Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Connect with the Advancing Research Community
2026 • Advancing Research 2026
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Sheri Byrne-Haber
Accessibility at Scale
2021 • Design at Scale 2021
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Daniel Gloyd
Warming the User Experience: Lessons from America's first and most radical human-centered designers
2024 • Rosenfeld Community
Eduardo Ortiz
Day 3 Theme Panel
2025 • Advancing Research 2025
Gold
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
Jemma Ahmed
Theme Panel
2025 • Advancing Research 2025
Gold
John Taschek
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold
Ellie Krysl
Planned Right. Managed Right. Designed Right.
2023 • Enterprise UX 2023
Gold

More Videos

Victor Udoewa

"Colonial ways of being, knowing, and valuing will never produce emancipatory methodologies."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Paul Pangaro, PhD

"If you don't have shared language and values, you can't coordinate your actions or agree on what to do."

Paul Pangaro, PhD

Systems Disciplines: Table Stakes for 21st Century Organizations

June 6, 2023

Amy Jiménez Márquez

"Writing helps me clearly articulate ideas and feedback, which is a superpower as a manager."

Amy Jiménez Márquez Michael J. Metts Joie Chung

The Atypical UX Manager Path

July 23, 2020

Melissa Tsang

"At Salesforce, everyone from our CEO Marc Benioff down writes a V2MOM to align with our values every year."

Melissa Tsang

From Insights to Action: Driving Business Values through DesignOps

January 8, 2024

Sam Proulx

"The GUI transition meant assistive tech had to track cursor, mouse, and graphical objects, making it far more complex."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

June 10, 2022

Saara Kamppari-Miller

"Accessibility is more of a process than a result; it starts at the very beginning of product development with research including disabled users."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Alana Washington

"Without physical health, we cannot have creative health, and then we cannot have organizational health."

Alana Washington

Theme 1: Introduction and Provocation

January 8, 2024

Laura Schaefer

"Design operations is kind of like an experimentation ground where people are already invested and willing to try things."

Laura Schaefer

DesignOps: A Conduit for Inclusion

September 9, 2022

Patrick Boehler

"Most people joined us with tactical asks but the conversations became strategic."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025