This video is featured in the AI and UX playlist and 1 more.
Summary
AI moves fast. In the time since we began programming DwAI25 in December, we’ve already seen important new developments like DeepSeek R1, Deep Research from OpenAI and Perplexity, and Mira Murati’s Thinking Machines Lab. By June, the terrain will have transformed even further. In this panel, we’ll learn about the latest developments in AI from representatives from major AI players, and what they mean for UX professionals.
Key Insights
-
•
Over 30 large language models have launched within the first half of 2025, indicating rapid AI proliferation.
-
•
Agents autonomously representing users online are becoming ubiquitous, changing how people search and perform tasks.
-
•
Companies like Klarna and Duolingo publicly reversed AI-based full human replacements, signaling current AI limitations.
-
•
There is a significant gap between free AI consumer models and sophisticated, costly enterprise AI systems.
-
•
AI-driven programmatic advertising is both a cost-cutting measure and a potential ethical concern regarding audience targeting.
-
•
Trust in AI agents is critical; designers must prevent overreliance and preserve human oversight using strategies like the Human Goes First Pattern.
-
•
The risk of de-skilling professions, including design, is growing as prompt-based tools automate complex tasks.
-
•
Global AI regulation varies widely: China mandates AI education for children, the EU pushes data privacy, and the US debates a decade-long regulatory freeze.
-
•
Nonprofits and governments may face challenges accessing premium AI tools but are generally not excluded from free AI technologies.
-
•
Success in the evolving AI landscape depends on rapid ideation, user collaboration, accessibility of tools, and embracing lifelong learning.
Notable Quotes
"We’re seeing these agents trying to represent ourselves online in ways we’ve never seen before - Bria."
"Two companies, Klarna and Duolingo, went all in on AI replacing humans and then recanted - Christopher."
"These free models flounder, but high-end enterprise models are more accurate and context-aware - Brittany."
"Netflix using AI-generated ads is a low-risk testbed but raises ethical questions - Lauren."
"You have to keep AI at arm’s length so you can critique it and not blindly trust it - Christopher."
"Designers need to help users recognize when AI is wrong and what to do about it - Christopher."
"There’s a big discrepancy between accessible consumer AI and what deep research-driven AI can do - Brittany."
"The next generation is going to be AI native, digitally literate with these tools almost from birth - Brittany."
"AI is not really doing anything better than humans yet; it’s just faster and more efficient - Bria."
"To succeed now, designers must be lifelong learners ready to rethink and re-understand constantly - Christopher."
Or choose a question:
More Videos
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
Uday GajendarTheme 1: Introduction
June 9, 2021
"There’s a lot of different experiences that make me okay with some parts of the world, and others don’t make sense to me."
B. Pagels-MinorBreaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
June 10, 2022
"Automation lets designers focus on designing and developers on developing, not on administrative tasks."
Neema MahdaviOperationalizing DesignOps
November 7, 2018
"Make a proof of concept before investing a lot more time and energy into a design system."
Dave Malouf Amy ThibodeauPanel: Design Systems and Documentation
November 7, 2017
"People started to view recruitment as a service like an IT help desk, expecting fast turnarounds."
Sarit GeertjesPeople, not Petri Dishes: Stories from a Research Recruiter
September 23, 2019
"If you don’t do local research before launching a product, you risk disastrous failure."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"Long COVID will teach us so much about invisible illnesses that are common but overlooked."
Kristen Honey"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
November 18, 2021
"If you’re amazing at your job but no one listens to your research or design, does it really have impact?"
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"One hour of conversations between this engineer and customers was more impactful than weeks of debate."
Kit Unger Lada GorlenkoTheme 3 Intro
June 10, 2022
