Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Elizabeth Churchill
Exploring Cadence: You, Your Team, and Your Enterprise
2017 • Enterprise Experience 2017
Gold
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Sam Proulx
Everything You Ever Wanted to Know About Screen Readers
2021 • Design at Scale 2021
Gold
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Kate Towsey
Shaping the future of research ops: Expanding roles and strategies for a more integrated research ecosystem
2025 • Advancing Research 2025
Gold
Séamus Byrne
Aligning Teams with Choreography
2024 • Enterprise Experience 2020
Gold
World Usability Day Panel Discussion
2022 • DesignOps Community
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold
Bria Alexander
Welcome
2024 • Enterprise Experience 2020
Gold
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Jen Crim
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold
Joshua Noble
Casual Inference
2023 • QuantQual Interest Group

More Videos

Ned Gartside

"The digital sector’s compounded impact on carbon footprint exceeds industries like airlines when aggregated across millions."

Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya Siegman

Navigating accessibility and climate

April 17, 2024

Fredrik Matheson

"It’s better to be honest about it: it’s actually very hard. It’s not impossible, but it’s hard and it takes a long time."

Fredrik Matheson

First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.

June 8, 2016

Joerg Beringer

"The secondary first, primary second sequence may seem a numerical mismatch, but it is the way to go."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Amy Bucher

"We’re often stuck on a hamster wheel of short-term metrics like daily or monthly active users that don’t capture long-term success."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

Ellen Chisa

"Sometimes the tension comes from conflicts in how we think about our values and how we think about value."

Ellen Chisa

The Values of Design

November 29, 2023

Vasileios Xanthopoulos

"We set the system usability scale score as a KPI for all products to improve measurement and usability."

Vasileios Xanthopoulos

A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale

January 8, 2024

Lija Hogan

"Having a diverse team helps ensure you’re asking the right questions in research and design."

Lija Hogan

Practical Principles of Inclusive Research

March 27, 2023

Sean Fitzell

"The product team and the product organization are not real estate agents and we don’t speak the same language."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Brad Orego

"I should have done a few studies first to show people what it looks like, so they could copy templates and methods."

Brad Orego Ned Dwyer

Bringing Customer Research to More Internal Teams

March 10, 2022