Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Dave Gray
Connection, Community, and the Future of Work
2026 • Rosenfeld Community
Davis Neable
How to Drive a Design Project When you Don’t Have a Design Team
2021 • Design at Scale 2021
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold
Megan Campos
What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
2021 • Advancing Research 2021
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Alicia D. Johnson
Disasters and the 21st Century
2021 • Civic Design 2021
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Tiffany Cheng
Designing in a Pandemic: Integrating Speed and Rigor
2022 • Design at Scale 2022
Gold
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community

More Videos

Dave Malouf

"I like to think about individuals as cells, teams as organs, and organizations as organisms in an ecosystem."

Dave Malouf

Theme 3: Introduction and Provocation

January 8, 2024

Vanessa Varin

"It feels like we’ve forgotten to ask what the humans were actually building while chasing the tools."

Vanessa Varin

Tools are moments. Capabilities compound.

June 9, 2026

Denise Jacobs

"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Rebecca Topps

"People with disabilities are more willing to participate in studies if it's to make a product they use more accessible."

Rebecca Topps

Planning and conducting remote usability studies for accessibility

September 10, 2020

Billy Carlson

"Wire frames plus a little bit of storytelling is awesome."

Billy Carlson

Tips to Utilize Wireframes to Tell an Effective Product Story

June 6, 2023

Michelle Chin

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

Michelle Chin

The DesignOps Starter Kit

September 29, 2021

Sofia Quintero

"Introducing change is introducing stress and fear and feelings of rejection."

Sofia Quintero

Beyond Tools: The Messy Business of Implementing Research Repositories

March 10, 2022

Tiffany Cheng

"Breaking down debt into smaller slices can enable incremental improvements across upcoming projects."

Tiffany Cheng

Designing in a Pandemic: Integrating Speed and Rigor

June 9, 2022

Scott Plewes

"All models are wrong, but some are useful."

Scott Plewes

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

March 28, 2023