Summary
Most DesignOps practices, whether new or established, tackle a handful of common areas: hiring, workflows & process, culture & morale, among others. While you can find plenty of tools and best practices for these areas on- and offline, there are no one-size-fits-all solutions. Every company, team, toolset, and timeline is different, and the road to solutions is often, if not always, messy. Based on my experiences co-building DesignOps and Design Management practices at Pandora and Capital One, this talk will pull back the curtain on common problems we’ve been asked to solve and the scrappy, yet effective ways we’ve delivered early solutions, value, and measurable outcomes.
Key Insights
-
•
Organizational ambiguity post-acquisition creates anxiety and low morale which design ops can directly address.
-
•
A scrappy approach—prioritizing progress over perfection—enables design ops teams to deliver impactful solutions quickly.
-
•
Lack of role clarity and inaccessible documentation often cause confusion and inefficiency within design teams.
-
•
Consolidating dispersed knowledge into a simple, shareable playbook improves team alignment and understanding of vision and goals.
-
•
Grounding team guidance in frameworks like Hackman’s Five Factor Model can structure design ops efforts effectively.
-
•
Introducing a common vocabulary (e.g., McKinsey’s Horizon model) helps teams discuss work consistently and facilitates cross-team collaboration.
-
•
Measuring qualitative factors, such as team sentiment and clarity, can provide valid metrics of design ops impact.
-
•
Design ops value must be proven not only upward to leadership but also sideways and downward to teammates and partners.
-
•
Design ops documentation should be visual, high-level, and conversational to encourage engagement beyond wiki deep dives.
-
•
Continuous evolution and iteration in design ops are essential; there is no fixed end state, so regular updates and roadshows sustain momentum.
Notable Quotes
"Being scrappy means being determined to get shit done without letting perfect get in the way of better."
"Nobody knows what design ops is."
"The team doesn’t understand who’s responsible for what or the difference between a design manager and a design lead."
"Without clarity, some of the smallest bumps in the road become harder and harder to overcome."
"People’s eyes glaze over whenever we open our wiki, so we distilled workflow documentation down to high-level visualizations."
"We turned feelings into data—feeling better is a valid success metric."
"Our playbook content started showing up in other people’s random decks without us even knowing it."
"There is no end state in design ops; it’s a constant state of evolution."
"We rolled out the playbook without our manager’s approval—scrappy AF."
"If you don't understand what your audience values, you won’t prove value."
Or choose a question:
More Videos
"Diversity is beyond just the right thing to do. Our teams must reflect the world we’re designing for."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"Sometimes with kids, you just have to get artifactual data or creative outputs because they can’t always articulate."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Every parent we talked to had some variation of the question: this exists, can I use it right now? Where was this when I needed to apply?"
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"We can’t complain about not having a seat at the table if we don’t offer one of our own."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"Start tinkering, playing around, and pushing AI’s limits because the industry shift is going to get faster."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
"Statistical significance tells you if a change is likely not random, but it does not tell you if the change matters to your business."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"When you’re talking, it’s easier to learn something new, but if you’re shy and don’t talk, you don’t learn anything."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"Keep a pulse on your team morale because re-platforming journeys can either enrich or burn out your people."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Design is not just aesthetics; it’s about what the product feels like, sounds like, and how it differentiates in the market."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023