Chris Geison

" People often think qualitative research is easier, but it’s hard and easy in different ways depending on who you are. "

" Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation. "

" When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives. "

" To do the kind of work we aspire to do, we need to better understand the role of resilience. "

" In some ways the signal of insight maturity is accepting that research needs more than two days and sometimes months to deliver. "

" Connectivity and communication across organizational silos like product, marketing, and sales is key to advancing research impact. "

" Where I work, we don’t have a centralized research function; we pilot tools locally and then share them more broadly, showing strategy can start anywhere. "

" Being flexible and spending a lot of time listening are keys to building stakeholder relationships. "