Summary
Trying to plan and collaborate across different teams whilst creating a cohesive culture can sometimes feel like a pipe dream. This is especially true as we start to work with more distributed teams and as we add more and more specialised functions to the mix, such as Design, Research, Content Strategy, Product Management, Engineering, Data Science…oh my! There are also a few common myths which are just not true in today’s modern team environment. Come along for a few laughs as we explore a few popular myths, debunk them and arm you with a few practical tips and ideas to help you build world-class products.
Key Insights
-
•
Standardizing roles in cross-disciplinary teams often creates unnecessary blame and ignores individual skills and project uniqueness.
-
•
Focusing on shared responsibilities tied to outcomes is more effective than rigid role definitions.
-
•
Co-creation and joint accountability across disciplines reduce friction and promote better team cohesion.
-
•
Bringing all disciplines into the design and research process early improves project outcomes and ownership.
-
•
Trust in distributed teams does not develop automatically; it requires deliberate relationship-building and communication.
-
•
Raising communication bandwidth by switching from asynchronous to synchronous formats can prevent frustration and trust erosion.
-
•
Ensuring all remote participants join calls individually helps level presence disparity and improves meeting effectiveness.
-
•
Early and continuous sharing of work rather than a final big reveal increases shared empathy and alignment.
-
•
Understanding the ‘how we got here’ context of a product is as important as aligning on where you’re going.
-
•
Process alone cannot guarantee great teamwork; investing in the human and messy aspects of collaboration is essential.
Notable Quotes
"Teams constantly bicker over turf blaming the various disciplines for their inability to meet deadlines."
"Research does this and design does that creates an us versus them strategy that leads to needless friction."
"Who is not in the room is just as important as who is."
"Exceptional teams are made up of individuals who reach out beyond the traditional boundaries of their own role."
"You have to know when to raise the bandwidth. If you see 10 plus people commenting in Slack, consider jumping on a video call."
"When trust is high, speed goes up and costs go down."
"People miss the water cooler moments in remote teams, so you have to create deliberate opportunities to connect."
"A shared understanding of how you got here creates a sense of purpose, not just urgency."
"The cargo cult story teaches us that form without understanding is not enough; blindly following process won’t deliver results."
"Process is neither necessary nor sufficient for great design."
Or choose a question:
More Videos
"We built a career path to make evaluations as fair and consistent as possible across roles."
Ignacio MartinezFair and Effective Designer Evaluation
September 25, 2024
"Data prompted interviews use the participant's own data to enhance understanding of their specific experience."
Amelia ColeData-Prompted Interviews
December 17, 2021
"The biggest challenges are lack of visibility into the work, proving value, and coordinating and collaborating across teams."
Kristin SkinnerTheme 1 Intro
September 29, 2021
"I find the existing patterns in my product and use those because it’s easier to bring things back in."
Billy CarlsonTips to Utilize Wireframes to Tell an Effective Product Story
June 6, 2023
"Technology can be used for harm, like facial recognition systems misidentifying people of color as criminals."
Yolanda RankinBlack Feminist Epistemology as a Critical Framework for Equitable Design
March 11, 2021
"We need to transform insights into wisdom that influences decisions."
Eduardo OrtizTheme 3 Intro
March 13, 2025
"We wrote our toolkits in plain English so people understand the tactics without getting lost in jargon—they can learn the jargon later."
Toby HaugDiscussion
June 9, 2017
"People were sweating their pixels, but doing so inside of solos and personal barriers until we started critiquing transparently together."
Joseph MeersmanSweating the Pixel: Scaling Quality through Critique
June 10, 2021
"Designers need ritualized systems that allow them to focus on the creative part and freeze the rest of their minds."
Bob BaxleyLeading with Design Operations Past and Present
December 19, 2019
