Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Nathan Shedroff
How Will Design be Taught When the Schools Shut Down?
2026 • Rosenfeld Community
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Jen Crim
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Steve Portigal
War Stories LIVE! Steve Portigal
2020 • Advancing Research 2020
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Joi Freeman
A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)
2020 • Advancing Research 2020
Gold

More Videos

Peter Van Dijck

"This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

John Cutler

"If you need to cross a dangerous river, you don’t paddle straight into it; you use the opposing force of the river to move forward."

John Cutler

Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)

December 3, 2024

Ross Smith

"Joshi the toy giraffe resonated with everyone on the team at the Ritz-Carlton, from chefs to spa attendants."

Ross Smith

Breaking Barriers with Empathy

June 9, 2017

Nathan Shedroff

"To be business and design, not business versus design, we have to change the language we use to talk about value."

Nathan Shedroff

Redefining Value: Bridging the Innovation Culture Divide

May 14, 2015

Husani Oakley

"This is a journey with no end, and it’s amazing that we can continue the conversation beyond this session."

Husani Oakley

Theme Two Intro

June 6, 2023

Greg Petroff

"I know exactly this job, all its problems and dysfunctions, and I don’t want to do that anymore."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Bas Raijmakers, PhD (RCA)

"We answer questions differently when we’re living life and doing activities than when we’re sitting down facing the camera."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Neil Barrie

"Culture is the lens through which we experience our lives and products today."

Neil Barrie

Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture

March 25, 2024

Sheryl Cababa

"Designers are change agents within their organizations because we’re multidisciplinary, empathetic, and compassionate."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024