Mary Aviles
UX Research Expert at Allstate
Mary Aviles is a UX Research Expert at Allstate, where she leads research on products millions of customers rely on in high-stakes moments. She specializes in AI-enabled and trust-sensitive experiences, running research end-to-end from discovery and concept testing through AI quality evaluation. Her work connects UX research, market research, and market intelligence so insight shapes product strategy and roadmap tradeoffs. Over twenty years, Mary has led research across financial services, healthcare, B2B SaaS, real estate technology, civic infrastructure, and higher education. She mentors her research team, building development paths as the field shifts from individual study execution to designing and governing the systems that let research happen safely and reusably.
