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This video is featured in the AI and UX playlist.
Summary
AI moves fast. In the time since we began programming DwAI25 in December, we’ve already seen important new developments like DeepSeek R1, Deep Research from OpenAI and Perplexity, and Mira Murati’s Thinking Machines Lab. By June, the terrain will have transformed even further. In this panel, we’ll learn about the latest developments in AI from representatives from major AI players, and what they mean for UX professionals.
Key Insights
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Over 30 large language models have launched within the first half of 2025, indicating rapid AI proliferation.
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Agents autonomously representing users online are becoming ubiquitous, changing how people search and perform tasks.
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Companies like Klarna and Duolingo publicly reversed AI-based full human replacements, signaling current AI limitations.
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There is a significant gap between free AI consumer models and sophisticated, costly enterprise AI systems.
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AI-driven programmatic advertising is both a cost-cutting measure and a potential ethical concern regarding audience targeting.
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Trust in AI agents is critical; designers must prevent overreliance and preserve human oversight using strategies like the Human Goes First Pattern.
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The risk of de-skilling professions, including design, is growing as prompt-based tools automate complex tasks.
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Global AI regulation varies widely: China mandates AI education for children, the EU pushes data privacy, and the US debates a decade-long regulatory freeze.
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Nonprofits and governments may face challenges accessing premium AI tools but are generally not excluded from free AI technologies.
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Success in the evolving AI landscape depends on rapid ideation, user collaboration, accessibility of tools, and embracing lifelong learning.
Notable Quotes
"We’re seeing these agents trying to represent ourselves online in ways we’ve never seen before - Bria."
"Two companies, Klarna and Duolingo, went all in on AI replacing humans and then recanted - Christopher."
"These free models flounder, but high-end enterprise models are more accurate and context-aware - Brittany."
"Netflix using AI-generated ads is a low-risk testbed but raises ethical questions - Lauren."
"You have to keep AI at arm’s length so you can critique it and not blindly trust it - Christopher."
"Designers need to help users recognize when AI is wrong and what to do about it - Christopher."
"There’s a big discrepancy between accessible consumer AI and what deep research-driven AI can do - Brittany."
"The next generation is going to be AI native, digitally literate with these tools almost from birth - Brittany."
"AI is not really doing anything better than humans yet; it’s just faster and more efficient - Bria."
"To succeed now, designers must be lifelong learners ready to rethink and re-understand constantly - Christopher."
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