Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Taiye Akin-Akinyosoye
Amplifying voices and enhancing user research through group interviews
2025 • Advancing Research 2025
Gold
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
The AI + Design wave has arrived: Making sense of the 2026 AI + Design Report
2026 • Rosenfeld Community
Lily Aduana
5 Reasons to Bring Your Recruiting in-House (and How To Do It)
2021 • Advancing Research 2021
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Panel Discussion: Communicating the Value of DesignOps
2018 • DesignOps Summit 2018
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community
Steve Portigal
War Stories LIVE! Steve Portigal
2020 • Advancing Research 2020
Gold
Ignacio Martinez
Fair and Effective Designer Evaluation
2024 • DesignOps Summit 2024
Gold
Steve Baty
Breaking Out of Ruts: Tips for Overcoming the Fear of Change
2016 • Enterprise UX 2016
Gold
Dawn Ressel
Full-Stack User Experiences: A Marriage of Design and Technology
2016 • Enterprise UX 2016
Gold
Nicole Aleong
Future Orientations to Everyday Life: Futures Anthropology as a Methodology
2024 • Advancing Research 2024
Gold
Terry Buckman
Wargaming (An Introduction)
2023 • Enterprise Community

More Videos

Dave Hoffer

"AI isn’t about being an expert for most roles yet, but being AI conversant and experimental is crucial."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Louis Rosenfeld

"Our strong UX process keeps product focused and bias-free as we design together."

Louis Rosenfeld

Founder’s Welcome

December 6, 2022

Brian T. O’Neill

"The presenting problem might be a dashboard with a score, but the real need is deciding what to do with that information."

Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike Oren

Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?

February 18, 2022

Marisa Bernstein

"During testing sensitive subjects, have relevant resources at the ready, like shelter beds for participants in need."

Marisa Bernstein

It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing

December 9, 2021

Louis Rosenfeld

"Climate UX feels like 1995 again, an exciting time of discovery and cross-domain jumps."

Louis Rosenfeld Matt Jones Olga Khroustaleva Michael Leggett Karol Munoz

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Jake Burghardt

"Activating insights multiple times can be necessary before teams truly internalize and act on them."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Bria Alexander

"Our sponsor sessions are not sales pitches; they are serious, high content learning opportunities for everyone."

Bria Alexander

Opening Remarks

November 17, 2022

Lisa Welchman

"Governance participation isn’t optional if you want to avoid reactive impositions down the line."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Kevin Bethune

"It’s all too easy to navigate to a mode of protection and become the gatekeeper controlling what is let in and out of the team."

Kevin Bethune

Gatekeepers and Servant Leadership

January 30, 2020