Summary
We have all heard the old saying “communication is key” but as the landscape of technology widens so do the options we have for communication tools using that technology. To talk about the challenges and opportunities that our organizations face when solving the communication conundrum, we have invited three people working in three different areas where communication is key for organizations with designers: research insights, workflow management and design systems management. Facilitated by Abby Covert.
Key Insights
-
•
Design operations suffer from too many fragmented tools and need unified systems.
-
•
Users want collaborative tools that filter noise and surface only what's important.
-
•
Collaboration in companies requires control mechanisms such as approvals and private comments, contradicting the idea of anarchy.
-
•
Integration between design and development is hindered by translation losses between design and code.
-
•
True agile and cross-functional collaboration are rare due to team turnover and lack of trust.
-
•
Collaborative tools have democratized feedback, increasing ownership across teams.
-
•
Different roles like designers, engineers, and business analysts have distinct needs from design tools.
-
•
Customization of collaborative tools and workflows is essential to fit diverse team processes.
-
•
AI and design systems combined with research can enable automated, smarter design decisions.
-
•
Future collaboration tools should respect users' focus time and reduce constant interruptions.
Notable Quotes
"There are too many things all over the place. I would like to use my magic wand for making them one system."
"A lot of these tools bring more noise into people’s day to day lives. It’s really hard to stay involved and still find time to get your own job done."
"Collaboration is actually not anarchy in companies. There’s always this need for control."
"Translation is a traitor because meaning is lost in translation between design and code."
"The dream of cross-functional agile collaboration is there, but it’s quite hard to realize that because teams don’t have enough time to build trust."
"With collaborative tools, feedback has become a democratic process, and people feel more ownership of the project."
"Design is not only limited to designers. Business analysts and engineers can design too, supported by designers."
"The hardest thing is knowing when to stop talking about something and start building it."
"Eventually, I expect AI to help create designs by combining patterns from meta design systems and research, making design more about crafting experiences."
"I want my collaboration tool to be like the Nest thermostat of my workday, knowing when I’m heads down and when I’m open to communication."
Or choose a question:
More Videos
"If we prioritize practices that reduce pain and increase purpose, our teams will thrive despite adversity."
Michelle MorrisonPractice What You Preach
January 8, 2024
"Doing research is not always the most natural transition for people who don't really care about research."
Jesse ZolnaInviting the Whole Org to Come See For Yourself
March 30, 2020
"There's no such thing as over-communication when you're distributed; silence breeds assumptions."
Jilanna WilsonDistributed DesignOps Management
February 26, 2019
"For many of our tech clients, there’s a demand not just to use AI but to transparently show how and why, to respond to internal scrutiny."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"Clients often want flashy autoplay video even though it negatively impacts performance and sustainability."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"Disruptive change is the new normal, coming from every direction — not just technology."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025
"VoiceOver gestures like swipe right move the focus through elements; double tap activates them."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
October 2, 2023
"After redesign, the bank’s application ease of use improved, task success went up, and time on task dropped by a full minute."
Dana Bishop2022: The Year UX Demonstrates its Business Impact
March 11, 2022
"We can no longer rely on interviews, surveys, and usability tests to answer the strategic, complex questions organizations face today."
Jemma Ahmed Megan Blocker Eduardo OrtizRedefining the research toolkit: Expanding methodologies for a changing world
March 12, 2025