Resilient Enterprise Design
Summary
What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.
Key Insights
-
•
Enterprise design must account for complex organizational contexts, not just individual user happiness.
-
•
Resilience in design means creating systems that flex and adapt under stress rather than breaking.
-
•
Customization is essential in enterprise software for companies to express their brand, culture, and workflows.
-
•
Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.
-
•
Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.
-
•
Prioritizing clarity over consistency can lead to better user experience outcomes.
-
•
Successful platforms often start by solving specific, concrete problems before generalizing widely.
-
•
Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.
-
•
Making it significantly easier to do the right thing drives adoption and behavior change in design.
-
•
Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.
Notable Quotes
"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."
"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."
"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."
"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."
"If you design for everyone, no one is satisfied — start with specific solutions then generalize."
"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."
"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."
"Resilient design needs to bend without breaking — to survive stresses while still delivering value."
Or choose a question:
More Videos
"Management consultants sell solutions to problems, not just research data, which is why they command high fees."
Nicole Aleong Michaela Mora Prayag Narula Brianna SylverWhat UX research can learn from other research practices [Advancing Research Community Workshop Series]
September 14, 2023
"What we often see in enterprises is anecdotal or self-reported data that doesn’t reflect the true user ecosystem."
Christian RohrerInsight Types That Influence Enterprise Decision Makers
May 13, 2015
"We have a moral duty to bring global conversations back to local communities to increase diversity and richness."
Patrizia Bertini Alexandra Mengoni LeónPushing DesignOps’ Influence into New Global Markets
September 9, 2022
"A living systems lens urges us to see wholes, holes, and interdependent relationships in organizations."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025
"Auto captions on YouTube struggle with accents and technical terms, so manual or human-reviewed captioning is essential for accuracy."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"Machines can identify correlation via association, but it’s extremely difficult for them to reason and identify causality."
Liwei DaiThe Heart and Brain of the AI Research
March 31, 2020
"Research ops is not just about delivering efficiency; it’s about creating a map and a vision of research across the whole organization."
Brigette MetzlerScaling ResearchOps: Helping Researchers do Their Best Work
March 30, 2020
"Legal careers value experience and credibility more as you age, unlike tech where ageism is prevalent."
Chelsey GlassonExit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
December 17, 2025
"Trust is hard to find but essential; we hire smart people so let’s all trust and move forward."
Scher Foord Corey Greenltch Sarah RoweTurn the Ship Around: How to Apply Design Thinking Across Your Organization
June 10, 2021