Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Michelle Morrison
Culture Design
2020 • DesignOps Community
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Peter Van Dijck
Building new AI skills: Creating outsized UX value with evals
2026 • Designing with AI 2026
Gold
Sarah Gallimore
Inspire Progress with Artifacts from the Future
2022 • Civic Design 2022
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Catt Small
Craft a Vision that Actually Gets Shipped
2026 • Rosenfeld Community
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Sandra Camacho
Creating More Bias-Proof Designs
2025 • Rosenfeld Community
Lais de Almeida
Designing Data Services
2024 • Advancing Service Design 2024
Gold
Paul Ford
New work, new words: A glossary for AI
2026 • Designing with AI 2026
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold

More Videos

Sylvie Abookire

"When you step away as a conflict manager, the conflict often just reignites because the root issues aren’t addressed."

Sylvie Abookire Susan Abookire Caitlyn Nalder

A Civic Designer's Guide to Mindful Conflict Navigation

November 17, 2022

Megan Blocker

"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."

Megan Blocker Lada Gorlenko Fatimah Richmond Molly Stevens

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]

November 9, 2023

Jamie Beck Alexander

"Anything that you can do is needed because our institutions were inherited from the past and need us to lead them toward the future."

Jamie Beck Alexander Nina Gregg Shawn Petersen Bill DeRouchey

How can you find your role in climate?

January 17, 2024

Mike Oren

"Position your discovery work as de-risking investments rather than just fuel for innovation or empathy building."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Jen Cardello

"It doesn’t matter how much data you have if you don’t ask the right question."

Jen Cardello Dr. Shadi Janansefat Alex Wright

Curating insight: Strategies for integrating knowledge across research functions

March 11, 2025

Rachael Greene

"UX research is a team sport and our research process is cross-functional and non-negotiable."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Christian Crumlish

"The bots can produce large amounts of code quickly, but many lines are test or documentation code, not production."

Christian Crumlish

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

August 14, 2025

Cassandra Piester

"Operations have to be constantly improving, just like when we ship features."

Cassandra Piester

Developing and Deploying Your Design Operations Strategy

September 24, 2024

Dan Willis

"Personas need to push back. Conflict makes for better stories and better products."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019