Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"The SIR model is simple but can be applied beyond viruses—to information spread, finance, and UX adoption."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"Retrieval augmented generation is just adding results from a search into the model’s context to make it more grounded."
Peter Van DijckDesigning AI-first products on top of a rapidly evolving technology
June 10, 2025
"The difference between director and principal often lies in whether you’re inspired more by leading people or focused on outputs and craft."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"Designers are change agents within their organizations because we’re multidisciplinary, empathetic, and compassionate."
Sheryl Cababa Alexis OhThinking in systems to address climate with Sheryl Cababa
June 12, 2024
"There’s nothing aesthetic to grab onto, so you’re not gonna be focusing on type styles, fonts, colors, photos."
Billy CarlsonTips to Utilize Wireframes to Tell an Effective Product Story
June 6, 2023
"In Procore, design moved from tasting the cake to baking the cake by being involved early in strategy and planning."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"Designers should not be left to figure things out alone as we grow faster."
Ebru NamaldiDesigning the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
September 11, 2025
"We wrote one great security narrative and then just copied and pasted it into every other piece of paperwork."
Marina MartinLives on the Line: The Stakes of UX at the Scale of Government
June 14, 2018
"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."
Carl TurnerYou Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
March 28, 2023