Summary
You’ve seen it happen repeatedly throughout your career. As a UX researcher you’ve taken the time to develop key insights, as a UX designer you’ve conceptualized and tested several hypotheses. As a design strategist you’ve created a vision for a new or existing product and yet; product roadmaps remain eerily empty of your team’s UX contriubutions. How do you take what you know and have learned at this summit and put it into practice at your companies? How do you get your stakeholders on board to not only listen but implement your recommendations? What strategies do you need to make engineering friends and influence product managers? This talk will showcase various tactics you can use to help turn the passionate UX work you do into real product roadmap influence.
Key Insights
-
•
UX influence is a marathon, not a sprint; breaking long-term visions into quarterly milestones preserves sanity and builds stakeholder alignment.
-
•
Moving from abstract thoughts to concrete artifacts accelerates stakeholder understanding and shifts conversations from debate to production.
-
•
Adopting the language and mental models of stakeholders improves communication and acceptance of UX initiatives.
-
•
Treating stakeholders like research participants by listening without judgment enhances collaboration and empathy in UX influence.
-
•
Design and research must be operationalized within organizations through incremental, visible wins rather than grand sweeping changes.
-
•
Risk mitigation, not zero-sum battles, reframes UX influence to preserve peace and encourage joint ownership of decisions.
-
•
Embedding engineers and product partners early as technical governance prevents handoff friction and fosters equity collaboration.
-
•
Storytelling matters most when delivered in multiple formats tailored to audience mental models, not just one narrative style.
-
•
Personal motivation in UX stems from a clear mission beyond business metrics, such as advancing equity and improving real lives.
-
•
Successful UX leaders move away from the lone hero archetype to a Justice League model, leveraging collective superpowers for impact.
Notable Quotes
"If you don't think you can go to battle day in and day out, UX might not be for you because that's what it is."
"My job is to convince people to create something that doesn't exist or hasn't been discovered yet."
"Don't get exhausted with communicating what we do, rather just show what we do."
"Breaking up a holistic vision into quarterly milestones and celebrating those wins keeps stakeholders engaged and preserves your sanity."
"Moving from thoughts to things is one of the key tools in UX influence."
"Our goal is not to be right, but to make others less wrong and give confidence in design direction."
"Think of UX influence as risk mitigation, not a zero-sum game."
"Treat your stakeholders like research participants — listen openly and without judgment."
"Your superpower may be great, but it's better together. Think Justice League, not Wolverine."
"I stay motivated because my assignment is to get human-centered design products shipped into people’s hands to improve their lives."
Or choose a question:
More Videos
"You’re not just convincing people of the value but the benefit to them of working with you on the product journey."
Christian Crumlish Wendy Johansson Rich Mironov Aditi Ruiz Adam ThomasAfternoon Insights Panel
December 6, 2022
"It's kind of Peace Corps for nerds – people come in for a tour and try to have impact at scale."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"Please read our code of conduct. Every participant should feel safe, included, and welcome."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022
"Embedding process knowledge directly into work surfaces helps teams unpack and collaborate effectively."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
"The most important step we often forget is moving on to the next problem."
Cassandra PiesterDeveloping and Deploying Your Design Operations Strategy
September 24, 2024
"Our presenters have iterated on their talks to provide rich resources and new knowledge."
Ariel KennanTheme 2 Intro
December 9, 2021
"If a security camera were recording, what would they see? Focus on facts, not stories."
Joshua GravesWe Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
April 14, 2025
"Tool use lets the model decide itself when to call external APIs or services to get needed information."
Peter Van DijckBuilding impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
"There is no need for you to take notes because session notes, videos, and decks will be shared as soon as possible."
Bria AlexanderOpening Remarks
November 17, 2022
