Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+
Gold
Thursday, June 9, 2022 • Design at Scale 2022
Share the love for this talk
Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+
Speakers: Rusha Sopariwala
Link:

Summary

For a rapidly-growing company like Wayfair, scaling in all functions and optimizing at both micro and macro levels, a constant state of change is normal. Wayfair’s hiring landscape has exploded in the past two years with new offices in CA, Austin, Toronto and Berlin, requiring new ways of working, across disciplines, timezone and borders to be effective. In order to ensure connections and best practices across disciplines (product design, user research, content strategy) and end-user teams, strategic ways of working must be put in place to successfully serve our customers, and each other. We not only instituted ceremonies and best practices that have proven to successfully accelerate shared learnings in the last 2 years, we continually optimize those practices, as changes inevitably present themselves. In this talk, we’ll take a closer look at the practices in Wayfair’s Supplier space (also known as Partners), which has 50+ team members.

Key Insights

  • Wayfair’s Global Experience Design team stretches across six locations and speaks 27 languages, requiring mindful and inclusive collaboration strategies.

  • Traditional in-office rituals like sticky notes and whiteboard sessions did not translate well to remote work, prompting new collaboration methods.

  • The team intentionally designed rituals to avoid screen fatigue and to be inclusive across time zones and cultures.

  • Collectives, or communities of practice, allow individuals with shared interests to deepen skills and support each other organically.

  • Formal growth programs, like a nine-week UI growth course and the Research Empowerment Program, provide structured skill development and build confidence.

  • Informal 'coffee chat' bots pair team members randomly every two weeks to recreate spontaneous in-person connections and cross-team knowledge sharing.

  • Biweekly show and tell sessions encourage sharing work-in-progress to foster alignment and build presentation confidence without critique pressure.

  • Small design review sessions (XD Collabs) create tighter networks offering deeper, ongoing feedback among peers.

  • Global meetings (GXT quarterly all-hands, mentorship programs, and internal mobility initiatives) strengthen company unity and career growth.

  • Intentional experimentation, feedback collection, and willingness to scrap ineffective rituals are key to balancing connection and deep work in a distributed team.

Notable Quotes

"I love analog as much as I love digital—physical analog and digital coexist for me."

"One day we were in the office, the next day suddenly remote—there was no choice but to adapt."

"Sticky notes and whiteboards just wouldn’t translate online, so our collaboration rituals had to change."

"We were like islands with no bridges, trying to connect while remote, but it wasn’t so easy."

"Sharing unbaked pots and showing vulnerability is central to our process—it helps us collaborate through uncertainty."

"The coffee chat bot pairs two people every two weeks with no agenda, just like a kitchen chat that wouldn’t happen in remote life."

"Show and tells are not critiques, they’re chances to share progress and practice presentation without pressure."

"We broke those islands; now everyone’s connected, which deepens empathy for our suppliers and their journeys."

"Wayfair’s design team is design thinking led, inspiring other functions to form communities and grow together."

"We’re not afraid to scrap rituals that don’t work anymore to protect time for deep work and be mindful of team energy."

Ask the Rosenbot
Ana Ferreira
Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
2024 • DesignOps Summit 2020
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Peter Levin
Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
2024 • Advancing Research 2024
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Nalini P. Kotamraju
An Organizational Story: Salesforce Lightning Design System
2016 • Enterprise UX 2016
Gold

More Videos

Louis Rosenfeld

"If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Jilanna Wilson

"Nothing builds collaborative relationships better than being physically present, so we make annual off-sites a priority."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Matt Webb

"We can make our dreams real, bringing objects back from the other side of the bridge."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Sam Proulx

"When you design for the edges, you get the middle for free."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Theresa Neil

"EMRs and EHRs have terrible user experience and are ripe for design innovation, similar to FinTech years ago."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Peter Van Dijck

"By starting to categorize risk in detail, you naturally lead to better prompts and better evals."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Rachel Posman

"AI is not just a tool; it will be a worker, a reviewer, or even an end user in design processes."

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Tricia Wang

"Values conversation is less threatening when framed as wanting to understand why we're doing this project or why we're here."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sarah Auslander

"The sponge is really full — my brain is pretty full of lots of insights from the last couple of days."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022