Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • Prioritizing clarity over consistency can lead to better user experience outcomes.

  • Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Emily Danielson
“I mean, I can lift a shovel”: Design Skills in Disaster Response
2022 • Design at Scale 2022
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Adam Cutler
People + Places + Practices = Outcomes
2016 • Enterprise UX 2016
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
John Maeda
About Design Organizations
2019 • DesignOps Community
Aleksandra Korczynska
Survey Tools
2026 • Advancing Research 2026
Conference
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Experience 2019
Gold
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Veevi Rosenstein
Building for Scale: Creating the Zendesk UX Research Practice
2024 • Enterprise Experience 2020
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold

More Videos

Alla Weinberg

"When we’re mobilized or immobilized, our IQ literally drops by half and our peripheral vision narrows."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022

John Calhoun

"Organizational cracks and rickety bridges between teams are signals that design ops is needed here."

John Calhoun

Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb

October 1, 2021

Maria Giudice

"The word user kills your ability to put faces around our customers."

Maria Giudice

Remaking the Making Company: Moving from Product to Experience

June 9, 2016

Jackie Velasquez-Ross

"People often change their entire selves just to seem educated or fit in at work."

Jackie Velasquez-Ross

Talent Acquisition and Our Responsibility

June 16, 2020

Bilan Hashi

"Reflexivity lets us examine our beliefs and practices during research to understand how we show up."

Bilan Hashi

The Tension Between Story Collecting and Story Telling in Research

March 10, 2021

Dave Hora

"Sometimes hidden blockers come from power structures that prefer things stay the way they are."

Dave Hora

Advice for Establishing Research

December 8, 2022

Josh Clark

"With bespoke UI, you don’t present every single path to the user; you let the right tool appear immediately for the job."

Josh Clark Veronika Kindred

Sentient Scenes and Radically Adaptive Experiences

June 11, 2025

Zen Ren

"When a cognitive level is missing, users adapt by performing higher-level tasks as workarounds, which is exhausting."

Zen Ren

Taking Inspiration from Instructional Design for Research

March 10, 2022

Jorge Arango

"I resist premature optimization of tagging and structure; I want to be 80% there rather than perfect and distracted."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)

April 5, 2024