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Theme Four Intro
Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
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Theme Four Intro
Speakers: Uday Gajendar
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Summary

In this talk, the speaker introduces the final theme of the event: designing with data. Following a journey through systems thinking, knowledge management, and the exploration of artificial intelligence, this segment emphasizes the importance of understanding various data types such as quantitative and qualitative data. The speaker acknowledges the overwhelming nature of working with big data while highlighting the need for designers to make informed decisions amidst incomplete data. The session features five speakers, each focusing on different aspects of data utilization: Helen connects AI and data science to enhance human experiences, Jenny and Will provide insights on data visualization and product analytics with practical case studies, and Jess and Todd delve into organizational metrics, ethics, and influence in data handling. This theme aims to inspire attendees to effectively engage with data in their design processes while considering its ethical implications.

Key Insights

  • Designing with data requires understanding various data types and their applications.

  • Collaboration with data scientists is essential for augmenting human experiences with technology.

  • Data visualization is a crucial tool for designers to communicate insights effectively.

  • Practical case studies can guide designers in applying data-driven approaches to their work.

  • Organizational metrics must be approached thoughtfully to address ethical concerns.

  • Imperfect data is a common challenge; designers must learn to navigate it confidently.

  • Emphasizing both qualitative and quantitative data leads to better design decisions.

  • Engaging with data enhances user experience by informing product and service design.

  • Ethics in data handling is a growing concern that designers should prioritize.

  • Open discussions and dialogues within teams can uncover new perspectives on data utilization.

Notable Quotes

"We're about to go a little bit deeper as we try to round things out."

"How do we deal with imperfect and incomplete data amid all the pressures that we have to deliver designs of high quality?"

"There’s a lot going on in the realm of big data."

"Many of you have had some familiarity with challenges in dealing with data."

"We hope to inspire you all in this final journey."

"Grab that final drink, hang in there for one last thematic journey."

"Metrics at an organizational level can be mastered while handling issues of influence and ethics."

"There are big questions for all of us to consider along the way."

"Let's keep up those discussions in Slack, there’s some really good stuff going on today."

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