Rosenverse
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?

Gold
Tuesday, November 7, 2017 • DesignOps Summit 2017
Share the love for this talk
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
Speakers: Stephen Pollard
Link:

Summary

Airports are vital pieces of national infrastructure. They cost billions, and can take decades to design and deliver. We expect them to meet the day to day needs of millions of users, operate totally reliably, survive changing climate conditions, whilst providing a return on investment for their owners and operators. Stephen Pollard from Arup will explore the past present and future of a major airport in London, looking at challenges and successes to understand how best to manage design at the nexus of people, process, technology, and large complex assets.

Key Insights

  • Design practice has evolved from creating buildings to delivering national visions and economic investments.

  • Collaborating with economists, planners, and specialists enriches design strategy and execution.

  • Heathrow Airport’s financial model heavily influences design constraints and decisions, notably the flat landing charges.

  • Designers must go beyond execution and influence organizational strategy and economics.

  • Organizational culture and explicit value alignment are critical success factors in large-scale design delivery.

  • The transition from open partnerships to structured program management and business case gateways redefines design roles.

  • Design ops is emerging as a central discipline for ensuring quality and value in complex projects.

  • Early informal experiences and relationships shape perspectives that influence professional design thinking.

  • Pre-booking carry-on baggage into overhead lockers illustrates innovative thinking in future airport design.

  • Active engagement in strategy conversations allows designers to contribute meaningfully to business outcomes.

Notable Quotes

"Can we just hang out, get on the tube, and hang out at Heathrow? He looked at me very strangely."

"We’ve moved from simply delivering the design that’s in front of us to influencing the strategy itself."

"The landing charge is the key thing airlines look at and that needs to stay flat."

"Organizational culture and values have been essential to ensuring successful delivery."

"Design ops is at the heart of how we can achieve outstanding quality and value in design."

"This client project is very deliberate and explicit in focusing on culture and values."

"If you could pre-book your carry on baggage into the overhead locker, wouldn’t that be great?"

"We must talk like business people, not just designers."

"There’s been a steady evolution starting with delivering buildings to delivering national economic visions."

"I am so glad to be part of this new design ops community and wish you all the best of success."

Ask the Rosenbot
Rich Mironov
How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
2022 • Design in Product 2022
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Jackie Ajoux
Leveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
2024 • DesignOps Summit 2020
Gold
Kate Towsey
Participant Recruitment and Management Tools
2026 • Advancing Research 2026
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community

More Videos

Ross Smith

"Building a customer empathy map with thinking, feeling, hearing, and seeing quadrants helps teams understand different perspectives."

Ross Smith

Breaking Barriers with Empathy

June 9, 2017

Kevin M. Hoffman

"Project management is the ecosystem connecting everyone to deliver the best branded dog communication technology."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Ian Swinson

"Communication matters—sending an email to an executive with spelling mistakes can ruin your respect."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Sam Proulx

"Testing with real users humanizes the problems and reveals simple fixes like changing one label or color."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

October 2, 2023

Briana Thomas

"We unapologetically move forward when high-level stakeholders miss deadlines, but also collect feedback via surveys."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Prerna Makanawala

"Achieving coherency across products leads to less training, fewer support calls, and more users successfully adopting products."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

George Abraham

"Our tool is not partial to Sketch — we support Adobe XD and will soon support Figma, enabling flexible integration in design workflows."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Dana Bishop

"Attitudinal data alone doesn’t tell us the why behind customer feelings or behaviors, leading to missed improvement opportunities."

Dana Bishop

2022: The Year UX Demonstrates its Business Impact

March 11, 2022

Jeff Gothelf

"Amazon deploys new code into production into the hands of customers once every second."

Jeff Gothelf

Who does what by how much?

November 20, 2025