You Are a Badass at UX: Overcoming Imposter Syndrome
Summary
UX practitioners are plagued by self-doubt. Do I have the right skills? Am I having impact? Does my boss believe in me? UX attracts gentle souls, who often struggle to stand up for themselves. I want every researcher on the planet to feel competent, valuable, and confident, so that they can tackle the big issues our world faces. I'll teach attendees how to examine their own brains to see how their beliefs are the only thing holding them back. Using mindset tools from my coaching practice, we'll create NEW beliefs that will banish imposter syndrome from our collective lexicon.
Key Insights
-
•
Self-doubt among UX researchers is less about skill deficiency and more about internal narratives and thoughts.
-
•
Being a badass researcher involves bravery, vulnerability, and authenticity rather than flawless skill alone.
-
•
Influencing others effectively requires researchers to hold confident, positive beliefs about their work and themselves.
-
•
Circumstances such as racism or sexism raise the difficulty of believing in oneself, but thoughts about them remain controllable.
-
•
Changing thoughts and feelings is more foundational for growth than solely changing external actions or deliverables.
-
•
A self-assessment focused on desired qualities (e.g., empathy, bravery) can help researchers identify and cultivate their ideal professional identity.
-
•
Confidence does not result in arrogance; rather, it supports thoughtful, reflective, and compassionate research leadership.
-
•
There is no external committee deciding what it means to be a badass researcher; each person must define this authentically.
-
•
Supporting individuality and authenticity in the workplace fosters confidence and reduces the need for constant self-proving.
-
•
Neuroplasticity means researchers can reshape their brains' wiring by consciously adjusting thoughts to improve emotional health and performance.
Notable Quotes
"Our jobs as researchers isn’t really to do research. It’s to influence people and help them make decisions."
"You need to believe what you’re doing is the right approach. You need to believe in your own skills and your team’s skills."
"Self-doubt comes home with you because research is ambiguous and many stakeholders don’t know what it is."
"Being badass means being vulnerable, standing up, being brave, and being true to yourself."
"The only person who gets to decide what it means to be badass is you."
"Thoughts cause feelings, and feelings motivate actions. Changing thoughts changes everything."
"You aren’t going to turn into an arrogant jerk by believing in yourself more."
"The more senior you become, the more focus shifts from methodology to interpersonal qualities like empathy and bravery."
"Confidence doesn’t dull criticality; self-doubt is a statement about your own worth, which we want to reduce."
"Supporting authenticity in the workplace lets people be themselves, which naturally boosts confidence."
Or choose a question:
More Videos
"I didn’t magically have crystal-clear thoughts. I changed the conditions just enough."
Joe ElmendorfShitty Maps: A Trojan Horse for Sensemaking
July 9, 2026
"Engineers are great at executing code but often lack connection to user experience and design processes."
Kevin M. HoffmanTheme 2: Enterprise Team Journey
June 3, 2019
"Only 8% of older adults are using the internet in contrast to 48% of younger adults."
Rittika BasuAge and Interfaces: Equipping Older Adults with Technological Tools
February 23, 2023
"The most common way people give up their power is by thinking they don’t have any."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"The title of the talk is a misnomer: this work isn't actually that fast and shouldn't be done without fear of consequences."
Kaitlin TaskerFast and Fearless Inclusive Research
March 27, 2023
"Our standard research frameworks and tools are often inadequate for addressing complex social problems."
Steve Portigal Alba Villamil Sam LadnerThe Future of Research: Bridging the Gaps
July 29, 2021
"Awareness of positionality is the first step toward ethical change in research."
Bilan HashiThe Tension Between Story Collecting and Story Telling in Research
March 10, 2021
"Defiance is not loud or theatrical; it is bravery and clarity."
Jemma AhmedTheme 1 Intro
March 10, 2026