Chris Geison

" Democratization requires intentional investment; you can’t just add it as a bullet point on someone’s to-do list and expect it to work. "

" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "

" We researchers have an opportunity to use our position, our orientation, and our skills to lead change. "

" The researchers I know aspire to do lofty work, but we have a long way to go to get there. "

" User research is unfortunately largely evaluative. It’s hard to understand how we contribute to problem solving. "

" We hope that topics like privacy, security, and ethics become more amplified and mainstream throughout the organization. "

" Where I work, we don’t have a centralized research function; we pilot tools locally and then share them more broadly, showing strategy can start anywhere. "

" By sitting at the table with sales and marketing, we can catch bias and produce more rigorous research. "