Theme Two Intro
Summary
The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.
Key Insights
-
•
Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.
-
•
Researchers must transition from informing decisions to becoming proactive organizational change makers.
-
•
Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.
-
•
Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.
-
•
Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.
-
•
Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.
-
•
Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.
-
•
There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.
-
•
Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.
-
•
Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.
Notable Quotes
"This is a weird time for research. Layoffs have torn through our field."
"There's no better time to advance research than now."
"We don't just need to do a better job of articulating our value; we need to become more valuable."
"Researchers as organizational change makers is the theme for today."
"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."
"What got us here won't get us where we want to go."
"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."
"We're positioned at the nexus of insight and action."
"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."
"Let's shake s*** up."
Or choose a question:
More Videos
"A literature review pulls together different perspectives to paint a bigger picture, not just averages."
Katie HansenFinding the unknown in the known: Harnessing meta-analysis and literature review
March 12, 2025
"If you have trouble logging in or streaming, please go to hashtag DAS help in Slack for support."
Bria AlexanderOpening Remarks
June 9, 2021
"We want you to feel a very strong invitation from us to participate."
Uday Gajendar Louis RosenfeldDay 1 Welcome
June 4, 2024
"Mapping jobs gives a view into behaviors and needs that may or may not include your solution."
Sean Fitzell Sarah Han Kayla FarrellCraft of User Research: Building Out Jobs to be Done Maps
March 12, 2021
"By limiting our classes to six or seven students, we could give better quality feedback."
Marjorie Stainback Kelsey KingmanTransforming Strategic Research Capacity through Democratization
October 24, 2019
"The UX team is never the keeper of all knowledge of the customer; the whole company owns the experience."
Janelle EstesUX Research Trends
January 28, 2021
"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."
Matt WebbContext Window: Five Futures for AI
June 11, 2025
"Research’s role may shift to orchestrators of AI-synthesized insights and gap analyses rather than just primary data collectors."
Kate Towsey Basel Fakhoury Oren Friedman Graham GardnerParticipant Recruitment and Management Tools
March 12, 2026
"I love that it is a larger enterprise company but still with a little bit of the pros that you get from having a startup where things are not too structured."
Kurdin Bazaz Liz Rytting Alex KarrCulture, DIBS & Recruiting
June 10, 2021
