Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold
Zariah Cameron
Streamlining an Inclusive Design Practice
2023 • DesignOps Summit 2023
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Steve Portigal
Discussion
2015 • Enterprise UX 2015
Gold
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Jemma Ahmed
Take Back those Words! Reclaiming and Reenergizing the Vocabulary of UX
2026 • Rosenfeld Community
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold

More Videos

Sarah Fathallah

"It's unwise for us to intervene when we're not equipped to close the doors that would be opened in doing so."

Sarah Fathallah

Lessening the Research Burden on Vulnerable Communities

March 30, 2020

Dan Donald

"Often you can tell people just don’t talk, and design systems need that interpersonal stuff to work."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

Dave Hora

"Establishing research is years-long work, requiring coordinated action, self-awareness, rigor, and honest assessment."

Dave Hora

Advice for Establishing Research

December 8, 2022

Mike Brzozowski

"Many companies miss business opportunities by not addressing rising customer search demand for sustainable options."

Mike Brzozowski Laura Palotie Steve Isley Nancy Tsang

UX in everyday products: Empowering climate conscious choices

July 17, 2024

Brigette Metzler

"We decided to take a broad definition of research repositories to lessen shame and embrace the complexity of current practices."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

Bria Alexander

"Managing to outcome, not output, lets people own their way of working and leverages their best strengths."

Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna Smith

The Big Question about Resilience: A panel discussion

September 23, 2024

Roy Opata Olende

"User research can sound intimidating, so our first step was to make it simpler and more approachable."

Roy Opata Olende

How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users

August 6, 2020

Elena Naids

"People who work in government tech are some of the most passionate because they believe in the mission."

Elena Naids Liza McRuer

The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space

October 2, 2023

Lavrans Løvlie

"Service design was originally formulated as the alternative to product thinking, but digital products are actually mostly service experiences."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025