Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the Systemic Design playlist.
Summary
As the author of Closing the Loop: Systems Thinking for Designers, Sheryl Cababa sought to write the book she wished she had when she embarked on her systems thinking journey as a design practitioner. In this Q&A, Sheryl will discuss the impetus for writing the book, what she’s learned from designers since its release, and how her application of systems thinking has changed over time as she’s learned from clients, designers, and students. Join us and bring your systems thinking questions for Sheryl.
Key Insights
-
•
Systems thinking expands design beyond narrow human-centered methods to consider systemic forces and long-term impacts.
-
•
Practitioners often struggle to integrate systems thinking due to perceptions it’s too broad or not in their lane.
-
•
Using tangible tools like stakeholder mapping and iceberg diagrams makes systems thinking accessible and actionable.
-
•
Identifying incentives at every system layer uncovers underlying motivations impacting outcomes.
-
•
Cloud problems—complex, dynamic human systems—require different thinking than clock problems, which are mechanical and reductionist.
-
•
Organizational focus on short-term profitability impedes adoption of systems thinking and long-term solutions.
-
•
Inclusive stakeholder engagement is critical to authentically understand and address complex system dynamics.
-
•
Unintended consequences must be anticipated and discussed to guide responsible technology design.
-
•
Responsible AI design involves establishing principles that determine whether AI enhances or replaces human capabilities.
-
•
Small incremental applications of systems thinking can influence organizational culture even without top-level mandate.
Notable Quotes
"If scientists came up with a device that would slash the likelihood of ending up in a nursing home or depression, we'd be clamoring for it, but instead it's geriatrics—a systemic, incremental solution."
"Once you start thinking that everything has a complex system behind it, you start seeing systems everywhere and unpacking them."
"The solution isn’t just planting more trees—it’s understanding the historical urban design and policy layers behind it."
"A lot of design frameworks funnel thinking narrowly, which feels like baked-in limitations of human-centered design."
"A system thinker changes how they interact with problems, going a level or two deeper into causes and connections."
"Executives often ignore potential negative consequences, but surfacing them at least provides awareness and mitigation possibilities."
"Unintended consequences conversations are productive because organizations want to avoid becoming negative headlines."
"Stakeholder mapping surfaces voices and incentives that were previously unknown to teams."
"AI can be designed like an electric bicycle enhancing humans, or like a Roomba vacuum replacing humans—the intent matters."
"Change doesn’t have to happen overnight; being a good long-term, seven generations thinker shapes meaningful impact."
Or choose a question:
More Videos
"You have to speak the language of business and innovate that language to show what design can do together."
Marc Rettig Julie Baher Phil Gilbert Nathan ShedroffDiscussion
May 14, 2015
"I love the things—technology, design—but I really dislike the industry."
Cennydd BowlesExit Interview #2: Rediscovering the ethical heart of design
November 6, 2025
"There’s no half-assing it. If you want to be involved in developing solutions, you better have significant client exposure."
Jesse ZolnaInviting the Whole Org to Come See For Yourself
March 30, 2020
"Government expects us to establish large teams while also shipping software immediately."
Ivana NgLevel Up Your Program with ProductOps
January 8, 2024
"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Who, what, and why help ensure an insight is complete enough to stand alone."
Etienne FangPower of Insights: Why sharing is better than silos with Uber’s Insights Platform
December 16, 2019
"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."
Ilana LipsettAnticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
December 10, 2021
"Caring for people emotionally during insight sessions directly impacts their productivity and willingness to engage."
Jerome “Axle” BrownHow to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
March 11, 2021
"Design in government is growing at all levels around the world, but the public sector really only began using this approach in earnest about 10 to 15 years ago."
Stephanie WadeBuilding and Sustaining Design in Government
December 8, 2021