Summary
The world of UX research is evolving fast. With AI-powered tools, remote research, and moderated and unmoderated methods coming together in one place, teams can move faster than ever to understand user behavior and turn insights into action. But building a research platform is a completely different story. In this session, Taylor Klassman reflects on how her team is building research tools shaped by the real needs of researchers and designers today, and how they’re thinking ahead to support what research will need next. Hear how Dscout evolved from a diary study tool into a robust UX research platform. You'll also hear howTaylor’s team turns feedback & research insights into features & product innovations, and how to get a forward-looking perspective on how research tools need to evolve to support what’s next.
Key Insights
-
•
Michael Winick, dscout's CEO, pioneered mobile ethnography despite skepticism that it wasn't rigorous research.
-
•
dscout's initial product was a diary study tool designed for remote research tied closely to mobile phone adoption.
-
•
Early research stacks were fragmented, requiring multiple specialized tools that slowed teams and introduced inefficiencies.
-
•
Mary Shelley's Frankenstein metaphor highlights the ethical responsibilities creators face toward their creations and society.
-
•
The shift to remote digital research introduced tension between tactile data interaction and operational efficiencies.
-
•
Scaling research demanded tools that support multiple methods and are accessible to non-researchers with guardrails.
-
•
dscout evolved by adding multi-method support, integrated participant panels, templated protocols, and governance workflows.
-
•
AI in research is designed not to replace human insight but to act as a collaborator enabling deeper analysis.
-
•
The future of research tools lies in cohesive platforms that enable users to think, synthesize, and connect insights seamlessly.
-
•
dscout builds AI features transparently, prioritizing ethical design grounded in research best practices like trauma-informed methods.
Notable Quotes
"Michael wasn’t trying to replace in-lab usability studies or in-person ethnography, he was expanding research modalities."
"We created monsters by stitching together many disjointed research tools that don’t scale well."
"Creation is not context neutral; we must maintain morality and accountability in innovation."
"AI is not about replacing in-depth interviews but expanding access to rich data and insights."
"We want to foster a partnership between researchers and AI to enhance human expertise, not supplant it."
"Non-researchers increasingly use research tools independently, so guardrails and governance are essential."
"The danger is prioritizing speed over rigor, which risks creating monsters of bad data or harmful experiences."
"The brain of 2026 research tools moves from helping us work to helping us think."
"Researchers are moving away from viewing AI as automation and toward a sophisticated collaborator or soundboard."
"The tool is only as good as the intention behind its design; we build AI the dscout way with transparency and ethics."
Or choose a question:
More Videos
"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
"Surveys are products too, so they need to be iteratively tested."
Chris EngledowlA Mixed Method Approach to Validity to Help Build Trust
April 28, 2023
"Caring personally isn't about memorizing birthdays or throwing big team offsites; it’s about real conversations and learning what’s important to people."
Etienne FangThe Power of Care: From Human-Centered Research to Humanity-Centered Leadership
March 10, 2021
"We tend to design for people just like us, which is limiting."
Samuel ProulxDesigning beyond caricatures: Embracing real, diverse user needs
December 4, 2024
"Smoke comes out of my ears when I'm talking to some of the more advanced applications in machine learning."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
Barb SpantonDoing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
June 10, 2022
"Pilot onboarding includes extensive checklists that are only now being digitized from paper."
Teresa SwinglerLook, Up in the Sky! UX/UI for Aerospace
October 27, 2022
"Your metrics allow you to tell data-supported stories to communicate progress effectively."
Peter BoersmaHow to Define and Maintain a DesignOps Roadmap
October 3, 2023
"This process does not end with getting someone in the door; how do we support and retain them to mastery and leadership?"
Mackenzie GuinonM.C. Escher’s UX Research Career Ladder
March 9, 2022