Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Daniel Gloyd
Designing Warmth
2025 • Rosenfeld Community
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
2025 • Advancing Service Design 2025
Gold
Leisa Reichelt
Opening Keynote: Operating in Context
2018 • DesignOps Summit 2018
Gold
Christian Bason
Innovating With People: Unleashing the Potential of Civic Design
2021 • Civic Design 2021
Gold
Wendy Johansson
Design at Scale: Behind the Scenes
2021 • Enterprise Community
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold

More Videos

Yasmine Khan

"The financial health network found that 72% of the population is either coping or vulnerable financially."

Yasmine Khan

Checking Bias and Listening to Financially Vulnerable Americans

March 30, 2020

Alba Villamil

"Walking long distances for water was also a way for village women to bond and share news, not just a chore."

Alba Villamil

Stereotyped by Design: Pitfalls in Cross-Cultural User Research

March 30, 2020

Marissa Cui

"There’s a tension between showing urgency emotionally and delivering detailed data practically in one product."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024

Mark Interrante

"Up to 90% of time in work streams is delay or waiting time, not active work."

Mark Interrante

Collaboration Flows in Product Development

June 9, 2017

David Conrad

"If people have to file requests and learn SQL just to get simple data, you have a culture problem."

David Conrad

The Feeling of Data

September 14, 2023

Emilia Åström

"Experimenting with collaboration methods helps you find what works best for your team."

Emilia Åström Jim Kalbach

Unlock Your Team’s Intelligence with Collaboration Design

June 9, 2022

Kate Towsey

"Adoption is crucial; build your community early by involving them in co-design and pilots."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Anupama Dhareshwar

"Service designers can help the organization untangle complexity across layers so they collaborate effectively."

Anupama Dhareshwar

From blueprint to bot: Designing resilient AI-powered services

November 19, 2025

Angelos Arnis

"One design ops person can work for anything from a handful of designers up to 200 designers, which can be quite challenging."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021