Summary
In this panel discussion, Lisa Welchman, Kenneth Bowles, and Dan Rosenberg delved into the evolving role of designers in the age of AI, emphasizing ethical responsibility and the societal impact of design decisions. Kenneth Bowles highlighted the dual nature of responsibility in design—both backward-looking accountability and forward-looking duty—calling for designers to consider not just users but broader social and environmental stakeholders. Dan Rosenberg raised concerns about the ‘faith in the black box’ of AI and the upstream governance needed to prevent harm. The panelists debated the risk of AI commoditizing design roles and disintermediating human judgment. Lisa urged designers to assert agency, understand business deeply, and resist passivity, arguing for bolder engagement with tech’s ethical trajectories. They stressed that human judgment and empathy remain irreplaceable, especially in complex fields like healthcare. The importance of collaboration across silos and anticipatory design to manage AI’s unpredictable error states was also discussed. The panel concluded with encouragement to designers to deepen tech literacy, engage in ethical mitigation early, and shape AI’s future rather than passively accept it.
Key Insights
-
•
Design responsibility extends beyond users to society, environment, and the profession itself, demanding broader ethical consideration.
-
•
AI introduces a risk of commoditizing design work, particularly routine interface tasks that AI can automate within 12 to 36 months.
-
•
Human judgment remains critical and must not be ceded to AI, especially for discriminatory decisions and ethical complexities.
-
•
Understanding and linking design work to business strategy and value is essential for designers to maintain influence at the C-suite level.
-
•
Designers have significant agency but must proactively engage with AI technologies to shape their trajectory rather than resist passively.
-
•
Cross-disciplinary collaboration, especially between designers and data scientists, is necessary but challenged by entrenched organizational silos.
-
•
Designers should anticipate and design for AI error states, recognizing generative AI’s infinite unpredictability.
-
•
Techno-determinism is a pervasive risk; designers must challenge the inevitability mindset by actively influencing AI's ethical direction now.
-
•
Empathy and the embodied human experience are unique human factors that AI may fake but cannot replicate authentically.
-
•
Elevating UX roles upstream into product strategy and business leadership can help protect against devaluation due to AI automation.
Notable Quotes
"Designers have obligations not just to users but also to society and our own profession."
"We often point fingers at the person making the most money from the mess that designers put through the system."
"Faith in the black box makes me uneasy; as designers, we must care about what happens behind the scenes."
"I don’t think any designers today would hand over judgmental decisions fully to AI."
"If you don’t understand business, you don’t deserve a seat at the C-suite table."
"People remember how you made them feel, and that’s something AI can fake but not truly replicate."
"The risk is that AI will cut designers out of decision making because it’s perceived as cheaper or faster."
"Middle management often blocks collaboration despite desires from people underneath to work together."
"We need to design for the many error states generative AI can produce, however unpredictable."
"Technology does not have a mind of its own; people with power set its trajectory and we can influence that."
Or choose a question:
More Videos
"We made this move in January 2020 — our research and insights team moved out of UX but stayed within product organizations."
Nalini KotamrajuResearch After UX
March 25, 2024
"The end of history illusion is that we think we're done evolving, but we vastly underestimate future change."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"It can be so tiring to be the only one constantly saying this has to be done differently."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Focus groups build empathy by letting team members share their experiences in real time."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"We mostly have something called a BYOE scenario or bring your own ethics."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Google’s Material Design has echoes of design decisions flowing through many of their applications."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"We are building cross-product research capabilities to curate a holistic understanding of agents across all workflows and touchpoints."
Greg PetroffThe Compass Mission
March 10, 2021
"Understanding culture means looking at a spectrum from global trends down to intimate communities."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"The new site had a 19% dropout rate compared to 32% on the old site, showing clear improvement."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
