Summary
We have all heard the old saying “communication is key” but as the landscape of technology widens so do the options we have for communication tools using that technology. To talk about the challenges and opportunities that our organizations face when solving the communication conundrum, we have invited three people working in three different areas where communication is key for organizations with designers: research insights, workflow management and design systems management. Facilitated by Abby Covert.
Key Insights
-
•
Design operations suffer from too many fragmented tools and need unified systems.
-
•
Users want collaborative tools that filter noise and surface only what's important.
-
•
Collaboration in companies requires control mechanisms such as approvals and private comments, contradicting the idea of anarchy.
-
•
Integration between design and development is hindered by translation losses between design and code.
-
•
True agile and cross-functional collaboration are rare due to team turnover and lack of trust.
-
•
Collaborative tools have democratized feedback, increasing ownership across teams.
-
•
Different roles like designers, engineers, and business analysts have distinct needs from design tools.
-
•
Customization of collaborative tools and workflows is essential to fit diverse team processes.
-
•
AI and design systems combined with research can enable automated, smarter design decisions.
-
•
Future collaboration tools should respect users' focus time and reduce constant interruptions.
Notable Quotes
"There are too many things all over the place. I would like to use my magic wand for making them one system."
"A lot of these tools bring more noise into people’s day to day lives. It’s really hard to stay involved and still find time to get your own job done."
"Collaboration is actually not anarchy in companies. There’s always this need for control."
"Translation is a traitor because meaning is lost in translation between design and code."
"The dream of cross-functional agile collaboration is there, but it’s quite hard to realize that because teams don’t have enough time to build trust."
"With collaborative tools, feedback has become a democratic process, and people feel more ownership of the project."
"Design is not only limited to designers. Business analysts and engineers can design too, supported by designers."
"The hardest thing is knowing when to stop talking about something and start building it."
"Eventually, I expect AI to help create designs by combining patterns from meta design systems and research, making design more about crafting experiences."
"I want my collaboration tool to be like the Nest thermostat of my workday, knowing when I’m heads down and when I’m open to communication."
Dig deeper—ask the Rosenbot:
















More Videos

"High-level leadership changes in government often result in shifts in organizational moods and priorities."
Kara KaneTheme One Intro
November 16, 2022

"In fourth order design, the designer steps back and becomes a facilitator of discussions among others."
Richard BuchananCreativity and Principles in the Flourishing Enterprise
June 15, 2018

"Question your assumptions. What bubbles are we living in?"
Adrian HowardSturgeon’s Biases
September 25, 2024

"Community building has been happening for millions of years—there are patterns we can learn from."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018

"The incentive structure at a big company is set up to reward people for entirely different stuff than innovation requires."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020

"When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias."
Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh RathoreDay 2 Theme Panel
March 12, 2025

"You may need to operate the prototype on behalf of users whose assistive tech can’t click or interact with clickable prototypes."
Sam ProulxPrototype Reviews, People With Disabilities, and You
December 8, 2021

"To be a product leader, you don’t need a PM course, bootcamp, or MBA. You need to reframe your design skills for the people around you."
Wendy JohanssonBe a Product Boss!
December 6, 2022

"Learning invalidates being right as the currency of research and product decisions."
Monty HammontreeThe Future of UX Research
December 3, 2020