Summary
For a rapidly-growing company like Wayfair, scaling in all functions and optimizing at both micro and macro levels, a constant state of change is normal. Wayfair’s hiring landscape has exploded in the past two years with new offices in CA, Austin, Toronto and Berlin, requiring new ways of working, across disciplines, timezone and borders to be effective. In order to ensure connections and best practices across disciplines (product design, user research, content strategy) and end-user teams, strategic ways of working must be put in place to successfully serve our customers, and each other. We not only instituted ceremonies and best practices that have proven to successfully accelerate shared learnings in the last 2 years, we continually optimize those practices, as changes inevitably present themselves. In this talk, we’ll take a closer look at the practices in Wayfair’s Supplier space (also known as Partners), which has 50+ team members.
Key Insights
-
•
Wayfair’s Global Experience Design team stretches across six locations and speaks 27 languages, requiring mindful and inclusive collaboration strategies.
-
•
Traditional in-office rituals like sticky notes and whiteboard sessions did not translate well to remote work, prompting new collaboration methods.
-
•
The team intentionally designed rituals to avoid screen fatigue and to be inclusive across time zones and cultures.
-
•
Collectives, or communities of practice, allow individuals with shared interests to deepen skills and support each other organically.
-
•
Formal growth programs, like a nine-week UI growth course and the Research Empowerment Program, provide structured skill development and build confidence.
-
•
Informal 'coffee chat' bots pair team members randomly every two weeks to recreate spontaneous in-person connections and cross-team knowledge sharing.
-
•
Biweekly show and tell sessions encourage sharing work-in-progress to foster alignment and build presentation confidence without critique pressure.
-
•
Small design review sessions (XD Collabs) create tighter networks offering deeper, ongoing feedback among peers.
-
•
Global meetings (GXT quarterly all-hands, mentorship programs, and internal mobility initiatives) strengthen company unity and career growth.
-
•
Intentional experimentation, feedback collection, and willingness to scrap ineffective rituals are key to balancing connection and deep work in a distributed team.
Notable Quotes
"I love analog as much as I love digital—physical analog and digital coexist for me."
"One day we were in the office, the next day suddenly remote—there was no choice but to adapt."
"Sticky notes and whiteboards just wouldn’t translate online, so our collaboration rituals had to change."
"We were like islands with no bridges, trying to connect while remote, but it wasn’t so easy."
"Sharing unbaked pots and showing vulnerability is central to our process—it helps us collaborate through uncertainty."
"The coffee chat bot pairs two people every two weeks with no agenda, just like a kitchen chat that wouldn’t happen in remote life."
"Show and tells are not critiques, they’re chances to share progress and practice presentation without pressure."
"We broke those islands; now everyone’s connected, which deepens empathy for our suppliers and their journeys."
"Wayfair’s design team is design thinking led, inspiring other functions to form communities and grow together."
"We’re not afraid to scrap rituals that don’t work anymore to protect time for deep work and be mindful of team energy."
Or choose a question:
More Videos
"Our shift is structural, not because of personalities — it was needed to influence earlier, more business-centric decisions."
Nalini KotamrajuResearch After UX
March 25, 2024
"Constraints can channel focus, but being stuck in them limits potential."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"Silence is complicity. Inaction is support."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Design thinking helped us empathize, define problems, co-create ideas, and then test them like products."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"I don't want a component library for the account home. I want a system for all of that."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"If agents do well, we do well. The more we know about you, the more we can make you better or fulfill your goals and aspirations."
Greg PetroffThe Compass Mission
March 10, 2021
"Traditional design thinking and human-centered design rarely take localized nuances and global trends into account."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"Heat maps showed users clicking on areas they thought were clickable but weren’t, resulting in click rage."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
Latest Books All books
Dig deeper with the Rosenbot
Why are service designers uniquely positioned to lead accessibility and inclusion efforts?
How do disabilities exist on a spectrum and what are examples of situational and temporary disabilities?
What role does visualizing funding distributions (like 'sausage' diagrams) play in improving portfolio management?