Summary
In this session, we'll explore how a small UI design firm (30 headcount) developed a data-driven DesignOps practice. I'll demonstrate how we use automation and robust data pipelines to excel in managing and delivering large volumes of work. This talk also shows how we transform Figma’s comment feature into a powerful tool that integrates seamlessly with Trello, enabling our team to achieve high efficiency and precision, and to track everything in real-time without the usual administrative and logistical challenges. Automation and Custom Tooling: We leverage automation to ensure every process, from capturing to moving work, is streamlined and efficient. This approach helps us tackle the scalability of thousands of work cards without overwhelming our team. Data-Driven with a Soul: This talk addresses concerns around micromanagement and surveillance, illustrating how our methods support consistent delivery (with 95% confidence) without sacrificing the human aspect of our work.
Key Insights
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Many designers face anxiety and uncertainty when asked seemingly simple questions about their work.
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JP Gman's journey showcases the transformation of design from an underappreciated field in the Philippines to a critical business driver.
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Frost Design Group has successfully scaled operations from three junior designers to a team of 21, focusing on remote work and talent acquisition nationwide.
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Implementing design operations allowed the team to forecast delivery dates with 95% certainty, improving client satisfaction.
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Using Kanban methodologies helped streamline workflow and visualize project status without relying on traditional sprint models.
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Data-driven decision making has enabled the company to justify resource allocation and forecast outputs accurately.
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The integration of automated tools like Figma comments has drastically reduced the time spent on work tracking and project management.
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Engagement and satisfaction scores for employees have significantly improved, leading to lower attrition and a certified 'Great Place to Work.'
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Frost Design Group emphasizes the importance of measuring productivity while considering time spent on tasks to avoid burnout and ensure team well-being.
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Creating a fair workplace culture through systems that promote equity and recognize unique contributions is key to their operational success.
Notable Quotes
"I came from a country where being a designer is relatively new."
"Design is treated more like an expense item or a nice-to-have."
"It's imperative to command premium unless no clients are willing to pay."
"Behind all of these numbers and charts are individuals with hopes and dreams to become good designers."
"Data is supposed to be neutral; it's how we use it that determines the difference."
"Understanding human-related questions through metrics can help us manage talent better."
"We want our system to elevate uniqueness and incentivize silent producers."
"Creating an equitable workplace where everyone can thrive is essential."
"Our journey has been about being 1% better every day."
"Being data-driven can present a competitive advantage for design organizations."
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