Rosenverse
That Quiet Little Voice: When Design and Ethics Collide

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

That Quiet Little Voice: When Design and Ethics Collide

Gold
Wednesday, November 16, 2022 • Civic Design 2022
Share the love for this talk
That Quiet Little Voice: When Design and Ethics Collide
Speakers: George Aye
Link:

Summary

The design industry’s relationship to the field of business has long been established and continues to become further entangled each year. But designers aren’t just satisfied with only disrupting the business sector—they’re keen to disrupt the social sector too. Unfortunately, the weaknesses baked into the discipline of design (that have been present from the start) are readily exposed when designers enter complex social issues and treat them like any other human-centered innovation challenge. The lack of a moral framework, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good.

Key Insights

  • Human-centered design can be weaponized to exploit users, as seen in the founding of Jewel Labs.

  • The design industry largely relies on individual designers’ personal ethics (BYOE), lacking a shared ethical framework.

  • Dieter Rams’ principles of good design focus on function and honesty but do not prevent ethically harmful products.

  • Power asymmetry is embedded in most design projects, with designers often lacking influence compared to powerful clients.

  • Greater Good Studio practices 'breaking up' with projects to avoid causing harm, a rare and vital practice in the industry.

  • Saying no to projects requires cultivation and support, as designers are typically trained to always say yes.

  • Design primarily serves to build capital and provide comfort, which attracts powerful stakeholders and can accelerate harm.

  • There is widespread unacknowledged workplace trauma and ethical conflict within design teams.

  • An ethical design framework could include codes of ethics, accreditation, licensing, and community feedback mechanisms.

  • The design industry risks bifurcation into accountable designers serving demanding clients and an unaccountable majority.

Notable Quotes

"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."

"What is design’s relationship to power and privilege? Which humans do we center when we say human-centered design?"

"Power is the ability to change another person’s reality."

"The most common way people give up their power is by thinking they don’t have any."

"We mostly have something called a BYOE scenario or bring your own ethics."

"Not every project needs to be responded to; not every RFP needs a proposal."

"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."

"Design helps build capital and seek comfort, which draws in the most powerful."

"Why do designers decide how to design this? How do we wean design's addiction from whiteness?"

"Saying no shouldn’t be about being difficult but about accountability beyond any one person."

Ask the Rosenbot
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Gold
Terry Buckman
Wargaming (An Introduction)
2023 • Enterprise Community
Katie Johnson
Disrupting generative AI products with just-in-time consumer insights
2024 • Designing with AI 2024
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Peter Van Dijck
Hands-on AI #2: Understanding evals: LLM as a Judge
2025 • Rosenfeld Community
Jorge Arango
Scale Smart: AI-Powered Content Organization Strategies
2024 • DesignOps Summit 2024
Gold
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Kurdin Bazaz
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold

More Videos

Jess Greco

"People make assumptions about what we can achieve through no fault of our own."

Jess Greco

Claiming your power: Practical tools for amplifying your unique voice

March 13, 2025

Josh Clark

"The prompt becomes part design spec, part requirement doc, and part programming language."

Josh Clark Veronika Kindred

Sentient Scenes and Radically Adaptive Experiences

June 11, 2025

Aleksandra Korczynska

"Advanced logic, matrix questioning, AI survey design creation — these are baseline capabilities you should expect from any modern survey tool."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Anat Fintzi

"Before, silos ruled. Now, teams share information and make cross-supply chain decisions focused on customers and associates."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Peter Morville

"Every few years consultants come in and tidy up our mess, but as soon as they leave, we mess it all up again."

Peter Morville

The Architecture of Understanding

May 13, 2015

Paul Ford

"Are we an agency that is also kind of a product? Is the agency a product? The product an agency? We’re an agenuct? No, pragency."

Paul Ford

New work, new words: A glossary for AI

June 9, 2026

Ariel Kennan

"We’ll hear about creating healthy cultures and ways of working across many organizational silos, including vendors."

Ariel Kennan

Theme Two Intro

November 17, 2022

James Rampton

"Car owners actually keep their cars longer now because they get new features and UI updates over the years remotely."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Michaela Mora

"Concept testing is about testing ideas before development to confirm there is a real need for the product."

Michaela Mora

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

March 11, 2022