Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
PJ Buddhari
Meet Spectrum, Adobe’s Design System
2021 • Design at Scale 2021
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Jemma Ahmed
From Research to Knowledge
2026 • Shift UX 2026
Conference

More Videos

Sarah Gallimore

"We created a Wizard of Oz smoke and mirrors prototype—a simple text message thread between a parent and this service—just to get enough buy-in."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Asia Hoe

"I learned to be relentless about prioritization and to hone in on specific details and use cases."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023

John Calhoun

"Design ops isn’t rocket science, but between us it might actually be harder."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Lais de Almeida

"The impact of service design at the data service level is exponential, making infrastructure more human scale."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Dorelle Rabinowitz

"Feedback isn’t about liking. Helpful feedback needs to be, is this solving your problem or not."

Dorelle Rabinowitz

The Magic Word is Trust

June 15, 2018

Greg Petroff

"The tools are more important than ever even if the title UX becomes less central."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Emily Lessard

"Long-term contracts and retainer arrangements save time by avoiding constant rebidding."

Emily Lessard

RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent

December 9, 2021

Jane Reid

"Accept that in research with vulnerable groups, you will always encounter the unknown and you can prepare to handle that uncertainty."

Jane Reid Janice Hannaway

Self-care in User Research

April 2, 2020

Jennifer Fraser

"Everything everyone knows is only a model. It’s important to get our models out there where they can be challenged."

Jennifer Fraser

What would Emmy Noether Do? Math, Models and Mulling in UX Research

March 29, 2023