Aditi Ruiz

" Taking a pause to reflect on what our counterparts are experiencing can help us partner better, rather than react defensively. "

" You can build your strategy into eight pages, five, three, one, half a page, then a sentence to adapt to your audience. "

" I ask how a goal could go wrong and who might be harmed to help design safer, more effective goals. "

" Capturing quotes directly—even assumed ones—makes empathy mapping more specific. "