Chris Geison

" Junk in, junk out. Bad data is worse than no data at all. "

" Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion. "

" We don't just need to do a better job of articulating our value; we need to become more valuable. "

" Six million people worldwide have died of COVID. Millions more are dealing with lasting effects. "

" User research is unfortunately largely evaluative. It’s hard to understand how we contribute to problem solving. "

" One of the most important parts of our job is killing the product. "

" Where I work, we don’t have a centralized research function; we pilot tools locally and then share them more broadly, showing strategy can start anywhere. "

" By sitting at the table with sales and marketing, we can catch bias and produce more rigorous research. "