Summary
We have all heard the old saying “communication is key” but as the landscape of technology widens so do the options we have for communication tools using that technology. To talk about the challenges and opportunities that our organizations face when solving the communication conundrum, we have invited three people working in three different areas where communication is key for organizations with designers: research insights, workflow management and design systems management. Facilitated by Abby Covert.
Key Insights
-
•
Design operations suffer from too many fragmented tools and need unified systems.
-
•
Users want collaborative tools that filter noise and surface only what's important.
-
•
Collaboration in companies requires control mechanisms such as approvals and private comments, contradicting the idea of anarchy.
-
•
Integration between design and development is hindered by translation losses between design and code.
-
•
True agile and cross-functional collaboration are rare due to team turnover and lack of trust.
-
•
Collaborative tools have democratized feedback, increasing ownership across teams.
-
•
Different roles like designers, engineers, and business analysts have distinct needs from design tools.
-
•
Customization of collaborative tools and workflows is essential to fit diverse team processes.
-
•
AI and design systems combined with research can enable automated, smarter design decisions.
-
•
Future collaboration tools should respect users' focus time and reduce constant interruptions.
Notable Quotes
"There are too many things all over the place. I would like to use my magic wand for making them one system."
"A lot of these tools bring more noise into people’s day to day lives. It’s really hard to stay involved and still find time to get your own job done."
"Collaboration is actually not anarchy in companies. There’s always this need for control."
"Translation is a traitor because meaning is lost in translation between design and code."
"The dream of cross-functional agile collaboration is there, but it’s quite hard to realize that because teams don’t have enough time to build trust."
"With collaborative tools, feedback has become a democratic process, and people feel more ownership of the project."
"Design is not only limited to designers. Business analysts and engineers can design too, supported by designers."
"The hardest thing is knowing when to stop talking about something and start building it."
"Eventually, I expect AI to help create designs by combining patterns from meta design systems and research, making design more about crafting experiences."
"I want my collaboration tool to be like the Nest thermostat of my workday, knowing when I’m heads down and when I’m open to communication."
Or choose a question:
More Videos
"User researchers still feel like they’re in a precarious position and want to be part of the pack but they’re just not there yet."
Jemma AhmedBringing together market and user research
October 17, 2019
"The maps lose scientific accuracy but gain understanding by simplifying complex data into color keys that people interpret quickly."
Victor Lombardi Ted Booth HK Dunston Andrew OtwellBridging Design and Climate Science
February 14, 2024
"Being versus viewing is the most important point of my talk."
Tutti TaygerlyMake Space to Lead
June 12, 2021
"Discernment requires attunement to organizational culture and politics to understand how research will resonate."
Sarah Fathallah Alba VillamilBeyond insights: Rethinking the role of researchers as stewards of organizational wisdom
March 13, 2025
"Edgy is like a Rosetta Stone for enterprises, expressing the same thing in languages designers, strategists, and architects use."
Milan GuentherA Shared Language for Co-Creating Ambitious Endeavours
June 6, 2023
"Users want to understand why this happened, what will happen, and how can we make it happen—explainability is critical."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
"If you ever need help, you can reach us at help-customer-service for technical issues and customer support."
Bria AlexanderDay 2 Welcome
September 24, 2024
"When we understand organizations as ecosystems, we recognize the need for organic simplicity."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"Our call to action is to co-create these measurement standards together and share back to the community."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019