Welcome
Summary
In this opening talk for the 2022 Design Ops Summit, Lou Rosenfeld from Rosenfeld Media reflects on the evolution of design operations since Dave Malouf coined the term in 2017. The overarching theme of this year's summit is clarity, although the event also highlights tooling, accessibility, inclusivity, and the growing role of design ops as design management. Lou introduced Bria Alexander, an accomplished Adobe design ops leader and co-curator alongside John Fukuda, Sarah Compari Miller, and Fareed Sabatov. Together, they organized a condensed two-day summit structured around four key themes: growing successful design operations, scaling design organizations, building inclusive design ops practices, and envisioning the future of design operations. Attendees from over 600 global participants connect through Slack channels and engage with both main program and sponsor sessions, which are free and open to everyone. The community aspect is strongly emphasized, encouraging networking, cohort collaboration, and active participation. The summit offers extensive resources including session recordings, slide decks, and sketchnotes by MJ Broadbent, a seasoned graphic facilitator. Rosenfeld Media also underscores the importance of a safe, respectful environment underpinned by a clear code of conduct. The event leverages virtual formats, social events, and interactive Q&A opportunities to build a vibrant, inclusive practice community despite physical distance.
Key Insights
-
•
Design Ops has matured significantly since its term was coined in 2017 by Dave Malouf.
-
•
The central theme of the 2022 summit is clarity, reflecting both practice growth and self-reflection among practitioners.
-
•
The summit unites 613 participants globally, highlighting the diversity of backgrounds and design operations journeys.
-
•
Bria Alexander plays a key role as both MC and curator, supported by John Fukuda, Sarah Compari Miller, and Fareed Sabatov.
-
•
Four key themes structure the summit: growth, scaling, inclusivity, and the future of design operations.
-
•
Sponsor sessions provide free, high-quality, non-sales content accessible to anyone interested in Design Ops.
-
•
Slack channels act as the main hub for interaction, networking, cohort discussions, and customer support.
-
•
Resources like videos, slide decks, and expert sketchnotes by MJ Broadbent are made promptly available, reducing note-taking pressure.
-
•
A strong focus on community kindness, safety, and inclusion is maintained through a publicly accessible code of conduct.
-
•
The digital swag bag and social activities, such as games sponsored by Verizon, enhance virtual engagement and community bonding.
Notable Quotes
"It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me."
"The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet."
"You bring energy that blows me away. I’m so excited by your excitement."
"The conference is your annual opportunity to get to know each other and to step back together and amplify the power of design."
"Sponsor sessions are not sales pitches. They offer incredibly high-quality content and are free to anyone to attend."
"Slack is the heart and soul of this conference, where the most intimate interactions happen."
"MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself."
"There’s no need to take notes. All session materials and videos will be shared quickly after presentations."
"Even though we’re virtual, we are still a community and obligated to treat each other with kindness and respect."
"Please read our code of conduct. Every participant should feel safe, included, and welcome."
Or choose a question:
More Videos
"After holding a warm cup of coffee, people perceive others as more trustworthy and engaging."
Daniel GloydDesigning Warmth
February 26, 2025
"Behavioral turbulence happens when flow breaks down, causing chaotic and unpredictable user interactions."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025
"You have to ask specific, very precise questions, not big general ones, to get useful AI results."
Karen McGrane Jeff EatonAI for Information Architects: Are the robots coming for our jobs?
November 21, 2024
"Everyone is circling around similar topics but in very different ways—there’s a battle of models but more similarities than differences."
John CutlerOxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
December 3, 2024
"In a hyperconnected world, design leadership is under constant personal inspection, making kindness and empathy really hard."
Erin Hoffman-JohnThis Game is Never Done: Design Leadership Techniques from the Video Game World
November 6, 2017
"HITS is not a replacement for researchers but an augmentation to scale their expertise across the organization."
Matt DuignanHITS, Microsoft's internal human insight system: From research library to living body of knowledge
July 16, 2019
"The team lead is the most important role in a scaling design organization because they uphold quality and culture daily."
Peter MerholzDesign at Scale is People!
June 11, 2021
"I wish I’d spent more time cultivating relationships and trust with the designers embedded in other business units."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"Visions capture held knowledge that a team has maybe not been able to yet take action on."
Catt SmallCraft a Vision that Actually Gets Shipped
April 30, 2026
