Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Kristin Skinner
8 Types of Measures in Design Operations
2020 • DesignOps Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps Summit 2024
Gold
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community

More Videos

Jake Burghardt

"Stop Wasting Research is really about thinking about research at scale and providing a big menu of different directions to try."

Jake Burghardt

Finding More Inroads into Research Impact

February 20, 2026

Jen Cardello

"Doctors don’t like using EHRs because it turns them into clerks; they’re engaging with a machine instead of a patient."

Jen Cardello

Standardizing Product Merits for Leaders, Designers, and Everyone

June 15, 2018

Erin Hoffman-John

"Ecosystems have reinforcing loops that can be out of control, like algae in a fish tank, and balancing loops that maintain equilibrium."

Erin Hoffman-John

This Game is Never Done: Design Leadership Techniques from the Video Game World

November 6, 2017

Bria Alexander

"We need standardized role definitions, not everyone is a manager just because they manage initiatives - Peter Bosma."

Bria Alexander Patrizia Bertini Peter Boersma Jon Fukuda Dave Malouf Theresa Slate Changying (Z) Zheng

Charting the future of DesignOps: A community workshop

April 18, 2024

Jerome “Axle” Brown

"Everyone wants to see themselves reflected in the research questions and findings."

Jerome “Axle” Brown

How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon

March 11, 2021

Mitchell Bernstein

"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."

Mitchell Bernstein

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

September 29, 2021

JD Buckley

"Fight to communicate your passion in a way that is digestible for other people."

JD Buckley Margot Dear Jim Kalbach Janaki Kumar

COMMUNICATE: Discussion

June 14, 2018

Patrizia Bertini

"Compliance is everyone's concern but no one's responsibility."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Alissa Briggs

"An experiment coach spends about 10 to 20 percent of their time helping the team change mindsets and actions."

Alissa Briggs

How to Coach Enterprise Experimentation

May 14, 2015