Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Transitions can be long. I wished I had known that the identity shift is harder than the skill shift."
Ashley SewallExit Interview #5: Designing My Life After Tech
February 19, 2026
"I was not able to come up for them to be involved so I had to learn how to structure it in a way that we could share how this was important for the team."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"Innovation isn’t just a buzzword in design ops; it’s at the core of how we shape the future of the design practice."
Jon FukudaTheme 3 Intro
September 25, 2024
"I spent too much time trying to change company culture and should have focused more on just getting things done."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Technology that includes everyone, especially those from vulnerable populations, ensures that what gets built will work for everyone."
Marisa BernsteinIt Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
December 9, 2021
"Hidden disabilities like mental health and ADHD often cause people not to disclose their needs, so anonymity is key."
Rebecca ToppsPlanning and conducting remote usability studies for accessibility
September 10, 2020
"The team is passionate, creative, and innovative, building experiences that people love."
Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani PahwaCulture, DIBS & Recruiting
June 11, 2021
"Taking care of ourselves first is essential before we can effectively care for others."
Lada GorlenkoTheme 3: Introduction
June 10, 2021
"If only we could just get that seat at the table."
Brendan JarvisFraming Tomorrow by Questioning Today
June 8, 2022
