and a Lot of Heat Pumps
2026 • Rosenfeld Community
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps Summit 2024
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Prerna Makanawala
Achieving Balanced Design Consistency
2021 • Design at Scale 2021
Gold
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold

More Videos

Lais de Almeida

"Imagine data capabilities as Lego bricks versus a box set with instructions to build specific models."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Peter Merholz

"If executives are responsible for the why and managers are responsible for the what, then directors are responsible for the how."

Peter Merholz

The Trials and Tribulations of Directors of UX

July 13, 2023

David Sternberg

"Human behavior is anything but linear, rational, or predictable."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Patrizia Bertini

"Value is not equal to worth; it's how much people perceive something’s worth based on relationships."

Patrizia Bertini

DesignOps + KPIs = Measure your Impact!

January 8, 2024

Gillian Salerno-Rebic

"It’s on each of us to design a process to prevent organizations from overtrusting synthetic insights before real user validation."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Russell Blair

"Designers are thrown into environments with experts that have decades of experience, and we have to come up with something relevant really quickly."

Russell Blair Milan Guenther

Killing the blank page

June 5, 2024

Rittika Basu

"Digital literacy requires someone to examine and peruse information on digital platforms, not just basic use."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Alicia D. Johnson

"Disasters are more than the immediate event; they are the legacy of hundreds of years of policy that led to poor outcomes."

Alicia D. Johnson

Disasters and the 21st Century

December 10, 2021

Rusha Sopariwala

"We’re not afraid to scrap rituals that don’t work anymore to protect time for deep work and be mindful of team energy."

Rusha Sopariwala

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+

June 9, 2022