Summary
In this panel discussion, Lisa Welchman, Kenneth Bowles, and Dan Rosenberg delved into the evolving role of designers in the age of AI, emphasizing ethical responsibility and the societal impact of design decisions. Kenneth Bowles highlighted the dual nature of responsibility in design—both backward-looking accountability and forward-looking duty—calling for designers to consider not just users but broader social and environmental stakeholders. Dan Rosenberg raised concerns about the ‘faith in the black box’ of AI and the upstream governance needed to prevent harm. The panelists debated the risk of AI commoditizing design roles and disintermediating human judgment. Lisa urged designers to assert agency, understand business deeply, and resist passivity, arguing for bolder engagement with tech’s ethical trajectories. They stressed that human judgment and empathy remain irreplaceable, especially in complex fields like healthcare. The importance of collaboration across silos and anticipatory design to manage AI’s unpredictable error states was also discussed. The panel concluded with encouragement to designers to deepen tech literacy, engage in ethical mitigation early, and shape AI’s future rather than passively accept it.
Key Insights
-
•
Design responsibility extends beyond users to society, environment, and the profession itself, demanding broader ethical consideration.
-
•
AI introduces a risk of commoditizing design work, particularly routine interface tasks that AI can automate within 12 to 36 months.
-
•
Human judgment remains critical and must not be ceded to AI, especially for discriminatory decisions and ethical complexities.
-
•
Understanding and linking design work to business strategy and value is essential for designers to maintain influence at the C-suite level.
-
•
Designers have significant agency but must proactively engage with AI technologies to shape their trajectory rather than resist passively.
-
•
Cross-disciplinary collaboration, especially between designers and data scientists, is necessary but challenged by entrenched organizational silos.
-
•
Designers should anticipate and design for AI error states, recognizing generative AI’s infinite unpredictability.
-
•
Techno-determinism is a pervasive risk; designers must challenge the inevitability mindset by actively influencing AI's ethical direction now.
-
•
Empathy and the embodied human experience are unique human factors that AI may fake but cannot replicate authentically.
-
•
Elevating UX roles upstream into product strategy and business leadership can help protect against devaluation due to AI automation.
Notable Quotes
"Designers have obligations not just to users but also to society and our own profession."
"We often point fingers at the person making the most money from the mess that designers put through the system."
"Faith in the black box makes me uneasy; as designers, we must care about what happens behind the scenes."
"I don’t think any designers today would hand over judgmental decisions fully to AI."
"If you don’t understand business, you don’t deserve a seat at the C-suite table."
"People remember how you made them feel, and that’s something AI can fake but not truly replicate."
"The risk is that AI will cut designers out of decision making because it’s perceived as cheaper or faster."
"Middle management often blocks collaboration despite desires from people underneath to work together."
"We need to design for the many error states generative AI can produce, however unpredictable."
"Technology does not have a mind of its own; people with power set its trajectory and we can influence that."
Or choose a question:
More Videos
"There’s no faking it with this crowd."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"A growth mindset in research means being ready to adapt protocols based on what actually works with participants."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Evan actually spent less than 15 minutes on the essay, and instead of working on homework, he was writing a letter to his significant other back home in Detroit."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"Think of AI as an additional team member pushing your creative thinking and expanding your idea range."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
"Statistical significance tells you if a change is likely not random, but it does not tell you if the change matters to your business."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"Every workaround is a mini story of somebody overcoming an obstacle."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"There is no solid way to control the course of your re-platforming project; being flexible is essential."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Assume positive intent, practice a service mindset, and curiosity over ego — remember we’re all in this together."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
