Aditi Ruiz

" Product and UX ought to be allies presenting a united front at the table, not competing for supremacy. "

" I know that a development team of six costs me a million bucks a year, so risk has a dollar value executives understand. "

" I ask how a goal could go wrong and who might be harmed to help design safer, more effective goals. "

" Everyone is trying to get something onto the roadmap without worrying about the impact on other priorities. "