Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"I want to encourage excitement about research and gradually mold people into better researchers."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"Research operations is the people, mechanisms and strategies that set user research in motion."
Fatimah RichmondThe Future of ReOps as a Strategic Function: A Roadmap for Getting There
March 25, 2024
"Every job is a climate job. Wherever we are, the climate needs us to address it in our role."
Sara ConklinA UXer’s 12-Month Journey from Climate Concern to Climate Credibility
June 26, 2025
"Our learning framework does not prescribe but supports reflection in action and demonstration or action."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022
"The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it."
Peter Van DijckBuilding the Rosenbot
June 4, 2024
"If you do enough research, you might find 20% of your users are edge cases, so maybe you’re not building for the right people."
Ron BronsonDesign, Consequences & Everyday Life
November 18, 2022
"If your product isn’t accessible to assistive technology, participants might blame themselves instead of the product."
Rebecca ToppsPlanning and conducting remote usability studies for accessibility
September 10, 2020
"Evaluation might be the most important part of your entire development effort and is often the hardest to do well."
Sarah BarrettAI in Real Life: Using LLMs to Turbocharge Microsoft Learn
February 13, 2025
"Stakeholders began referring to user groups by name—humanizing conversations and keeping us focused."
Dharani PereraThe mandala of service design: unlocking alignment and action through service design
November 20, 2025