Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
Thursday, November 9, 2023 • Advancing Research Community
Share the love for this talk
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
Speakers: Megan Blocker , Lada Gorlenko , Fatimah Richmond and Molly Stevens
Link:

Summary

Three of your research colleagues discussed and defended their respective positions on what UX research “maturity” looks like. Participants then engaged with them in a discussion and Q&A, facilitated by Lada Gorlenko.   “Absent a strong baseline level of data fluency, product teams struggle to harness the power of insight in their work. As UX and UXR leaders, we are uniquely positioned to define what fluency looks like for our organizations and help teams transform to achieve it.”   – Megan Blocker “Research has come a long way, but we have a long way to go. Our future success rests on two pivotal aspects of maturity: our leadership’s proximity to power and the use of ‘Strategic Research Programs’ to deliver value beyond Design and Product.“  – Fatimah Richmond “Does UX maturity matter in the age of Generative AI? Is your ability to do well as a team going to depend on your UX skills? Or your tech or people skills?”  – Molly Stevens

Key Insights

  • Maturity is not just knowing what to do, but also understanding what not to do.

  • Research maturity involves acknowledging the need for continual learning and adapting to new information.

  • The growth mindset is crucial for recognizing opportunities to enhance research practices.

  • Mature research teams understand how to integrate both qualitative and quantitative insights within product development.

  • Strategic roles in research operations are essential for elevating the role of research in decision making.

  • Understanding the broader business context can enhance the impact of research efforts.

  • Effective collaboration between research and other organizational functions leads to improved outcomes.

  • Metrics and scorecards are critical for communicating the value of research to stakeholders effectively.

  • AI tools can enhance efficiency but must not replace the essential human aspects of research.

  • Organizational maturity in research requires a reevaluation of team structures and leadership dynamics.

Notable Quotes

"Maturity is when I know what I do and I'm confident in it."

"Maturity also involves responsibility and the judgment to say no when necessary."

"Research maturity means having a growth mindset and understanding that there's always more to learn."

"I believe we need to step outside research and understand other parts of the business."

"The quality of our work matters in context to where we're working."

"We need to transform our output into measurements that show real impact."

"Understanding AI is crucial to defining how it can enhance our research practices."

"Maturity is about supporting the business goals, not just about improving research skills."

"Research should not just aim for a seat at the table, but should help to redefine that table."

"Our craft has so much potential, and now is a very exciting time for us."

Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Ilana Lipsett
Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
2021 • Civic Design 2021
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Megan Campos
What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
2021 • Advancing Research 2021
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Jim Kalbach
Jobs To Be Done
2021 • Enterprise Community
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold

More Videos

Ed Mullen

"Designers play a key role in shaping the developer experience to enhance productivity in government agencies."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Peter Levin

"When I suggest that we could be catalysts for robust action, this is what I mean."

Peter Levin

Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility

March 25, 2024

Bria Alexander

"We have been meeting every month for a few years now."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Kate Koch

"Our power to unlock greater customer experience quality and efficiency is vital"

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Amy Marquez

"Each of those sides contributes revenue to the bottom line in some way."

Amy Marquez

INVEST: Discussion

June 15, 2018

Brenna Fallon

"Never try and think of a person as just a resource to be moved around."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Brian Moss

"Creating options is critical; one size does not fit all."

Brian Moss

What Does it Mean to be a Resilient Research Team?

March 9, 2022

Adel Du Toit

"I wanted to make sure that we find a way to give our product teams the raw ingredients they need."

Adel Du Toit

Get Your CFO To Say: 'Our Strategic Goal is User Obsession'

June 10, 2022

Kate Koch

"We're super ops, and we've discovered we have a lot of superpowers."

Kate Koch Jean-Claire Fitschen

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 29, 2021