Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Real Talk: Proving Value through a Scrappy Playbook
Gold
Wednesday, October 23, 2019 • DesignOps Summit 2019
Share the love for this talk
Real Talk: Proving Value through a Scrappy Playbook
Speakers: Dianne Que
Link:

Summary

Most DesignOps practices, whether new or established, tackle a handful of common areas: hiring, workflows & process, culture & morale, among others. While you can find plenty of tools and best practices for these areas on- and offline, there are no one-size-fits-all solutions. Every company, team, toolset, and timeline is different, and the road to solutions is often, if not always, messy. Based on my experiences co-building DesignOps and Design Management practices at Pandora and Capital One, this talk will pull back the curtain on common problems we’ve been asked to solve and the scrappy, yet effective ways we’ve delivered early solutions, value, and measurable outcomes.

Key Insights

  • Organizational ambiguity post-acquisition creates anxiety and low morale which design ops can directly address.

  • A scrappy approach—prioritizing progress over perfection—enables design ops teams to deliver impactful solutions quickly.

  • Lack of role clarity and inaccessible documentation often cause confusion and inefficiency within design teams.

  • Consolidating dispersed knowledge into a simple, shareable playbook improves team alignment and understanding of vision and goals.

  • Grounding team guidance in frameworks like Hackman’s Five Factor Model can structure design ops efforts effectively.

  • Introducing a common vocabulary (e.g., McKinsey’s Horizon model) helps teams discuss work consistently and facilitates cross-team collaboration.

  • Measuring qualitative factors, such as team sentiment and clarity, can provide valid metrics of design ops impact.

  • Design ops value must be proven not only upward to leadership but also sideways and downward to teammates and partners.

  • Design ops documentation should be visual, high-level, and conversational to encourage engagement beyond wiki deep dives.

  • Continuous evolution and iteration in design ops are essential; there is no fixed end state, so regular updates and roadshows sustain momentum.

Notable Quotes

"Being scrappy means being determined to get shit done without letting perfect get in the way of better."

"Nobody knows what design ops is."

"The team doesn’t understand who’s responsible for what or the difference between a design manager and a design lead."

"Without clarity, some of the smallest bumps in the road become harder and harder to overcome."

"People’s eyes glaze over whenever we open our wiki, so we distilled workflow documentation down to high-level visualizations."

"We turned feelings into data—feeling better is a valid success metric."

"Our playbook content started showing up in other people’s random decks without us even knowing it."

"There is no end state in design ops; it’s a constant state of evolution."

"We rolled out the playbook without our manager’s approval—scrappy AF."

"If you don't understand what your audience values, you won’t prove value."

Ask the Rosenbot
Sha Hwang
The Lost Year
2021 • Design at Scale 2021
Gold
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Nalini Kotamraju
Research After UX
2024 • Advancing Research 2024
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Jacqui Frey
Scale is Social Work
2020 • DesignOps Community
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold

More Videos

Brad Peters

"When it comes to the data we’re providing, that decision point is really important for PMs."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Lona Moore

"Rituals symbolize community identity and shared values, helping scale human-centered habits across boundaries."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Josh Clark

"AI is a design material, not just a tool or function you add to an experience."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Erin May

"We’re starting to see the role of the central researcher shift more towards coaching than just doing research themselves."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Tara Tressel

"People were more likely to explain their thought process and just more context around the particular situation of their org."

Tara Tressel

Investigating qualitative depth of AI-moderated interviews

March 10, 2026

Charles Lee

"If you can't get buy-in for collaboration between engineers and designers, start from the bottom and talk more early and often."

Charles Lee Jennie Yip

Building a New Home for the Atlassian Design System

October 22, 2020

Kristin Skinner

"Data is not just numbers; it tells us the story of student learning."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Megan Blocker

"User researchers stop at findings and insights, but often do not advocate for a direction."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Shanti Mathew

"Service delivery is led by frontline staff who tend to have the least amount of power in the system."

Shanti Mathew Natalie Sims Natalia Radywyl

Civic Design at Scale: Introducing the Public Policy Layer Cake

December 9, 2021