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Theme 2 Intro
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Thursday, June 9, 2022 • Design at Scale 2022
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Theme 2 Intro
Speakers: Lada Gorlenko
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Summary

The speaker reflects on the pandemic as a catalyst for change and opportunity rather than loss, sharing insights from several experts. Brendan Jarvis talks about how his vision for remote collaboration tools finally became essential, despite initial setbacks. She Has Greco emphasizes growth for Mastercard designers amid uncertainty. Emily Dalton coaches on applying design skills in physical disaster response. Amy Stewart discusses empowering global communities and promoting equity among practitioners. Separivala shares stories of three global retailers who rapidly adapted to being frontline digital workers during the pandemic. Nicole Offe explains how IBM successfully transitioned their design education program online, offering guidance on pivoting or establishing design education in such times. Collectively, the talk provides hope, practical tips, and a mindset that crisis can be a moment for transformation.

Key Insights

  • Brendan Jarvis predicted remote collaboration would become essential years before the pandemic.

  • Designers can serve as first responders in real physical disaster situations, not just digital contexts.

  • The pandemic accelerated retail workers into 'digital frontline' roles requiring rapid change management.

  • Mastercard focused on meaningful growth for designers balancing people and business needs during uncertainty.

  • Crisis can empower global communities and promote equity among design practitioners worldwide.

  • IBM’s pivot from in-person to online design education offers a practical model for others.

  • Seeing crisis as opportunity leads to transformation rather than loss.

  • Three global retailers managed overnight digital pivots successfully despite extreme pressure.

  • A well-designed online design education program can be quickly established or adapted in crisis.

  • A hopeful mindset and practical strategies are key to navigating uncertainty and driving innovation.

Notable Quotes

"The pandemic track was the I told you so moment for those of us designing remote tools since 2006."

"We have a choice in crisis — see it as a loss or see it as an opportunity."

"Designers can be first responders, not just in digital but in real disaster situations."

"The digital frontline workers in retail became critical almost overnight during the pandemic."

"Mastercard designers grew meaningfully for both people and business despite uncertainty."

"IBM pivoted its design education program from in person to online very quickly and successfully."

"Crisis can empower global communities and bring equity to practitioners worldwide."

"Those three retailers pivoted literally overnight under intense change management pressure."

"No matter the circumstances, the answer to 'Can we?' is always yes, we can."

"Our biggest hope is that you gain confidence to see opportunity and realize it amid crisis."

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