Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively."
Uday GajendarTheme Four Intro
June 6, 2023
"This networked micro economy in medical marijuana transformed the world once recreational use was legalized."
Leah BuleyClosing Plenary: The Crisis of Digital
March 31, 2020
"We want to make sure researchers spend one hour in office hours, not eight to twelve hours a week helping others."
Mike OrenImproving Democratized Research with CustomGPTs and Gems
February 25, 2026
"Research operations can and should be engines of strategic influence."
Christopher GeisonTheme 1 Intro
March 25, 2024
"Many hiring managers feel stuck by bureaucracy and policies that haven’t adapted, limiting candidate pools to specific locations."
DesignOps and The Great Talent War of 2021
August 19, 2021
"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."
Sam ProulxAccessibility: An Opportunity to Innovate
June 8, 2022
"Focus changes are critical to inform screen reader users when dialogs open or content changes."
Sam ProulxDesigning For Screen Readers: Understanding the Mental Models and Techniques of Real Users
December 10, 2021
"Not everyone using machine learning is your user; think also about the people labeling the data feeding these models."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
"You don’t need special software to get started analyzing gestures and embodied actions; you just need video and a notepad."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024