Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Daniel Gloyd
Warming the User Experience: Lessons from America's first and most radical human-centered designers
2024 • Rosenfeld Community
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold
Tutti Taygerly
Videconference: How to Work with Difficult People with Tutti Taygerly
2020 • Enterprise Community
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Dave Gray
Group Activity: Making Sense of DesignOps
2017 • DesignOps Summit 2017
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Shreya Dhawan
Making service tangible: the fastest path to higher performance
2025 • Advancing Service Design 2025
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold

More Videos

Aras Bilgen

"Most research presentations bury recommendations under methods; we must lead with what decisions to make."

Aras Bilgen Ari Zelmanow

Research Democratization: A Debate

March 29, 2023

Joerg Beringer

"We believe in coexistence of our tool, ChatGPT, and real customer visits where possible."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Jorge Arango

"I resist premature optimization of tagging and structure; I want to be 80% there rather than perfect and distracted."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)

April 5, 2024

Sarah Barrett

"The more complex the task, the less likely it is to be successful with current AI."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025

Mariah Hay

"First-do-no-harm actually goes farther than just not causing harm; it involves striving for the best possible outcome."

Mariah Hay

Ethics in Tech Education: Designing to Provide Opportunity for All

June 14, 2018

Dolly Parikh

"Instead of spending eight hours job searching, cut it by half and spend the rest solving problems with the skills you have."

Dolly Parikh

Exit Interview #7: Journey of a Social Entrepreneur

May 21, 2026

Bria Alexander

"If you have a question for a speaker, put it in the thread for their talk, not in the general chat."

Bria Alexander

Opening Remarks

November 18, 2022

Hana Nagel

"Firsthand engagement with UX research shows that it doesn’t slow you down — it can actually help things move faster."

Hana Nagel

Turning Research Ripples into Waves

November 8, 2018

Melinda Belcher

"In agencies, you are deployed on projects with finite timelines that can end quickly, whereas in enterprise, people might be doing the same work for five, ten, or fifteen years."

Melinda Belcher

Insider preview of Enterprise Experience 2020

May 28, 2020

Latest Books All books