Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Our design ops team was a step behind the growth of our design team, solving the wrong problems at the wrong scale."
John Calhoun Rachel PosmanTwo Sides of the DesignOps Coin: Teams Ops and Product Ops
January 8, 2024
"Researchers were obsessed with scientific rigor while designers used balance, feelings, or intuition as their rigor."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022
"By showing up, you’re doing so not just for yourselves, but for everyone else that’s here."
Louis Rosenfeld Bria AlexanderOpening Remarks
October 2, 2023
"Sometimes organic culture pieces, like playing Wordle at the end of standup, shorten meetings and keep them tight."
Daniel OrbachZero to One: Co-Creating Operating Models with your Team
September 23, 2024
"I started spending more time understanding agent processes at a deeper level beyond just answering tactical questions."
Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClercWhat It's Like To Be a User Researcher at Compass
March 12, 2021
"Design is a very powerful role and at Airbnb people are ready to engage in it as a collective practice."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"Customer value outcomes should drive empowered product teams rather than technical outputs or budgets."
Sabrina Mach Nina WainwrightHow to Design Your Design Operating Model
September 29, 2021
"Design ops’ job is like jazz rules—it provides a framework so creativity can flow without worrying about inventing structure mid-process."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"You have to be responsible for your viewpoint—you can't claim objectivity and ignore the impact."
Paul Pangaro, PhDSystems Disciplines: Table Stakes for 21st Century Organizations
June 6, 2023