Rosenverse
Resilient Enterprise Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Resilient Enterprise Design

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Resilient Enterprise Design
Speakers: Craig Villamor
Link:

Summary

What is resilient enterprise design, and how can you incorporate it into your own enterprise organization? Craig Villamor is the VP of Product Experience & Design at AppDynamics and he talks about applying context and practicality to enterprise UX design to build resiliency.

Key Insights

  • •

    Enterprise design must account for complex organizational contexts, not just individual user happiness.

  • •

    Resilience in design means creating systems that flex and adapt under stress rather than breaking.

  • •

    Customization is essential in enterprise software for companies to express their brand, culture, and workflows.

  • •

    Loss of design control due to device variety and user customization requires influence over user behavior rather than strict enforcement.

  • •

    Design principles are crucial to reduce indecision and provide a clear framework for decision-making in complex projects.

  • •

    Prioritizing clarity over consistency can lead to better user experience outcomes.

  • •

    Successful platforms often start by solving specific, concrete problems before generalizing widely.

  • •

    Design systems function as living products that maintain consistency, flexibility, and scale across an ecosystem, including users.

  • •

    Making it significantly easier to do the right thing drives adoption and behavior change in design.

  • •

    Modeling real-world scenarios and anticipating customization scenarios helps create resilient, flexible enterprise applications.

Notable Quotes

"In the enterprise, it’s really about make me effective taking into account non-user personas as well as the individual."

"My boss might be looking over my shoulder and see nothing but red and think I’m not doing my job."

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

"We’re really passionate about our craft but we’re not in control — that’s a shared hallucination we must give up."

"If you design for everyone, no one is satisfied — start with specific solutions then generalize."

"The highest paid person’s opinion, or HIPPO, often makes decisions in the absence of principles and insights."

"Make it difficult to create ugly presentations — make it ten times easier to do the right thing."

"What happens when a user customizes the UI? Does the experience break? This is the question to ask."

"A style guide is an artifact, but a design system is a living, funded product with a roadmap serving an ecosystem."

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Ask the Rosenbot
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
James Wieselman Schulman
Research is a team sport: advancing the work when everyone does the research
2026 • Advancing Research 2026
Gold
Jayne Engle
Civic Design for the Next Seven Generations—A Discussion on Sacred Civics
2022 • Civic Design Community
Patrizia Bertini
DesignOps + KPIs = Measure your Impact!
2024 • DesignOps Summit 2020
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Craig Brookes
"Just Make it Look Good" and Other Ways We're Misunderstood
2021 • Design at Scale 2021
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Sheryl Cababa
Integrating Systems Thinking Into Your Practice as a Designer
2025 • Rosenfeld Community
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Elizabeth Sklar
Co-creating research enablement with your tech org: a case study
2026 • Advancing Research 2026
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold

More Videos

Lena Shenkarenko

"Every small action counts when it comes to sustainability in urban settings."

Lena Shenkarenko

Collaborative Wireframing for Creating Team Alignment and Shipping Better Products

October 21, 2020

Sahibzada Mayed

"Care is a relational practice, a form of reciprocity, and a way of being in community and kinship."

Sahibzada Mayed Lauren Lin

Cultivating Design Ecologies of Care, Community, and Collaboration

October 4, 2023

Joerg Beringer

"Product managers appreciate the jobs to be done desired outcome statements because they are not overly detailed but actionable."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Roberta Dombrowski

"Sharing small, incremental updates about research progress provides visibility and makes people appreciate the craft behind the work."

Roberta Dombrowski Sam Duong Woloszynski

Making Research a Team Sport

March 11, 2022

Joseph Williams

"Talent is evenly distributed, but opportunity is not."

Joseph Williams Nepani Birondo Matt Readman Allison Ngo

Unlocking impact and influence through inclusive hiring in research

December 16, 2021

Dan Ward

"Failure is an outcome, not an identity. I may have failed, but I am not a failure."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Dem Gerolemou

"AI is just a tool. If AI is just a tool, what is behind it? Technology working with complex data models."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Josina Vink

"Instead of perpetuating professional design as the dominant approach, we should support people's many ways of shaping systems."

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Chloe Amos-Edkins

"Understanding culture means looking at a spectrum from global trends down to intimate communities."

Chloe Amos-Edkins

A Cultural Approach: Research in the Context of Glocalisation

March 27, 2023