Rosenverse

Stefanie Hutka

Founder & Head of Design Research at Sendfull, Author of What Your Machines Should Do

Stef Hutka helps teams bring useful, usable AI, XR, and robotics products to market. She is the founder of Sendfull, a boutique consultancy for emerging technology teams. Previously, Stef led design research and strategy for 0-to-1 product launches at Adobe, Meta, and DAQRI. Stef also teaches UX and systems thinking at UC Berkeley, and writes the leading Substack on emerging product design research (sendfull.substack.com). She holds a PhD in Psychology from the University of Toronto, focused on cognitive neuroscience.

Stef Hutka is also the author of What Your Machines Should Do: The Science and Strategy of Human-Centered Automation.

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