Summary
Setting the right priorities and roadmaps can be challenging. Having a data-driven and evidence-based approach provides a robust way to prioritise value propositions and features that inform the roadmap to align stakeholders. UX research and product discovery methods that work in a complementary way are key. UX leaders can take the project-based, strategic approach to UX research to get key business and product insights. Product discovery lends itself to lean experimentation for refining products and the UX. Both are needed simultaneously for broad and focused research efforts. This session will explain how UX Research and Product Teams can collaborate to identify innovation opportunities and develop products and services customer and users need.
Key Insights
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Only 33% of businesses conduct research across the entire product lifecycle.
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Engaging stakeholders in user interviews changes their perspective on product needs.
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Clear roles and responsibilities are crucial in a product trio for effective collaboration.
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Democratizing research spreads the ownership of insights across the team.
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Sustainably embedding a research culture requires continuous education and involvement of all team members.
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Frequent updates and feedback loops keep stakeholders engaged and informed.
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Adapting research methodologies based on team dynamics is key to effective product management.
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Balancing business needs with user insights requires open communication and joint decision-making.
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Utilizing collaboration tools can streamline communication across teams.
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The transition from user research to product management enhances the ability to balance user experience and business goals.
Notable Quotes
"Only one-third of businesses conduct research throughout the entire product lifecycle."
"There's so much value in doing research across the whole product lifecycle."
"Bringing key stakeholders on the journey with you fosters better decision-making."
"We were starting to embed a culture of research and design for product development in the company."
"It’s important to communicate in a way that makes sense to stakeholders so they feel part of the process."
"We found that learning by doing was the most effective way to upskill my team."
"Instead of creating documentation, I took stakeholders on the journey with me."
"Democratization of research allows for a broader range of perspectives in product development."
"Having a high-level roadmap shows that we do have a plan but allows for flexibility in execution."
"It’s about balancing stakeholder expectations with what’s practical for product development."
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