Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

That Quiet Little Voice: When Design and Ethics Collide
Gold
Wednesday, November 16, 2022 • Civic Design 2022
Share the love for this talk
That Quiet Little Voice: When Design and Ethics Collide
Speakers: George Aye
Link:

Summary

The design industry’s relationship to the field of business has long been established and continues to become further entangled each year. But designers aren’t just satisfied with only disrupting the business sector—they’re keen to disrupt the social sector too. Unfortunately, the weaknesses baked into the discipline of design (that have been present from the start) are readily exposed when designers enter complex social issues and treat them like any other human-centered innovation challenge. The lack of a moral framework, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good.

Key Insights

  • Human-centered design can be weaponized to exploit users, as seen in the founding of Jewel Labs.

  • The design industry largely relies on individual designers’ personal ethics (BYOE), lacking a shared ethical framework.

  • Dieter Rams’ principles of good design focus on function and honesty but do not prevent ethically harmful products.

  • Power asymmetry is embedded in most design projects, with designers often lacking influence compared to powerful clients.

  • Greater Good Studio practices 'breaking up' with projects to avoid causing harm, a rare and vital practice in the industry.

  • Saying no to projects requires cultivation and support, as designers are typically trained to always say yes.

  • Design primarily serves to build capital and provide comfort, which attracts powerful stakeholders and can accelerate harm.

  • There is widespread unacknowledged workplace trauma and ethical conflict within design teams.

  • An ethical design framework could include codes of ethics, accreditation, licensing, and community feedback mechanisms.

  • The design industry risks bifurcation into accountable designers serving demanding clients and an unaccountable majority.

Notable Quotes

"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."

"What is design’s relationship to power and privilege? Which humans do we center when we say human-centered design?"

"Power is the ability to change another person’s reality."

"The most common way people give up their power is by thinking they don’t have any."

"We mostly have something called a BYOE scenario or bring your own ethics."

"Not every project needs to be responded to; not every RFP needs a proposal."

"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."

"Design helps build capital and seek comfort, which draws in the most powerful."

"Why do designers decide how to design this? How do we wean design's addiction from whiteness?"

"Saying no shouldn’t be about being difficult but about accountability beyond any one person."

Ask the Rosenbot
Steve Portigal
Discussion
2015 • Enterprise UX 2015
Gold
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold
Sarah Alvarado
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Emily Eagle
Can't Rewind: Radio and Retail
2019 • Enterprise Experience 2019
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Louis Rosenfeld
Opening Remarks
2023 • Design in Product 2023
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Kevin M. Hoffman
Theme 2: Enterprise Team Journey
2019 • Enterprise Experience 2019
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Chui Chui Tan
Global insights: Embracing international and intercultural research for innovation
2025 • Advancing Research 2025
Gold
Cheryl Platz
Embrace Your Fun Factor: Game Development Best Practices for Product Design
2026 • Rosenfeld Community
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold

More Videos

Carol Scott

"Retraumatization means when someone is reminded of a trauma, they relive it all over again as if it was happening in that exact moment."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Lija Hogan

"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Sam Proulx

"Mobile screen readers can confirm basic accessibility but desktop testing is still needed due to differences across tools."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Ana Ferreira

"We do not have online indicators in our communication software, so people know they shouldn’t wait for an immediate response."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Jorge Arango

"Working with these tools requires new workflows and checkpoints to validate and tweak the AI's output."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Chris Moses

"Using work structure as a taxonomy for knowledge failed due to frequent reorganizations; switching to a jobs-to-be-done taxonomy gave us stability."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Trisha Causley

"When you’re building a specific AI feature, you don’t want to make your user write their own prompt."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Clara Kliman-Silver

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

Clara Kliman-Silver

UX Futures: The Role of Artificial Intelligence in Design

June 7, 2023

Michael Polivka

"Designers are now represented in executive leadership, which was unheard of five years ago."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017