Turning UX Passion into Real Product Influence
Summary
You’ve seen it happen repeatedly throughout your career. As a UX researcher you’ve taken the time to develop key insights, as a UX designer you’ve conceptualized and tested several hypotheses. As a design strategist you’ve created a vision for a new or existing product and yet; product roadmaps remain eerily empty of your team’s UX contriubutions. How do you take what you know and have learned at this summit and put it into practice at your companies? How do you get your stakeholders on board to not only listen but implement your recommendations? What strategies do you need to make engineering friends and influence product managers? This talk will showcase various tactics you can use to help turn the passionate UX work you do into real product roadmap influence.
Key Insights
-
•
UX influence is a marathon, not a sprint; breaking long-term visions into quarterly milestones preserves sanity and builds stakeholder alignment.
-
•
Moving from abstract thoughts to concrete artifacts accelerates stakeholder understanding and shifts conversations from debate to production.
-
•
Adopting the language and mental models of stakeholders improves communication and acceptance of UX initiatives.
-
•
Treating stakeholders like research participants by listening without judgment enhances collaboration and empathy in UX influence.
-
•
Design and research must be operationalized within organizations through incremental, visible wins rather than grand sweeping changes.
-
•
Risk mitigation, not zero-sum battles, reframes UX influence to preserve peace and encourage joint ownership of decisions.
-
•
Embedding engineers and product partners early as technical governance prevents handoff friction and fosters equity collaboration.
-
•
Storytelling matters most when delivered in multiple formats tailored to audience mental models, not just one narrative style.
-
•
Personal motivation in UX stems from a clear mission beyond business metrics, such as advancing equity and improving real lives.
-
•
Successful UX leaders move away from the lone hero archetype to a Justice League model, leveraging collective superpowers for impact.
Notable Quotes
"If you don't think you can go to battle day in and day out, UX might not be for you because that's what it is."
"My job is to convince people to create something that doesn't exist or hasn't been discovered yet."
"Don't get exhausted with communicating what we do, rather just show what we do."
"Breaking up a holistic vision into quarterly milestones and celebrating those wins keeps stakeholders engaged and preserves your sanity."
"Moving from thoughts to things is one of the key tools in UX influence."
"Our goal is not to be right, but to make others less wrong and give confidence in design direction."
"Think of UX influence as risk mitigation, not a zero-sum game."
"Treat your stakeholders like research participants — listen openly and without judgment."
"Your superpower may be great, but it's better together. Think Justice League, not Wolverine."
"I stay motivated because my assignment is to get human-centered design products shipped into people’s hands to improve their lives."
Or choose a question:
More Videos
"Trauma-informed work is a journey of becoming, not a destination."
Rachael Dietkus, LCSW Uday Gajendar Dr. Dawn Emerick Dawn E. Shedrick, LCSWLeading through the long tail of trauma
July 7, 2022
"Most people’s fears about AI are actually fears about capitalism."
Sheryl Cababa Ethan Marcotte Milena PribicDay 2 Panel
June 5, 2024
"Guardrail metrics help catch unintended consequences like increased customer service calls despite higher conversions."
Erin WeigelUX Lessons from running more than 1,200 A/B Tests
July 10, 2024
"Lead with empathy because a lot of solutions will live outside of your wheelhouse."
Dante GuintuHow to Crush the Talent Crunch
September 8, 2022
"Our brain doesn’t know the difference between a tiger trying to eat us or an angry email from our manager."
Alla WeinbergHow to Build and Scale Team Safety
January 8, 2024
"If we can teach government partners to be product thinkers, that results in impact that lasts beyond contracts."
Ivana NgLevel Up Your Program with ProductOps
January 8, 2024
"Our cohort facilitation sessions are one of the best parts of this conference."
Bria AlexanderOpening Remarks
June 10, 2021
"Tracking users without their understanding breaks the trust we need to build ethical products."
Matteo GrattonCan Data and Ethics Live Together?
October 1, 2021
"The process was do what you want, I’m cool with that. Nobody really cared what others did, which created silos of indifference."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
