Chris Geison

" Junk in, junk out. Bad data is worse than no data at all. "

" Give a s**t about your topic. If you’re not trying to change something, why are you on stage? "

" We're positioned at the nexus of insight and action. "

" We need to create learning frameworks that allow researchers to be effective, even without big tech pedigree. "

" In some ways the signal of insight maturity is accepting that research needs more than two days and sometimes months to deliver. "

" We hope that topics like privacy, security, and ethics become more amplified and mainstream throughout the organization. "

" The essence of strategy is choosing what not to do. "

" Good generative research impacts take years, so we track milestones like citations and executive references. "