Summary
No topic within the insight industry has drawn as much impassioned debate and existential questioning about our future, value, and craft as that of research democratization. It raises fundamental questions about our practice and raison d'etre: Should knowledge be owned or controlled? Is research art, science, or craft? How much research is too much? Can anyone ever not be biased? What does it even mean to be a researcher anymore? Join us for a head-to-head debate between a passionate defender and a fervent detractor of democratization. They'll engage in strong but respectful dialogue about the rights, wrongs and pitfalls of democratizing research.
Key Insights
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Democratization can inadvertently devalue professional researchers by treating research as merely data collection.
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The true value of research lies in the expertise and strategic insight of researchers, not just in the methods.
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Positioning researchers as senior consultants to the business elevates their role and impact.
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The term 'democratization' carries negative, misleading connotations that hinder productive discussion.
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Non-researchers conducting research face opportunity costs and cognitive load from context switching.
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Training non-researchers is necessary but should be well-governed and distinct from professional training roles.
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Startups may benefit from democratization but need external support to ensure research quality.
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Communicating the business impact of research requires explicitly tying insights to growth, risk, and strategy.
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Research impact is better demonstrated through storytelling and strategic connections than rigid KPIs.
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Advocacy for research leadership in organizations demands raising EQ and OQ alongside traditional research skills.
Notable Quotes
"Democratization is worse than a dumpster fire. It poses an extinction level threat to research as we know it."
"The value of research isn't in the methods or tools, it's in the researcher and the consultative relationship."
"When you go to a physician, you trust their diagnosis and treatment, not just the tests they order."
"Layoffs in research teams are a business-level behavioral indication that research is undervalued."
"Gatekeeping in research is often misunderstood; it’s about preserving quality, not exclusion."
"Democratization has already happened; the conversation should focus on the nuanced middle ground."
"We need to reposition researchers so stakeholders see them as strategic advisors, not just data collectors."
"Good research is an investment; like a good tattoo, you get what you pay for."
"Most research presentations bury recommendations under methods; we must lead with what decisions to make."
"Consensus is the process of abandoning all beliefs in search of something to which no one objects."
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