Christian Crumlish

" Designers who want to be relevant are going to be cinematographers and storyboarders of human experiences. "

" Ethics needs to be baked into the architecture upfront, not tacked on later after you've built something powerful. "

" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "

" Design and product is more about making sure design is part of product than implying any subordination. "

" I hope you’ll come out of the day feeling energized and excited about the opportunities and the possibilities. "

" Empathy mapping uses sensory metaphors but can exclude people with disabilities if we’re not careful. "

" During discovery, it’s important to identify which features require exploration versus those that just need validation or small fixes. "

" If the design team is on board with the product strategy, they own the design part of it, which should deliver a win for the product and business strategy. "

" You’re not just convincing people of the value but the benefit to them of working with you on the product journey. "

" Critique sessions work best when the topic is shaped so answers are relevant and help the process, especially by including business goals. "