Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
















More Videos

"Creativity, accountability, and authenticity are going to be the new markers of humanity."
Katie JohnsonDisrupting generative AI products with just-in-time consumer insights
June 4, 2024

"Butter is about consistently showing up and being present so people don’t forget you."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022

"Risk-sharper is a role assigned within Risk Management that carries teams through the risk process to mitigate it."
Christian RohrerResearch Operations at Scale
November 7, 2017

"People in our environment had an allergic reaction to happiness or delight, so we used sentiment or satisfaction instead."
Louis Rosenfeld Jose Coronado Rachel Posman Guneet Singh Crystal YanThe Bigger Picture: A Panel Discussion
October 23, 2019

"We must not only fix today’s problem but also foresee what the future holds to build the best playground for our teams."
Ebru NamaldiDesigning the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
September 11, 2025

"Our mission is to support the methods and processes devoted to producing high quality design."
Jilanna WilsonDistributed DesignOps Management
February 26, 2019

"I booked rooms, set up usability tests, but no one came until we bribed with beer and chocolate."
JJ KercherA Roadmap for Maturing Design in the Enterprise
June 15, 2018

"Culture trumps strategy. When culture derails your best plans, you need both strategic air cover and grassroots momentum."
Ted Booth Sam Ladner Fredrik Matheson Russ UngerDiscussion
June 8, 2016

"Navigating uncertainty is part of our work; uncertainty actually becomes a catalyst we didn’t think we needed."
Jamika BurgeEmbracing change: Navigating shifting landscapes with compassion and agency
March 11, 2025