Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Megan Blocker
A Selectively Scrappy Approach to ResearchOps
2018 • DesignOps Summit 2018
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Josh Clark
Sentient Scenes and Radically Adaptive Experiences
2025 • Designing with AI 2025
Gold
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold

More Videos

Eric Shumake

"The hardest part is knowing what needs to change but not having the influence to change it."

Eric Shumake

Diagnosis UX: Building Influence in Healthcare Design

April 9, 2026

Sarah Rink

"If the research question requires deep context, remote probably won’t do."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Ashley Sewall

"Transitions can be long. I wished I had known that the identity shift is harder than the skill shift."

Ashley Sewall

Exit Interview #5: Designing My Life After Tech

February 19, 2026

Katie Hansen

"Testing 20 trust signals simultaneously saved significant time and resources compared to running individual AB tests."

Katie Hansen

Experimental research: techniques for deep, psychology-driven insights

March 12, 2025

Mansi Gupta

"Safety is a fundamental human need which is often taken for granted and maybe that’s why it’s forgotten about."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022

Jemma Ahmed

"We add value not by providing more data but by introducing critical thought, friction, and reflection into organizational insight-making."

Jemma Ahmed Megan Blocker Eduardo Ortiz

Redefining the research toolkit: Expanding methodologies for a changing world

March 12, 2025

Alnie Figueroa

"Start tinkering, playing around, and pushing AI’s limits because the industry shift is going to get faster."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Amahra Spence

"We have to design for better endings, the most regenerative possible, instead of hoarding power or clinging to long-term roles."

Amahra Spence

Designing for Liberation, Rehearsing Freedom

November 18, 2022

Sam Proulx

"Designers and developers can turn on a screen reader to do a technical test, but they can’t understand the real user experience without actual users."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

October 2, 2023