Peter Merholz

" Design roles are blurring or dead; super senior individual contributor roles are emerging as a new career path. "

" If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers. "

" Getting everyone to agree on what research should answer and in what order is where the fruitful back and forth happens. "

" Boldness is only possible and enabled by generosity. Generosity means empathy, collaboration, and transparency. "

" UX directors often feel like this poor person in the middle getting pulled in all these directions. "

" Making career architectures explicit empowers employees to drive their own growth independent of managerial changes. "

" Organizing design teams by user journey rather than by product better supports a coherent end-to-end experience. "

" If you want your teams to be bold, you need explicit quality standards and the courage to say no. "