Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Jacqui Frey
Panel Discussion: Integrating DesignOps
2018 • DesignOps Summit 2018
Gold
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold
Nicole Aleong
What UX research can learn from other research practices [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Jamie Beck Alexander
How can you find your role in climate?
2024 • Climate UX Interest Group
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • DesignOps Summit 2025
Gold
Christian Madsbjerg
Influencing Strategy
2020 • Advancing Research 2020
Gold
Spencer L. A. Stultz
Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
2023 • DesignOps Summit 2023
Gold
Megan Nipe
Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
2021 • Civic Design 2021
Gold

More Videos

Peter Merholz

"We freak out when leadership acts irrationally, but we accept that users do the same because we understand them better."

Peter Merholz

The Trials and Tribulations of Directors of UX

July 13, 2023

Samuel Proulx

"Accessibility is innovation and the kinds of features people with disabilities need are incredible conveniences for the rest of us."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Maggie Dieringer

"Do not judge me by my success, judge me by how many times I fell down and got back up again."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Mac Smith

"Leadership growth among UX research is still fairly organic, so we need to learn how to establish ourselves to take leadership roles."

Mac Smith

Measuring Up: Using Product Research for Organizational Impact

March 12, 2021

Robin Beers

"Simon Roberts calls this the UX ification of research, which leads to a more transactional focus on informing technology requirements."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025

Matteo Gratton

"In our product, no manager can see more data than any designer; transparency is our red line."

Matteo Gratton

Can Data and Ethics Live Together?

October 1, 2021

Sam Proulx

"With cloud apps, users don’t get to choose when to upgrade, which challenges maintaining accessibility continuity."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

November 18, 2022

Dawn Ressel

"Widgets are more than UI; they combine front end code, back end services, and analytics into a reusable package."

Dawn Ressel

Full-Stack User Experiences: A Marriage of Design and Technology

June 9, 2016

Robert Reimann

"Corporate culture types—clan, ad-hocracy, control, compete—shape what software tools will succeed or fail."

Robert Reimann

Taming Design Complexity with UX Models

June 8, 2017