Summary
Feel like foresight is best left to economists and business strategists? Think again. Fight your imposter syndrome to harness the power of futures-thinking in your design organization to imagine and pursue preferable futures in how you work, what you produce and even in your personal life. You do not have to stop the world to look, think and act – make the futures mindset a natural habit and make small actions today turn into a better world tomorrow.
Key Insights
-
•
The COVID-19 pandemic exposed global unpreparedness and severely impacted small businesses, with 30% closing in 2020.
-
•
Despite crises, remarkable global progress exists in areas like vaccination coverage, literacy, and environmental protection.
-
•
Futures thinking requires observation, synthesis, scenario creation, estimating potential outcomes, and planning for preferable futures.
-
•
Design organizations naturally possess many skills transferable to futurism, such as risk management and capacity planning.
-
•
AI applications can save lives but must be carefully trained with equitable data to avoid reinforcing biases.
-
•
Collaboration across teams and involving citizens broadly in design and innovation increases the quality of futures outcomes.
-
•
Technology is a powerful enabler of positive futures but often carries unintended consequences that must be anticipated.
-
•
Futures literacy and a change-friendly mindset within organizations foster adaptability and strategic foresight.
-
•
Climate change and extreme weather events disproportionately affect the poorest populations, highlighting global equity challenges.
-
•
Design leaders are uniquely positioned to advocate for human-centered, inclusive futures at organizational and societal levels.
Notable Quotes
"We can't just focus on the next deadline; we have to think about how the products and services we build impact the world."
"In 1800, 44% of children died before their fifth birthday. We've made dramatic progress since then."
"AI can be a great partner to humans if trained with fair and complete data, but we must be careful not to ship biased systems."
"Foresight is a team sport—the more perspectives you have, the better your future scenarios become."
"Design ops professionals are already futurists in disguise because they constantly manage risks and plan capacity."
"We need honest, transparent conversations about futures because the impacts can be huge and wide-ranging."
"It's not enough to imagine the future; we have to make plans that influence and build those preferable futures."
"The pandemic and climate change have shown how tightly interwoven and global our challenges truly are."
"The division between haves and have-nots is real, but history shows periods of immense innovation and progress can follow."
"We're building bridges not only for ourselves but for the generations who will come after us."
Or choose a question:
More Videos
"Legal careers value experience and credibility more as you age, unlike tech where ageism is prevalent."
Chelsey GlassonExit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
December 17, 2025
"Our job as researchers is not making reports or interviewing users; it’s providing actionable, correct insights."
Laura KleinHuman vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
"All commercially available facial recognition software perform worse on darker females."
Dr. Jamika D. BurgeBroad Strokes: Connecting Design, Research, and AI to the World Around Us
June 7, 2023
"Transparency is the basis for trust and respect among employees and leadership."
Iram ShahClosing Keynote: The View from the Top
June 4, 2019
"Every emergency manager has an origin story, mine was the Yellowstone Fire in 1988 when I was seven."
Alicia D. JohnsonDisasters and the 21st Century
December 10, 2021
"If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX."
Lija Hogan Milan Mijatovic Sam Proulx Louis RosenfeldThree Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
"We wanted them to see the government not as an old machine, but as people who see themselves as users."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Service design does not have an answer for how to handle radically different user needs across communities."
Ron BronsonDesign, Consequences & Everyday Life
November 18, 2022
"Design is a service profession, a humble profession, less significant than the lives of the people we serve."
Richard BuchananCreativity and Principles in the Flourishing Enterprise
June 15, 2018
