Summary
Join us for an engaging Ask Me Anything (AMA) with Rachel Posman and John Calhoun, the authors of the upcoming book The Design Conductors: Your Essential Guide to Design Operations. This book acts as a comprehensive guide to DesignOps that will teach you how to successfully advocate for, build out, scale up, and ultimately operate design organizations. Rachel and John will share insights from their extensive experience in the field and answer questions in this interactive session. Together, let's explore how effective design operations can drive impactful outcomes and empower teams to achieve success. Walk away having gained valuable perspectives on the evolving landscape of design operations and the critical role it plays in delivering exceptional design solutions. Bring your questions about design operations and don't miss this chance to connect directly with the authors of this must-read DesignOps book!
Key Insights
-
•
Making design ops work visible to leadership is critical to securing investment and recognition.
-
•
Saying no is the most powerful skill for design ops practitioners to focus effort on meaningful work.
-
•
The conductor metaphor captures design ops as a leader orchestrating harmony, not a player doing design.
-
•
Design ops professionals arise from varied backgrounds: design, program management, business, or specialist domains.
-
•
Design ops competencies evolve by career stage; not all skills are required immediately.
-
•
The heroes framework categorizes impact metrics into health, effectiveness, readiness, outcomes, ecosystems, and sentiment.
-
•
Design ops and product ops share many functions and skillsets but serve different organizational areas.
-
•
Collaboration between design and product leadership, potentially rebranded as user success leadership, is an ideal future state.
-
•
AI will transform design ops by becoming part of tooling, collaboration, review, and even end-user roles.
-
•
Design ops roles are commonly individual contributor positions, though some may evolve into embedded or managerial roles.
Notable Quotes
"Designers deserve support and infrastructure so they can really excel in their work."
"How are executives going to invest in you if you don’t show the work? If they can’t see it, they won’t invest."
"The most powerful word in the design ops vocabulary is no."
"It’s okay to be bossy because we need leaders who are opinionated and thoughtful and have a point of view."
"Design ops isn’t just a support role; it is a strategic partner involved in decision making."
"Only one of the four common design ops backgrounds is design; others include program management and business skills."
"The heroes framework helps show the specific contribution design ops makes through measurable impact categories."
"Design ops and product ops are way more alike than dissimilar; they differ mainly in the orgs they serve."
"Why pick sides between product and design ops leadership? Why not both as user success leadership?"
"AI is not just a tool; it will be a worker, a reviewer, or even an end user in design processes."
Dig deeper—ask the Rosenbot:
















More Videos

"We all walked away better for it."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020

"Negotiating severance is absolutely possible; consider legal advice or coaching when doing so."
Corey Nelson Amy SanteeLayoffs
November 15, 2022

"When executives start questioning your research details, that’s a good sign they’re engaged and trusting the process."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022

"Surprisingly, when nudging vaccines, consumers preferred seeing every eligible vaccine listed, even controversial ones like COVID-19."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025

"The interface you’ve designed is like a landscape shaping the flow of user behavior as water flows through a stream."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025

"We forget a lot of details over time; documentation saves us from repeating mistakes."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024

"The absence of empathy and understanding is causing much of the pain in design."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021

"Employee experience and customer experience are inextricably tied—operationalizing design Ops impacts both."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024